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Where Marketers Go to Grow

Marketing / December 23, 2016 5 Personal Assistant Tools That Actually Make Life Easier
5 Personal Assistant Tools That Actually Make Life Easier

By Amanda Zantal-Wiener

With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one? And how much do they cost?

While a simple search for “personal assistant apps” seems to yield countless results, shifting through them can be a task.

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Marketing / December 22, 2016 Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]
Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]

By Queenie Tan

The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there.

Because of these shifts in consumer behavior, digital marketing is now a crucial part of any successful company’s overall strategy. But navigating what needs to go into it is no easy task.

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Marketing / December 21, 2016 How to Submit Your Website to Google (And Why It Matters)
How to Submit Your Website to Google (And Why It Matters)

By Jeffrey Vocell

So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world.

And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right?

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Marketing / December 20, 2016 10 of the Best Out-of-Office Messages We Could Find
10 of the Best Out-of-Office Messages We Could Find

By Amanda Zantal-Wiener

When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly, and 2) those who are so busy before they leave, they might even forget to put up an out-of-office email message.

If you're anything like I am, you probably fall into team two. That doesn't leave a lot of time to get creative. But if you plan ahead, you might be able to craft some hilarity.

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Marketing / December 20, 2016 Twitter Unveils Live Video: Here's What You Need to Know
Twitter Unveils Live Video: Here's What You Need to Know

By Sophia Bernazzani

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.

Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with -- even without a Periscope account.

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Marketing / December 19, 2016 Snapchat Spectacles: A Simple Guide for Marketers
Snapchat Spectacles: A Simple Guide for Marketers

By Sophia Bernazzani

A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”

Video content has exploded on social media: Videos are watched by 82% of Twitter users, and 100 million hours of video are watched on Facebook every day.

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Marketing / December 19, 2016 Budget Planning, Hiring, Training & More: The Complete 2017 Marketing Strategy Kit [Free Download]
Budget Planning, Hiring, Training & More: The Complete 2017 Marketing Strategy Kit [Free Download]

By Lindsay Kolowich

It's almost the end of the year -- which means marketing leaders everywhere are in the throes of getting organized for a fresh and successful new year.

You're setting goals, managing your budget, reading up on how inbound marketing is changing, and figuring out which positions you can hire for. What's more, you're finding yourself creating a whole bunch of PowerPoint presentations to package this information nicely for your team, your managers, and other key stakeholders.

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Marketing / December 16, 2016 20 Productive Things to Do During Your Downtime in 2017
20 Productive Things to Do During Your Downtime in 2017

By Sophia Bernazzani

Work and a busy schedule can take a lot out of a person. Thankfully, vacation is a great time to slow down, recharge, spend time seeing your loved ones, and do things you wouldn't normally have time to do.

While it can be tempting to fill your out-of-office schedule with travel and funtivities, there is something to be said about making time to tackle some of the things that have been collecting dust in your mental backlog.

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Marketing / December 16, 2016 How Slack Became The Fastest Growing Business App of All Time [Infographic]
How Slack Became The Fastest Growing Business App of All Time [Infographic]

By Sophia Bernazzani

The Ministry of Magic in "Harry Potter" used enchanted paper airplanes. The offices of Sterling Cooper in "Mad Men" used secretaries. Today's modern (and nonfiction) offices rely increasingly on messaging apps for inter-office communcation.

One such app is Slack, a real-time messaging app that's currently used by more than 90,000 different companies. Slack skyrocketed in popularity, making it the fastest-growing workplace software application ever.

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Marketing / December 15, 2016 The Ultimate List of Websites Every Blogger Should Bookmark
The Ultimate List of Websites Every Blogger Should Bookmark

By Lindsay Kolowich

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators.

Wouldn't it be great if all of those helpful resources were just a click away?

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Marketing / December 15, 2016 6 Little Ways to Delight Your Customers This Holiday Season
6 Little Ways to Delight Your Customers This Holiday Season

By Jenny Beightol

It is much more cost effective to keep a customer than it is to find a new one. In fact, according to a report by Adobe, returning customers account for up to 40% of a company’s revenue.

Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition, only 28% plan to allocate the majority to customer retention.

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Marketing / December 14, 2016 Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

By Brian Halligan

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. Marketing became much more about the width of your brain than the width of your wallet.

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Marketing / December 14, 2016 How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

By Emma Derbyshire

Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year.

But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.

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Marketing / December 12, 2016 From Punny to Just Plain Clever: 11 Hilarious Holiday Cards for Marketers
From Punny to Just Plain Clever: 11 Hilarious Holiday Cards for Marketers

By Amanda Zantal-Wiener

Marketers work hard, amirite? But there are still some people in our lives -- ahem, Mom -- who seem to think that we just write stories and draw pictures on the internet all day.

I mean, we don't do that every day. We work hard, and we have a great appreciation for things that are creative and clever. It makes sense, then, that we also like our season's greetings to share those traits. And when it comes to holiday cards, just make us laugh.

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Marketing / December 12, 2016 How to Market to Each Generation on Social Media [Infographic]
How to Market to Each Generation on Social Media [Infographic]

By Sophia Bernazzani

Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide.

When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group.

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Marketing / December 9, 2016 What Not To Do at Your Company Holiday Party
What Not To Do at Your Company Holiday Party

By Sophia Bernazzani

Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. 

Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. However, even if the party has all of the trappings of an event you would throw at your home, such as food, alcohol, and party games, it’s still a work function.

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Marketing / December 9, 2016 14 Scientific Reasons to Disconnect This Weekend [Infographic]
14 Scientific Reasons to Disconnect This Weekend [Infographic]

By Amanda Zantal-Wiener

So. Any exciting plans for this weekend? I bet you're looking forward to spending some time with your family, or catching up with friends. Maybe there's a new recipe or restaurant you've wanted to try. And, of course, there are those countless minutes of checking your work email.

Wait. What? That doesn't sound like a relaxing way to spend the Saturday. Or Sunday. Or both.

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Marketing / December 8, 2016 28 of the Best Chrome Extensions for SEO, Productivity & More
28 of the Best Chrome Extensions for SEO, Productivity & More

By Sophia Bernazzani

For all of the greatness that the internet affords -- cute animal videos, GIFs, and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination?

Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order).

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Marketing / December 7, 2016 15 Brilliant Examples of Holiday Marketing Campaigns
15 Brilliant Examples of Holiday Marketing Campaigns

By Lindsay Kolowich

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads -- oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

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Marketing / December 6, 2016 The Ultimate Guide to Account-Based Marketing: 6 Key Steps
The Ultimate Guide to Account-Based Marketing: 6 Key Steps

By Amanda Zantal-Wiener

There’s something kind of cool happening in the world of marketing.

Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

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Marketing / December 6, 2016 Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

By Jeffrey Vocell

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on.

And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.

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Marketing / December 5, 2016 How the Brain Processes Different Types of Content [Infographic]
How the Brain Processes Different Types of Content [Infographic]

By Sophia Bernazzani

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations.

The reason? Different stories are better told in different formats depending on the message they're trying to convey.

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Marketing / December 2, 2016 How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]

By Ellen Bartolino

Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?

With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.

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Marketing / December 1, 2016 15 Cheerful Examples of Holiday Homepage Designs
15 Cheerful Examples of Holiday Homepage Designs

By Lindsay Kolowich

A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What's more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.

Those numbers are only going up.

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Marketing / December 1, 2016 5 Reasons Why HTTPS Should Be Enabled on Your Website
5 Reasons Why HTTPS Should Be Enabled on Your Website

By Amanda Zantal-Wiener

If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”

What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data.

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Marketing / November 30, 2016 8 Proven Ways to Stay Focused in A Busy Office
8 Proven Ways to Stay Focused in A Busy Office

By Joline Buscemi

It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. The nerve people have! Fortunately, you don’t actually have to be available to your coworkers all the time. There are proven ways to keep yourself on task while keeping others away from you at the same time.

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Marketing / November 30, 2016 11 Examples of Facebook Ads That Actually Work (And Why)
11 Examples of Facebook Ads That Actually Work (And Why)

By Sophia Bernazzani

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. 

For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

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