<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Please select one of the blog options to subscribe.

August 25, 2015

The Most Popular Social Logins Globally [Infographic]

Written by | @

Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. They also reduce the need for comment verification, open the door for comments and reviews to appear in social feeds, and demonstrate social proof.

Globally, and across all industries, Facebook is by far the most popular social login option on both desktop and mobile. More interestingly, Facebook’s share of social logins declined from Q1 2015 to Q2 2015 on ecommerce sites. At the same time, Amazon and PayPal are increasing in popularity relative to Facebook, giving consumers the opportunity to log in and pay using the same identity.

Check out the infographic below from Gigya to dig deeper into the most popular social logins.

get a free HubSpot trial for ecommerce

Subscribe to the ecommerce blog

Topics: Social Media Ecommerce

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:


Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.