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Where Marketers Go to Grow

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Marketing / February 21, 2017 How to Be Productive After a Long Weekend
How to Be Productive After a Long Weekend

By Sophia Bernazzani

What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing.

The trouble is, once you get back into the office to a deluge of emails and only four days left to get your job done, it can feel overwhelming.

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Marketing / February 21, 2017 Does More Data Help, or Hurt Social Advertisers? [Infographic]
Does More Data Help, or Hurt Social Advertisers? [Infographic]

By Karla Cook

Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? 

According to new data from Brand Innovators, 36% of social marketers struggle to "distill data into insights and actions." Despite having an unprecedented amount of data at their disposal, many marketing teams and agencies still lack the resources and business expertise necessary to turn that information into campaign decisions. 

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Marketing / February 20, 2017 How to Become a Household Name
How to Become a Household Name

By Sophia Bernazzani

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”

These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself.

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Marketing / February 20, 2017 The Bird's Eye View of Video: New Stats From Twitter [Infographic]
The Bird's Eye View of Video: New Stats From Twitter [Infographic]

By Sophia Bernazzani

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform.

So, how can brands take advantage of high levels of video engagement on Twitter?

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Marketing / February 20, 2017 15 Inspiring Examples of Small Business Branding
15 Inspiring Examples of Small Business Branding

By Karla Cook

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts.

While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.

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Marketing / February 17, 2017 9 Marketing Books to Read Before Q1 Ends
9 Marketing Books to Read Before Q1 Ends

By Amanda Zantal-Wiener

Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book?

But something that might seem recreational on the surface could actually be vital to your career development. Maybe that's why, despite the perpetual time crunch, 73% of us have still made time to read an actual book in the past year.

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Marketing / February 17, 2017 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]

By Hannah McCabe

Inbound marketing and sales continue to have a massive impact on the way businesses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services.

So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands?

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Marketing / February 16, 2017 How to Write Effective Job Ads for Your Hiring Funnel
How to Write Effective Job Ads for Your Hiring Funnel

By Sean Falconer

What's so hard about writing an online job ad?

On the surface, it seems simple enough. Just describe the job's responsibilities, label it with the role you're hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad's views and clicks. In turn, that can help attract the best candidates.

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Marketing / February 16, 2017 The State of Video Marketing 2017 [New Data]
The State of Video Marketing 2017 [New Data]

By Adam Hayes

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.

Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before.

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Marketing / February 15, 2017 15 Creative Lead Generation Ideas to Try
15 Creative Lead Generation Ideas to Try

By Josh Haynam

The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to you.

What if you could still reach your lead generation goals using methods that actually add value for your prospects?

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Marketing / February 15, 2017 Apply Yourself: 28 Marketing Awards Worth Going For
Apply Yourself: 28 Marketing Awards Worth Going For

By Amanda Zantal-Wiener

“Something that is conferred or bestowed especially on the basis of merit or need.”

That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch -- especially with that "merit" part. After all, we all love merit-based recognition, especially at work. Being recognized for a job well done historically correlates with employee happiness. But when it comes to the world outside of the walls of your workplace, wouldn't a little bit of credit be nice there, too?

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Marketing / February 14, 2017 Be Mine: A Brief History of Valentine's Day Marketing
Be Mine: A Brief History of Valentine's Day Marketing

By Amanda Zantal-Wiener

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate.

Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it.

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Marketing / February 14, 2017 Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]

By Kate Taylor Mighty

Instagram Panel.jpgFor many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram.

Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content?

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Marketing / February 14, 2017 Why Agencies Need to Take a More Modern Approach to Winning New Business
Why Agencies Need to Take a More Modern Approach to Winning New Business

By Karla Morales-Lee

ThinkstockPhotos-507959212.jpgThe times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be 'future ready', yet if I ask them - "How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?" - they often draw a blank face.

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Marketing / February 13, 2017 How to Use Hashtags on Twitter, Facebook & Instagram
How to Use Hashtags on Twitter, Facebook & Instagram

By Lindsay Kolowich

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."

For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.

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Marketing / February 13, 2017 5 Ways to Say 'No' At Work (Without Feeling Guilty) [Infographic]
5 Ways to Say 'No' At Work (Without Feeling Guilty) [Infographic]

By Amanda Zantal-Wiener

With the new year well under way, we thought it might be fun to check in on how those resolutions are going. Are you eating more vegetables? Doing more community service? Achieving better work-life balance?

That last one is tricky, and might even conflict with other goals, like getting a raise or being more productive. It's hard to say, "No," when we're trying to be as industrious as possible and do something like earn a promotion.

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Marketing / February 10, 2017 A Brief History of Snapchat
A Brief History of Snapchat

By Sophia Bernazzani

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing.

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Marketing / February 9, 2017 How Experiential Marketing Works: 7 Enlightening Tips
How Experiential Marketing Works: 7 Enlightening Tips

By Amanda Zantal-Wiener

What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how. It's the tale of what happened.

As marketers, we love good stories. We seek to tell them through the messages and content we put out there. But while we're great at telling those stories, what we don't do nearly enough of is creating them. And that's where experiential marketing comes in.

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Marketing / February 9, 2017 6 of the Best Messaging Apps for Different Scenarios
6 of the Best Messaging Apps for Different Scenarios

By Amanda Zantal-Wiener

Anyone remember AIM -- previously known as AOL Instant Messenger?

I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework -- even though, you know, of course it was. And, I remember when it pretty much stood alone in the world of instant messaging technology.

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Marketing / February 8, 2017 How to Keep Up With Social Media News & Trends
How to Keep Up With Social Media News & Trends

By Sophia Bernazzani

If you're a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you're at the forefront of it all.

Social media is constantly evolving. For example, Snapchat's parent company, Snap Inc., unveiled nine huge new features in 2016 alone.

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Marketing / February 8, 2017 Are You an Intelligent Marketer? [Infographic]
Are You an Intelligent Marketer? [Infographic]

By Barry Feldman

Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate.

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Marketing / February 7, 2017 How to Create 360-Degree Video: The Ultimate Guide
How to Create 360-Degree Video: The Ultimate Guide

By Amanda Zantal-Wiener

There's something to be said for a truly remarkable experience. Whether it's a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it.

We share these experiences. We tell our friends about them, post the pictures and videos we've captured on social media, and -- when they're really good -- try to relive them.

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Marketing / February 7, 2017 How to Build a Process for Growth Experiments
How to Build a Process for Growth Experiments

By Bethany Cartwright

When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Customer acquisition! Leads goals! Increase our traffic! The list goes on.

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing.

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Marketing / February 7, 2017 10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume
10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume

By Karla Cook

Here's the good news: marketing and ad agencies are getting serious about hiring new talent.

According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. 

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Marketing / February 6, 2017 8 Timeless Business Lessons From Bill Belichick
8 Timeless Business Lessons From Bill Belichick

By Brian Halligan

Editor's Note: This post was published in 2006. Stats were updated in 2016 to reflect Belichick's current coaching record -- and the CD and TiVo references were left for posterity.

Many of you who are football fans or are from New England probably know who Bill Belichick is. For the rest of you, he is the head coach of the New England Patriots. Since he joined the organization in 2000, the Patriots have won five Super Bowls.

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Marketing / February 6, 2017 18 Productivity-Boosting Bots for Marketers
18 Productivity-Boosting Bots for Marketers

By Amanda Zantal-Wiener

If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Forrester reports that AI will eliminate 16% of U.S. jobs by 2025, which understandably freaks some people out. But that same report also says it will provide some job creation, so the news isn't all bad. In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity.

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Marketing / February 6, 2017 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

By Ilya Pestov

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. 

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada.

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Marketing / February 3, 2017 Amazon Echo vs. Google Home: 5 Important Distinctions
Amazon Echo vs. Google Home: 5 Important Distinctions

By Amanda Zantal-Wiener

It's official. We live in an era when we can speak commands to machines -- without the push of a button -- and, most of the time, they will acquiesce. On top of that, we have access to more than one type of such technology and our choice of devices. As my Dad might say, "What a time to be alive."

But like anything else that's in high demand, there's competition in the realm of personal home assistants.

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Marketing / February 3, 2017 The Top B2B Content Marketing Trends to Watch This Year [Infographic]
The Top B2B Content Marketing Trends to Watch This Year [Infographic]

By Sophia Bernazzani

If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016.

Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month.

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Marketing / February 2, 2017 How to Run LinkedIn Ad Campaigns: A Beginner's Guide
How to Run LinkedIn Ad Campaigns: A Beginner's Guide

By Amanda Sibley

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform.

It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

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Marketing / February 2, 2017 How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]

By Jami Oetting

The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason. In 2016 alone, at least 40 AI companies were acquired.

The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported than 47% of jobs are at risk, while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025.

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Marketing / February 1, 2017 How to Write a Case Study: The Ultimate Guide & Template
How to Write a Case Study: The Ultimate Guide & Template

By Amanda Zantal-Wiener

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

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Marketing / February 1, 2017 Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
Blast From the Past: 7 Websites That Were One Thing, But Now They're Another

By Amanda Zantal-Wiener

Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site.

Yes, you read that correctly. YouTube began as a dating site.

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Marketing / January 31, 2017 The Essential Artificial Intelligence Glossary for Marketers
The Essential Artificial Intelligence Glossary for Marketers

By Megan Conley

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness.

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Or is this kind, speedy agent really just a robot in disguise?

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Marketing / January 31, 2017 Why 2017 Is the Year to Take Snapchat Seriously [Infographic]
Why 2017 Is the Year to Take Snapchat Seriously [Infographic]

By Amanda Zantal-Wiener

Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it's time to start taking it seriously.

If nothing else, there's something to be said for Snapchat's off-the-charts growth.

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Marketing / January 31, 2017 104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]
104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

By Kate Taylor Mighty

As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease -- even if they're using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in over a year, your emails are probably getting stale.

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Marketing / January 31, 2017 How Your Agency Can Use Social Media to Attract New Talent
How Your Agency Can Use Social Media to Attract New Talent

By Naveen Rajdev

In 2015, GE ran an amusing ad campaign featuring Owen, a newly hired programmer trying to explain to family and friends why they should be excited about his new job. They were baffled that a programmer would work at what they believed was just a manufacturing company, offering only condolences as he tried to outline the innovative nature of a more modern GE.

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Marketing / January 30, 2017 A Brief History of Productivity: How Getting Stuff Done Became an Industry
A Brief History of Productivity: How Getting Stuff Done Became an Industry

By Amanda Zantal-Wiener

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do you mean 'productive' in an economic or modern context?"

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Marketing / January 30, 2017 Fact or Fiction: The SEO Edition [Quiz]
Fact or Fiction: The SEO Edition [Quiz]

By Eric Peters

Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar?

It's true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it's our job to stay informed of these changes, while continuously questioning the status quo.

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