One of the most controversial phrases in the marketing today is, "pivot to video."
It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.
Luckily, our research has shown that audiences still want to read blog and news content.
But the fact remains: People want more video content, too. So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word?... Read More