It’s been quite the year for Facebook. The company is nearing the 600 million user mark . It announced its new email messaging system. And Mark Zuckerberg was named Time magazine’s Person of the Year .
Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix.
I’ve read a number of success stories about companies that have used their brand pages on Facebook as landing pages and as a result have converted thousands of fans.
There are a number of lessons that we can learn from these stories. Here are seven.
7 Proven Facebook Marketing Tactics
- Be interactive, fun and helpful. When people get on your Facebook page they are looking for some kind of interaction. Don’t disappoint them. A hardware company offered their Facebook links, applications, and engaging information, and within a short time added 26,000 fans.
- Embed videos on your Facebook page. There is no reason you have to send people to YouTube to watch your videos. Keep 'em on your page.
- Create a connection between Facebook and the outside world. I read a case study where sales reps worked with local retailers and promoted their events through Facebook updates and photos.
- Create contests on Facebook. In order to enter one contest, a company made people comment on a thread announcing a giveaway in Facebook.
- Integrate traditional advertising with Facebook. The Facebook icon/logo is well known and it should appear on more print ads. It’s a great way to promote contests that encourage people to sign up on your fan page.
- Use Facebook to grow your email list, and visa versa. One company used their email newsletter to boost awareness of their Facebook page. They then promoted their email newsletter to their existing Facebook fans. The end result was growth in their email list and in their fan base.
- Introduce a new product on Facebook. People who sign up to be fans on your Facebook page are your most loyal customers. Reward them by giving them the information about a new product before everyone else. If you do it right, they will help you promote it to others.
I’ve taken these tactics from MarketingSherpa’s Top 5 Facebook Case Studies from 2010 , which is available as a complimentary download. In it, you can read how five companies from very different industries found creative and practical ways to bring Facebook into their marketing mix.
If any of you have integrated Facebook into your marketing, we’d love to hear about it.