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Lead Generation Blog Posts

Check out these posts to learn how to get more leads into your database using inbound marketing.

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Marketing / June 21, 2017 The Simple Test That Doubled Leads in One Week
The Simple Test That Doubled Leads in One Week

By Nick Barrasso

double-leads-2.jpg

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example.

Let’s say you have a post explaining different types of commercial cooling systems that gets a steady amount of organic traffic each month. The best fit offer for this post would be a quiz to determine the right cooling system for your business, or a cooling systems pricing comparison sheet.

Because the offer closely aligns with what brought the visitor to your blog post in the first place -- an interest in learning about commercial cooling systems -- it’s ... Read More

Marketing / May 3, 2017 How to Design & Optimize Landing Pages [Free Ebook]
How to Design & Optimize Landing Pages [Free Ebook]

By Lindsay Kolowich

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens.

With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions.

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Marketing / May 2, 2017 How to Use Infographics to Get Leads From Your Website
How to Use Infographics to Get Leads From Your Website

By Diana Urban

I’m a sucker for a good infographic. Sometimes, it seems like it’s hard to come across a truly remarkable one -- one that’s achieved the perfect trifecta of good design, readability, and reliable data. But when they’re well-executed, infographics work wonders, transforming complex topics and dry statistics into visually enticing content. They’re liked and shared on social media 3X more than any other type of content. And, as a result, they can be an excellent tool for driving more traffic to your website.

But here’s a fun fact: Infographics can also be a helpful device to generate more leads.

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Marketing / May 1, 2017 58 Best Marketing Tools to Build Your Strategy in 2017
58 Best Marketing Tools to Build Your Strategy in 2017

By Bethany Cartwright

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.

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Marketing / March 23, 2017 How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

By Joel Klettke

New copy isn't better just because it's new.

You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.

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Marketing / February 15, 2017 15 Creative Lead Generation Ideas to Try
15 Creative Lead Generation Ideas to Try

By Josh Haynam

The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to you.

What if you could still reach your lead generation goals using methods that actually add value for your prospects?

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Marketing / January 25, 2017 Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

By Lindsay Kolowich

We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences."

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Marketing / January 4, 2017 How to Calculate Your Lead Generation Goals [Free Calculator]
How to Calculate Your Lead Generation Goals [Free Calculator]

By Lindsay Kolowich

To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is ... how many leads?

When your boss asks you what your lead goal is, don't just pull an answer out of thin air. Your projections need to be based on math and rooted in your company's larger goals.

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Marketing / November 7, 2016 20 Types of Lead Generation Content to Put Behind Your Landing Pages
20 Types of Lead Generation Content to Put Behind Your Landing Pages

By Lindsay Kolowich

What does being in a "content rut" mean to you?

Perhaps the words remind you of writer's block, when you couldn't think of fresh topic ideas. (We've all been there.) Or maybe it makes you think of those days, weeks, or even -- horror of horrors -- months when your content seems to be falling kind of flat.

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Marketing / November 3, 2016 The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites
The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites

By Ramona Sukhraj

When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process.

That's why -- for almost two years now -- my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown.

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Marketing / November 2, 2016 12 Great Landing Page Examples You'll Want to Copy
12 Great Landing Page Examples You'll Want to Copy

By Lindsay Kolowich

Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing.

Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like.

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Marketing / October 28, 2016 9 Lead Generation Mistakes Marketers Need to Stop Making
9 Lead Generation Mistakes Marketers Need to Stop Making

By Lindsay Kolowich

For many businesses, the key to making sales is to first generate leads.

Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

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Marketing / October 14, 2016 How to Generate Leads From the Most Popular Pages on Your Website
How to Generate Leads From the Most Popular Pages on Your Website

By Lindsay Kolowich

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages.

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.

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Marketing / September 22, 2016 How To Increase Referral Traffic And Get More Leads
How To Increase Referral Traffic And Get More Leads

By Michael Kiel

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.

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Marketing / August 10, 2016 12 of the Best Facebook Post Ideas for Facebook Lead Generation
12 of the Best Facebook Post Ideas for Facebook Lead Generation

By Lindsay Kolowich

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

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Marketing / May 9, 2016 Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]
Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]

By Christine White

Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook.

Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? How about growing your business by improving lead flow? Wouldn't that be nice?

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Marketing / April 13, 2016 What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]
What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]

By Ben Jabbawy

It’s the beginning of the quarter. You just set your team’s new lead goals, and you're starting to think about what steps you're going to have to take to achieve them. 

While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that there's more to be considered. 

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Marketing / March 22, 2016 50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]
50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]

By Anum Hussain

Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters?

Well then you need calls-to-action. Without them, we wouldn't be converting our website visitors or social media fans into actual leads for our sales team.

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Marketing / March 16, 2016 How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

By Pamela Vaughan

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt.

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Marketing / March 9, 2016 31 Call-to-Action Examples You Can't Help But Click
31 Call-to-Action Examples You Can't Help But Click

By Brittany Leaning

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs).

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Marketing / February 17, 2016 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

By Katherine Boyarsky

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.

In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. 

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Marketing / February 16, 2016 How to Write an Ebook From Start to Finish [Free Download]
How to Write an Ebook From Start to Finish [Free Download]

By Megan Conley

For inbound marketers, "offers" are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing leads into a position that makes them more sales-ready.

But, let's face it ... creating an offer is complicated. For starters, you have a choice of format: templates, kits, workbooks, and even interactive websites. The most common, however, is the ebook. 

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Marketing / December 1, 2015 The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)

By Kelsey Meyer

An effective content strategy doesn’t rely on only one tactic.

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

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Marketing / November 25, 2015 4 Strategies to Help Maintain Lead Quality in Your Database
4 Strategies to Help Maintain Lead Quality in Your Database

By Marc Herschberger

When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept running through your head as you optimized your website for conversions and started pumping out blogs and offers at a regular basis.

If you build it, they will come.

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Marketing / November 17, 2015 17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast
17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast

By Lindsay Kolowich

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as Facebook, LinkedIn and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we've built.

No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.

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Marketing / August 7, 2015 5 Small Tweaks to Help You Generate More Leads
5 Small Tweaks to Help You Generate More Leads

By Olivia Kirwan

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights

Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. And if that's the case, you're also probably no stranger to the panicked feeling you get when achieving your monthly or quarterly goals starts to seem like an impossible feat. 

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Marketing / July 27, 2015 The Step-by-Step Guide to SlideShare Marketing [Free Ebook]
The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

By Erik Devaney

While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both an art and a science.

The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

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Marketing / June 17, 2015 The Blogging Tactic No One Is Talking About: Optimizing the Past
The Blogging Tactic No One Is Talking About: Optimizing the Past

By Pamela Vaughan

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

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Marketing / May 25, 2015 5 Simple Ways to Optimize Your Website for Lead Generation
5 Simple Ways to Optimize Your Website for Lead Generation

By Katherine Boyarsky

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.)

Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.

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Marketing / May 20, 2015 Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

By Jeffrey Vocell

What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better?

These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.

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Marketing / May 18, 2015 Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

By Ritika Puri

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. To see what works, it’s crucial to find new opportunities and test new waters. 

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company.

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Marketing / May 8, 2015 Demand Generation Benchmarks & Trends: Software Marketer Edition
Demand Generation Benchmarks & Trends: Software Marketer Edition

By Ritika Puri

The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.

But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data.

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Marketing / April 17, 2015 These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

By Lindsay Kolowich

Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company.

When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right.

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Marketing / April 13, 2015 8 Ways Home Builders Can Use Houzz for Lead Generation
8 Ways Home Builders Can Use Houzz for Lead Generation

By Lori Aitkenhead

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000.

For home builders, there’s no question the target audience is there. The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with.

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Marketing / April 13, 2015 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

By Lanya Olmsted

Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page's layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form.

Want to design a landing page that persuades people to convert? Then you'll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen.

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Marketing / April 6, 2015 The Anatomy of an Optimized Web Page [Infographic]
The Anatomy of an Optimized Web Page [Infographic]

By Lindsay Kolowich

Optimizing your web pages shouldn't just be a task on your to-do list. It should be an overarching strategy -- something you think about and test and tweak every single day.

Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you'll see greater returns on the content you publish across your marketing channels.

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Marketing / March 11, 2015 Why You Should Question Conversion Rate Optimization Best Practices
Why You Should Question Conversion Rate Optimization Best Practices

By Neil Patel

I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. As it does, I want to combat the myriad of myths that are swirling around.

One of the most toxic myths is that of CRO best practices. I contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization.

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