"Hi, My name is John Smith and I'm a sales representative with -- "


Seems harsh, but this is about as far as prospects scan before they decide whether to delete or continue reading a cold sales email. C-level executives receive countless messages each and every day, so they don't have time to read anything non-essential. With this in mind, sales reps who start emails with their name and title actually do their recipient a favor -- this opening line enables prospects to hit "delete" almost immediately.

Of course, this is not a favorable outcome for sales reps. How can you prompt the prospect to read your entire message, and spark their interest enough that they shoot off a reply?

As a rule, you shouldn't start cold emails with your name and title. As for what you should start them off with, Heather R. Morgan provided three excellent suggestions this week in her post "Three Cold Email Introductions to Hook Your Prospects.

"So many cold emails start out with the same lame introductions, with sales reps talking too much about themselves and their company, neglecting the prospects’ needs," Morgan wrote. "There are so many things wrong with this approach [but] the main issue is that almost everyone is using this."

After discovering how to stand out from the sea of boring emails, pick up some more sales tips with these five posts.

1) The Top 11 Excuses Salespeople Make by Sean McPheat

Before you blurt out, "I'm too busy!" or "It's Marketing's fault!" think about what these phrases really communicate about you.

2) LinkedIn Is Today's Suit -- Are You Wearing Armani or JCPenney? by Jim Keenan

Weak summary? No endorsements? Fewer than 500 connections? Your LinkedIn profile is looking decidedly discount.

3) The #1 Action for Strategic Account Growth by Mike Schultz 

New research reveals the most effective action you can take to scale accounts. 

4) Trust Matters: The Data Is In by Donal Daly

Sure, trust is great, but it doesn't have a concrete impact on sales, right? Think again.

5) The 13 Customer Laws by Colleen Francis

"Regardless of the industry you’re in, or the product you sell, customers all essentially buy and remain loyal for the same core reasons," Francis writes. Find out what those reasons are.

What were your favorite sales posts from this week? Share in the comments.

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Originally published Mar 13, 2015 9:30:00 AM, updated February 01 2017


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