Just, stop. 

Take a breath. Lay your hands flat in front of you. Sit still for the next 20-30 seconds and just silently examine your surroundings.

Hey, no, I really mean this. Challenge yourself.

We're missing a lot when we don't take the time - especially as marketers - to really look and listen carefully, to become fully present and wholly engaged with customer needs and interests.

You Must Be Present to Win.

We multitask. We optimize. We try to get everything done at once. But, a great deal is lost with this approach. In his Bold Talk, Christopher Carfi shares perspective from both business and life on how changing one's point-of-view can have profound effects.

A veteran of both startups and the enterprise, Chris currently is Vice President, Platform Products at Swipp. Chris has a deep track record in customer advocacy including executive positions at Ant’s Eye View and Edelman Digital, and as co-founder and CEO at Cerado. Chris also spent nearly a decade as a manager at Andersen’s Center for Strategic Technology in Palo Alto, CA. Chris grew up in Chicago, holds an MBA from Carnegie Mellon and a Bachelor’s in Computer Science from Northwestern University. He currently lives in the Bay Area with his family, blogs at and can be found on Twitter at @ccarfi.

Christopher's Slides:

Sketch Notes:

Christopher Carfi Bold Talk Graphic Recording*

Graphic recording by Kingman Ink.

Christopher Carfi is VP, Platform Products at Swipp. You can follow him on Twitter at @CCarfi.

INBOUND 2013, attended by over 5,500 inbound marketers, entrepreneurs, and executives, included an INBOUND: Bold Talks experimental storytelling stage. We will publish each talk right here in the Opinion section until all 36 are online.

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Originally published Feb 28, 2014 8:00:00 AM, updated March 04 2014