"Hi, My name is John Smith and I'm a sales representative with -- "
Seems harsh, but this is about as far as prospects scan before they decide whether to delete or continue reading a cold sales email. C-level executives receive countless messages each and every day, so they don't have time to read anything non-essential. With this in mind, sales reps who start emails with their name and title actually do their recipient a favor -- this opening line enables prospects to hit "delete" almost immediately.
Of course, this is not a favorable outcome for sales reps. How can you prompt the prospect to read your entire message, and spark their interest enough that they shoot off a reply?
"So many cold emails start out with the same lame introductions, with sales reps talking too much about themselves and their company, neglecting the prospects’ needs," Morgan wrote. "There are so many things wrong with this approach [but] the main issue is that almost everyone is using this."
After discovering how to stand out from the sea of boring emails, pick up some more sales tips with these five posts.