Let's say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Is it an easy or ... Read More
With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one? And how much do they cost?
While a simple search for “personal assistant apps” seems to yield countless results, shifting through them can be a task.Read More
Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack. But what does that look like?Read More
The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there.
Because of these shifts in consumer behavior, digital marketing is now a crucial part of any successful company’s overall strategy. But navigating what needs to go into it is no easy task.Read More
Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.)
While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job.Read More
So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world.
And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right?Read More
Making a U-turn in a Ford Focus is easier than in an 18-wheeler.Read More
When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly, and 2) those who are so busy before they leave, they might even forget to put up an out-of-office email message.
If you're anything like I am, you probably fall into team two. That doesn't leave a lot of time to get creative. But if you plan ahead, you might be able to craft some hilarity.Read More
On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with -- even without a Periscope account.Read More
The roots of project management date back thousands of years to the creation of mega projects such as the Giza Pyramids and the Colosseum.
Although the term "project management" wasn't coined until the 1950s, projects from more than 4,500 years ago were delivered with the same systematic approach that characterizes today's projects.Read More
A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”Read More
It's almost the end of the year -- which means marketing leaders everywhere are in the throes of getting organized for a fresh and successful new year.
You're setting goals, managing your budget, reading up on how inbound marketing is changing, and figuring out which positions you can hire for. What's more, you're finding yourself creating a whole bunch of PowerPoint presentations to package this information nicely for your team, your managers, and other key stakeholders.Read More
2016 was a year of unprecedented creative opportunities for advertisers.
Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before.Read More
“We got a $300,000 opportunity this week from live chat on our site.”
I’m filled with pride as I hear our VP of sales make this statement. I worked hard for six months to get the sales team invested in live chat as a sales channel and I’m finally seeing the results.Read More
Work and a busy schedule can take a lot out of a person. Thankfully, vacation is a great time to slow down, recharge, spend time seeing your loved ones, and do things you wouldn't normally have time to do.
While it can be tempting to fill your out-of-office schedule with travel and funtivities, there is something to be said about making time to tackle some of the things that have been collecting dust in your mental backlog.Read More
The Ministry of Magic in "Harry Potter" used enchanted paper airplanes. The offices of Sterling Cooper in "Mad Men" used secretaries. Today's modern (and nonfiction) offices rely increasingly on messaging apps for inter-office communcation.
One such app is Slack, a real-time messaging app that's currently used by more than 90,000 different companies. Slack skyrocketed in popularity, making it the fastest-growing workplace software application ever.Read More
All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators.
Wouldn't it be great if all of those helpful resources were just a click away?Read More
Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition, only 28% plan to allocate the majority to customer retention.Read More
2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. Marketing became much more about the width of your brain than the width of your wallet.Read More
Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year.
But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.Read More
Social media is no longer the new kid on the block when it comes to marketing channels. Today’s most successful B2B and B2C companies have recognized and harnessed its potential as a scalable lead generation tool. It's also a great growth engine, driving conversions throughout the funnel.Read More
You can't "hack" motivation. There's not a quick trick in existence that's going to motivate you to do something if you just don't want to do it.
But you can make an effort to understand the psychology behind motivation, and use this to your advantage.Read More
Marketers work hard, amirite? But there are still some people in our lives -- ahem, Mom -- who seem to think that we just write stories and draw pictures on the internet all day.
I mean, we don't do that every day. We work hard, and we have a great appreciation for things that are creative and clever. It makes sense, then, that we also like our season's greetings to share those traits. And when it comes to holiday cards, just make us laugh.Read More
Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide.
When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group.Read More
Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party.
Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. However, even if the party has all of the trappings of an event you would throw at your home, such as food, alcohol, and party games, it’s still a work function.Read More
So. Any exciting plans for this weekend? I bet you're looking forward to spending some time with your family, or catching up with friends. Maybe there's a new recipe or restaurant you've wanted to try. And, of course, there are those countless minutes of checking your work email.
Wait. What? That doesn't sound like a relaxing way to spend the Saturday. Or Sunday. Or both.Read More
For all of the greatness that the internet affords -- cute animal videos, GIFs, and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination?
Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order).Read More
No matter how much careful planning goes into a project, disaster can still strike when you least expect it. And when it does, it's important for project managers to know how to minimize the damage and keep the team moving forward.Read More
Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. However, when asked to define what the marketing team does and how it impacts business, answers tend to come up short.Read More
Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads -- oh, my.
It might seem like holiday marketing is out of control. But some brands do it very, very well.Read More
Do you take a good, hard look at your team’s marketing strategy every year?
You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.Read More
There’s something kind of cool happening in the world of marketing.
Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.Read More
We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on.
And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.Read More
They see you when you're slacking. They know when you come in late. They know if you've been bad or good so be good for your work's Secret Santa exchange.
But that's not how the song -- or the Secret Santa exchange -- really goes ...Read More
Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations.
The reason? Different stories are better told in different formats depending on the message they're trying to convey.Read More
They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands.
But you still have to pick up their poop.Read More
Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?
With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.Read More
A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What's more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.
Those numbers are only going up.Read More
If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”
What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data.Read More
It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. The nerve people have! Fortunately, you don’t actually have to be available to your coworkers all the time. There are proven ways to keep yourself on task while keeping others away from you at the same time.Read More
One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.Read More
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