<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Content Marketing Blog Posts

Learn how to attract an audience by creating blog posts, ebooks, infographics, and more.

Please select one of the blog options to subscribe.

Marketing / April 26, 2017 45 Engaging Examples of Interactive Storytelling in Content Marketing
45 Engaging Examples of Interactive Storytelling in Content Marketing

By Eric Peters

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.

Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message.

So how exactly do you harness audience's  Read More

Marketing / April 25, 2017 The Character Count Guide for Blog Posts, Videos, Tweets & More
The Character Count Guide for Blog Posts, Videos, Tweets & More

By Lindsay Kolowich

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) 

Read More
Marketing / March 29, 2017 How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]
How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]

By Sophia Bernazzani

There's a reason most children's books are filled with pictures.

Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them. And that's largely because visuals are engaging and help explain complicated concepts better than text alone.

Read More
Marketing / February 21, 2017 14 of the Best Brands on Instagram Right Now
14 of the Best Brands on Instagram Right Now

By Lindsay Kolowich

For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months.

In a world where visual content remains a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

Read More
Marketing / February 3, 2017 The Top B2B Content Marketing Trends to Watch This Year [Infographic]
The Top B2B Content Marketing Trends to Watch This Year [Infographic]

By Sophia Bernazzani

If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016.

Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month.

Read More
Marketing / February 1, 2017 How to Write a Case Study: The Ultimate Guide & Template
How to Write a Case Study: The Ultimate Guide & Template

By Amanda Zantal-Wiener

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

Read More
Marketing / January 27, 2017 The Goldfish Conundrum: How to Create Content for Short Attention Spans
The Goldfish Conundrum: How to Create Content for Short Attention Spans

By Sophia Bernazzani

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time.

Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds -- shorter than that of a goldfish.

Read More
Marketing / January 24, 2017 63 Web Design Terms Every Marketer Should Know
63 Web Design Terms Every Marketer Should Know

By Amanda Zantal-Wiener

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? It can feel like a foreign language.

Read More
Marketing / January 19, 2017 How to Plan a Content Marketing Strategy: A Start-to-Finish Guide
How to Plan a Content Marketing Strategy: A Start-to-Finish Guide

By Justin McGill

Whether you're just starting out with content marketing or you've been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.

Why? This year, you've got even more competition -- according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.

Read More
Marketing / January 18, 2017 10 About Us Page Examples That Are Probably Better Than Yours
10 About Us Page Examples That Are Probably Better Than Yours

By Lindsay Kolowich

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it's that last part that's crucial to making inbound marketing work for your business.

So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page.

Read More
Marketing / January 17, 2017 How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]
How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]

By Kate Taylor Mighty

It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn't you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company -- and many of us marketers don’t know how to tailor our presentations to their preferences.

Read More
Marketing / January 12, 2017 How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

By Sophia Bernazzani

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the "unboxing" of a new mobile phone, people love to share their experiences with brands on social media.

This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.

Read More
Marketing / January 11, 2017 Do People Still Read? How Offsite Content Attracts Quality Readership
Do People Still Read? How Offsite Content Attracts Quality Readership

By Amanda Zantal-Wiener

Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top -- augmented reality or virtual reality?” and "Will AI take over our blog?"

And, in a stroke of paranoia brought on by the 1960 film The Time Machine, I often ask myself, “Will people still read?”

Read More
Marketing / January 9, 2017 Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

By Barry Feldman

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?

The answers to any and all of the questions deliver interesting insights on the state of digital marketing.

Read More
Marketing / January 5, 2017 Why You Need to Focus on Video Marketing in 2017 [Infographic]
Why You Need to Focus on Video Marketing in 2017 [Infographic]

By Sophia Bernazzani

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.

Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Read More
Marketing / December 28, 2016 How to Launch & Manage a Successful Blog in 2017 [Free Planner]
How to Launch & Manage a Successful Blog in 2017 [Free Planner]

By Kate Taylor Mighty

There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.

Blogging is a crucial part of inbound marketing because it allows you to quickly disseminate helpful information to your followers and new site visitors, which, in turn, helps build credibility, SEO juice, and helps you become more of a thought leader in your industry.

Read More
Marketing / December 20, 2016 10 of the Best Out-of-Office Messages We Could Find
10 of the Best Out-of-Office Messages We Could Find

By Amanda Zantal-Wiener

When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly, and 2) those who are so busy before they leave, they might even forget to put up an out-of-office email message.

If you're anything like I am, you probably fall into team two. That doesn't leave a lot of time to get creative. But if you plan ahead, you might be able to craft some hilarity.

Read More
Marketing / December 14, 2016 How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

By Emma Derbyshire

Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year.

But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.

Read More
Marketing / December 6, 2016 Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

By Jeffrey Vocell

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on.

And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.

Read More
Marketing / December 5, 2016 How the Brain Processes Different Types of Content [Infographic]
How the Brain Processes Different Types of Content [Infographic]

By Sophia Bernazzani

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations.

The reason? Different stories are better told in different formats depending on the message they're trying to convey.

Read More
Marketing / November 28, 2016 How to Write an Introduction: A Simplified Guide
How to Write an Introduction: A Simplified Guide

By Amanda Zantal-Wiener

Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.

I mean, you already have a blog post you want to write. Can't you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction?

Read More
Marketing / November 23, 2016 Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know

By Carly Stec

Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks ... just to name a few.

This week, Instagram proved the power of cross-pollinating ideas once more when it announced the addition of live video on Instagram Stories and disappearing photos and videos in Instagram Direct.

Read More
Marketing / November 21, 2016 Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

By Jacqueline Zenn

Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?

You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.

Read More
Marketing / November 18, 2016 Grammar Police: 30 of the Most Common Grammatical Errors We All Need to Stop Making
Grammar Police: 30 of the Most Common Grammatical Errors We All Need to Stop Making

By Amanda Zantal-Wiener

Even after years of education, there are some things that some people still mess up. For me, it's algebra. For others, it's the laws of physics. And for many, it's grammar.

It's not easy. Words and phrases that sound fine in your head can look like gibberish when written down -- that is, if you even realize you made a mistake in the first place. It's easy for little grammar mistakes to slip by, especially when you're self-editing.

Read More
Marketing / November 17, 2016 How to Experiment With Controversial Content (Without Alienating People)
How to Experiment With Controversial Content (Without Alienating People)

By Andrea Lehr

Content marketing continues to dominate as a key component of a successful marketing strategy, but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential.

Most marketers would argue that no one can predict whether or not something will go viral, but a lot of these same individuals simply aren’t satisfied with run-of-the-mill results.

Read More
Marketing / November 16, 2016 SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]

By Lindsay Kolowich

Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.

Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google's rewarding more secure websites).

Read More
Marketing / November 15, 2016 5 Ways You Can Use Visual Content to Increase Conversion Rates
5 Ways You Can Use Visual Content to Increase Conversion Rates

By Nichole Elizabeth DeMeré

I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure.

While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. If I’m spending a couple hundred dollars on a dress, I want to know it will be flattering on my body (and I’m not a size zero -- who is?). That conversion didn’t happen. I’m shopping elsewhere.

Read More
Marketing / November 14, 2016 12 Great Examples That Prove the Power of Repurposing Content
12 Great Examples That Prove the Power of Repurposing Content

By Aaron Agius

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.

Read More
Marketing / November 14, 2016 How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

By Ashley Carlisle

Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral. 

And while many businesses aren't trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot of eyes on your content is key.

Read More
Marketing / November 10, 2016 The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

By Dharmesh Shah

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.

Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.

Read More
Marketing / November 9, 2016 Topics Over Keywords: A Simple Framework for More Effective Content Creation
Topics Over Keywords: A Simple Framework for More Effective Content Creation

By Matthew Barby

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have gone about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.

Read More
Marketing / November 7, 2016 20 Types of Lead Generation Content to Put Behind Your Landing Pages
20 Types of Lead Generation Content to Put Behind Your Landing Pages

By Lindsay Kolowich

What does being in a "content rut" mean to you?

Perhaps the words remind you of writer's block, when you couldn't think of fresh topic ideas. (We've all been there.) Or maybe it makes you think of those days, weeks, or even -- horror of horrors -- months when your content seems to be falling kind of flat.

Read More
Marketing / November 4, 2016 How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

By Sophia Bernazzani

They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy.

The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.

Read More
Marketing / November 1, 2016 How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

By Bethany Cartwright

It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well?

In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.”

Read More
Marketing / November 1, 2016 How to Run Successful LinkedIn Ads [Free Two-Week Planner]
How to Run Successful LinkedIn Ads [Free Two-Week Planner]

By Bethany Cartwright

LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads.

But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content's reach and get it in front of the right eyes, you should be using LinkedIn's Sponsored Content feature.

Read More
Marketing / October 28, 2016 9 Lead Generation Mistakes Marketers Need to Stop Making
9 Lead Generation Mistakes Marketers Need to Stop Making

By Lindsay Kolowich

For many businesses, the key to making sales is to first generate leads.

Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Read More
Marketing / October 28, 2016 8 Personalities to Look for When Assembling a Content Team
8 Personalities to Look for When Assembling a Content Team

By Anita Malik

Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing, and 22% blame a lack of training and education.

Developing, executing, and measuring a content marketing plan can be difficult under the best of circumstances. But when you’re not adequately staffed, even the most well-conceived content marketing plan can struggle.

Read More
Marketing / October 24, 2016 How to Defeat Your Most Dangerous Writing Habit: 7 Ways to Lift 'The Curse of Knowledge'
How to Defeat Your Most Dangerous Writing Habit: 7 Ways to Lift 'The Curse of Knowledge'

By Eddie Shleyner

When I was eight, I became stuck on a particularly tough Where’s Waldo scene. It was so difficult that I became convinced that Waldo -- the character I needed to find -- wasn’t in it at all. I began thinking the whole thing was a joke, full of red herrings.

And then I found him. And after that, I could never un-see him. And, strangely, whenever I saw a classmate struggling with that same difficult scene, I’d become frustrated, even angry.

Read More
Marketing / October 21, 2016 9 Genius Examples of Empathetic Content Marketing in Action
9 Genius Examples of Empathetic Content Marketing in Action

By Josh Ritchie

Successful content marketing is about creating a connection between your audience and your brand.

This doesn’t mean just throwing content at them. It means creating content that they truly value -- content that serves their needs and addresses their biggest pain points. And this type of content is much easier to create when it's informed and driven by empathy.

Read More
Marketing / October 12, 2016 14 of the Best Product Page Design Examples We've Ever Seen
14 of the Best Product Page Design Examples We've Ever Seen

By Lindsay Kolowich

If you look at how product pages take shape across different companies, it's clear that they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy coded elements.

Of course, some companies fare better than others at creating delightful product pages.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments