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Where Marketers Go to Grow

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Marketing / April 4, 2017 12 Growth Experts to Follow
12 Growth Experts to Follow

By Laxman Papineni

GrowthExpertsToFollow-compressor.jpg

Growth hacking is one of those topics that remains awe-inspiring. There's still a bit of elusiveness, but everyone wants to get in on it. After all, who doesn't -- whether holistically as a person, or when speaking of a business -- want to grow? And while there might be many definitions surrounding the buzzword, we like growth hacker Aaron Ginn’s summation:

A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology."

... Read More
Marketing / April 4, 2017 How to Analyze The Performance of Your Display Ads [Free Guide]
How to Analyze The Performance of Your Display Ads [Free Guide]

By Kate Taylor Mighty

Contrary to what you might think, display ads and inbound marketing aren't inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads.

The key to creating "inbound-y" display ad campaigns is proper planning and positioning. In this article, we'll cover how to define performance metrics for your display ads, set measurable goals, and ultimately analyze success.

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Marketing / April 4, 2017 Marketers, This Is the Best Way to Truly Serve a Nonprofit
Marketers, This Is the Best Way to Truly Serve a Nonprofit

By Drew McLellan

We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits -- this sometimes means designing a logo or creating a brochure; other times it's sponsoring an event, or even just simply offering advice.

Those things serve an immediate need, but they don't necessarily make a lasting impact.

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Marketing / April 3, 2017 22 Writing GIFs All Content Marketers Will Understand
22 Writing GIFs All Content Marketers Will Understand

By Ellie Burke

Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.”

While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand. Whether it’s a creative block, a harsh critique, or an impending deadline, some days can feel like an uphill battle.

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Marketing / April 3, 2017 The Real-Life Artificial Intelligence Movie: 5 Futuristic Film Examples That Have Become a Reality
The Real-Life Artificial Intelligence Movie: 5 Futuristic Film Examples That Have Become a Reality

By Amanda Zantal-Wiener

I’ll be honest. For someone who writes about artificial intelligence as much as I do, I’m a bit behind on my knowledge of science fiction. As much as my father implored, I could never quite build an enthusiasm for Star Trek. And to the lament of many ex-boyfriends, I was never exactly a Star Wars enthusiast, either. But lately, that's been changing. My interest in movies about robots has piqued. My guess: It has something to do with many elements of these films permeating our real lives.

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Marketing / April 3, 2017 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
7 Creative Stunts People Used to Land Their Marketing Dream Jobs

By Karla Cook

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it.

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy.

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Marketing / March 31, 2017 How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]
How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]

By Joel Stein

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.

But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble.

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Marketing / March 30, 2017 This Year's Cheat Sheet of Social Media Photo & Image Sizes [Infographic]
This Year's Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

By Lindsay Kolowich

When you're selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn't obstructed by your profile photo? And what's the difference between shared link thumbnails, or in-stream photos -- are the dimensions different for those?

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Marketing / March 30, 2017 6 Steps to Transform Your Agency Leaders Into Consistent Content Creators
6 Steps to Transform Your Agency Leaders Into Consistent Content Creators

By Kelsey Meyer

If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following:

You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table. Suddenly, someone’s voice cuts through the noise, and what she shares is so inspirational and well thought out that you find yourself scrambling for a pen and paper to write it all down.

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Marketing / March 29, 2017 How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

By Samuel Thimothy

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results.

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Marketing / March 29, 2017 About the Author: How to Write a Quality Author Bio
About the Author: How to Write a Quality Author Bio

By Neil Patel

If contributing guest posts is part of your content distribution and promotion strategy, you're probably familiar with the following scenario: You write a great article for a guest publication, and at the end, you’re compensated with a teeny, tiny paragraph about yourself.

Unless you wrote the article for purely altruistic reasons, this paragraph, though short, is quite critical.

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Marketing / March 29, 2017 How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]
How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]

By Sophia Bernazzani

There's a reason most children's books are filled with pictures.

Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them. And that's largely because visuals are engaging and help explain complicated concepts better than text alone.

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Marketing / March 28, 2017 My Campaign Sucks…Now What?
My Campaign Sucks…Now What?

By Sean Farias

We’ve all been there.

It took three months to launch that marketing campaign from start-to-finish.  Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done.

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Marketing / March 28, 2017 Why Agencies Need to Take Transparency More Seriously
Why Agencies Need to Take Transparency More Seriously

By Robert Glazer

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point.

Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, many companies are wondering where the heck their money is going and whose interests are being represented.

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Marketing / March 27, 2017 How to Create a Twitter Moment: A Step-by-Step Guide
How to Create a Twitter Moment: A Step-by-Step Guide

By Sophia Bernazzani

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline?

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

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Marketing / March 27, 2017 How Generations X, Y, and Z Consume Video Content [Infographic]
How Generations X, Y, and Z Consume Video Content [Infographic]

By Sophia Bernazzani

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform?

As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests.

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Marketing / March 24, 2017 The Ultimate Social Media Holiday Calendar for 2017 [Resource]
The Ultimate Social Media Holiday Calendar for 2017 [Resource]

By Sophia Bernazzani

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?

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Marketing / March 24, 2017 What Can Your Business Learn From Restaurant Marketing? [Infographic]
What Can Your Business Learn From Restaurant Marketing? [Infographic]

By Amanda Zantal-Wiener

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored -- among other topics -- just how we became so obsessed with food.

Some believe it began with food permeating popular culture -- for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, "Can I do that?"

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Marketing / March 23, 2017 How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

By Joel Klettke

New copy isn't better just because it's new.

You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.

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Marketing / March 23, 2017 Will Snapchat Spectacles Be a Money-Maker? [Infographic]
Will Snapchat Spectacles Be a Money-Maker? [Infographic]

By Amanda Zantal-Wiener

At the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation.

Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past? We know we've spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it. 

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Marketing / March 23, 2017 How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]
How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

By Zuzana Padychova

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai

It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

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Marketing / March 22, 2017 14 of the Best Snapchats to Follow for Inspiration
14 of the Best Snapchats to Follow for Inspiration

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer is it a niche photo-messaging service -- it's become an established media platform valued at over $19 billion and with over 161 million daily users.

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Marketing / March 21, 2017 How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]

By Kate Taylor Mighty

Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.

But is all this video really helping marketers succeed?

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Marketing / March 21, 2017 Why Agencies Should Abandon Advertising and Invest in Owned Media
Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.

Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.

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Marketing / March 20, 2017 The State of Social Media Demographics: 2017 Benchmarks [Infographic]
The State of Social Media Demographics: 2017 Benchmarks [Infographic]

By Amanda Zantal-Wiener

There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.

At least, that's what the folks at Nielsen and Google have found in their research.

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Marketing / March 20, 2017 What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

By Amanda Zantal-Wiener

The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?"

But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.

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Marketing / March 20, 2017 6 Branding Mistakes Undermining Your Company's Image
6 Branding Mistakes Undermining Your Company's Image

By Karla Cook

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.

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Marketing / March 17, 2017 Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing

By Amanda Zantal-Wiener

In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer.

We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. And we’re not alone -- in Chicago, for example, they dye the river green.

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Marketing / March 17, 2017 The Best 2017 Networking Events for Marketers
The Best 2017 Networking Events for Marketers

By Amanda Zantal-Wiener

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you're lucky, a stale cheese plate. And where's the appeal of that?

The truth is, not all events fit that stereotype. Some draw people from around the globe and provide content that makes the journey worthwhile. They're tremendously informative. They're wildly entertaining. And they're listed below.

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Marketing / March 16, 2017 20 YouTube Tricks, Hacks & Features You'll Want to Know About This Year
20 YouTube Tricks, Hacks & Features You'll Want to Know About This Year

By Lindsay Kolowich

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.

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Marketing / March 15, 2017 Good Bots vs. Bad Bots: How to Tell the Difference
Good Bots vs. Bad Bots: How to Tell the Difference

By Amanda Zantal-Wiener

Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz.

There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and are forced to ask, “Are you a good witch, or a bad witch?”

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Marketing / March 15, 2017 Are Notifications Driving Us Crazy?
Are Notifications Driving Us Crazy?

By Sophia Bernazzani

How do you start your mornings?

If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to.

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Marketing / March 15, 2017 Demystifying Creative Success: How to Build a Creative Career from Scratch
Demystifying Creative Success: How to Build a Creative Career from Scratch

By Karla Cook

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines.

For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path.

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Marketing / March 14, 2017 How to Use Wistia: A Step-by-Step Guide
How to Use Wistia: A Step-by-Step Guide

By Meryl Ayres & Jordan Wellin

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives.

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