Whether you're designing your website, a product, or another part of your business, great user experience is a key to creating value for your customers. Designing with your user in mind from the very beginning will not only make your customers happy, but it will help grow your business.
For example, StubHub saw a 2.6% increase in purchase rate when they replaced a text link with a button. Zillow boosted their conversion rate by providing geographic context to home listings. Not to mention, every $1 invested in user experience will bring $2 to 100 in return, according to the folks at UserTesting.
What else have businesses done to increase conversions and sales by improving user experience? And what are some tips for marketers looking to do the same? Check out the infographic below from UserTesting to learn how choosing to invest in user experience affects your company's bottom line.
Originally published Nov 16, 2015 12:00:00 PM, updated February 01 2017