How many websites have you visited today? Whether you're looking for a new recipe for dinner or searching for "how to shoot better real estate photos", I can only imagine you've visited a lot. The best websites are those that are searchable, provide you with the information you're looking for, and have an easy-to-navigate layout.
As a real estate agent, a website is a key tool you can use to reach new prospects and spread the word about your business. They are also an ideal place to share listings. In fact, 44% of home buyers look at online listings as the first step in their home buying process.
Next, we'll take a look at some of the best real estate agent websites, and learn some tips to make your site informative and unique.
Fredrik Eklund is a celebrity real estate professional with a clean and visually appealing website. The main feature is the high-quality banner image and the site navigation on the right-hand side of the page. He even helps other real estate agents, brokers, and teams to create a website for their business.
Ryan Serhant is a successful and famous real estate agent, turned broker. As soon as you open the site's homepage, a popup form appears that welcomes you to his site, and asks you if you'd like to sign up for news and updates on his new book. A form like this will help you connect with new leads that are interested in you, your business, and your content.
Katrina Campins, a luxury real estate specialist, has a website that features a slideshow of high-quality images. She includes a featured listing on her homepage, as well as links to all listings for sale and for rent. This makes it easy for prospects to search for homes.
Jamie's site also features high-resolution images. When you first enter, a popup form appears that allows you to sign up for her weekly market updates (e.g., news, new trends, new listings). It has a simple menu that's easy to navigate. It includes links to her real estate agent profile, testimonials, properties she sold, and information for buyers and sellers.
This website features a photo of the real estate agent and his most recent listings. And underneath these featured listings is a property search that makes it easy for site visitors to browse the listings and filter by the criteria they're looking for in a home.
Heidi's homepage highlights client testimonials, blog posts, and Instagram feed. Content, like blog posts, will help your site's search engine optimization (SEO) so your pages will show up in people's online search results.
Jason O'Beirne's site is nicely organize, and includes buttons that link directly to his contact information and listings. And the listings pull directly from a multiple listing service (MLS). His "About" page includes his bio, as well as links to the bios of his team. A well-written real estate agent bio allows you to introduce yourself to prospects. Don't forget to include information about your real estate experience, the value you provide to customers, and any noteworthy accolades you'd like to share.
This site features video with sweeping landscapes and shots of home exteriors. Right below, there's a "Quick Search" where visitors can quickly find listings they might be interested in. The website menu is well-organized and quick to navigate.
John Tsai's website is visually appealing, and it introduces himself and his team. The site includes a messaging tool in the bottom right-hand corner of the page that allows prospects to fill out a form and connect with the team. The form asks for the site visitors to fill out their name, contact information, and times of day they would like to be contacted. This is a great way to reach new contacts.
If you work for a real estate brokerage, the brokerage might allow you to create an agent-branded website. This is what Deborah Bernat has done with her site and Coldwell Banker. The prominent feature of this site is the listing search box on the homepage, plus it includes a brief bio and a featured listings section.
Similar to the site above, Eddie's site has the brokerage's branding. Instead of a banner image, he includes a banner video where he introduces himself, talks about his background in real estate, his family, and the approach he takes with clients. Video is another powerful tool to tell your story. If you need some inspiration to create your own, check out these real estate videos.
Tips for Real Estate Agent Websites
Easy-To-Use Site Navigation
Content and Resources
High-Quality Images and Videos
The goal of your website should be to expand your reach and make connections with new prospects. Use the following tips to make your real estate website memorable and effective.
1. Easy-To-Use Site Navigation
It's unlikely site visitors will stick around for long if your website is difficult to navigate,. Use a simple menu that's accessible from each page of your site. To keep the site menu clean-cut, you can make child pages that will be hidden under a parent menu topic. When visitors hover over the parent menu item, the links to the additional pages will appear.
2. Lead Capture
If potential sellers or buyers want to work with you, you'll need to get their contact information. This can be achieved using forms or a with a chatbot. Including a contact form will allow people to reach out if they would like to get information about you or one of your listings.
3. Responsive Design
Cater to those who are on-the-go and like to search for real estate agents and listings as they roam. A responsive website design means your site will adjust its width depending on the screen size the visitor is viewing it on. They'll be able to access the website from any device, which greatly improves the user experience.
4. Content and Resources
If you want your site to be found in people's search results, content like blogs and resource pages can improve your website's search engine optimization (SEO). In your content, you can include news and market trends, tips and tricks for home buyers and sellers, and lifestyle blog content.
5. High-Quality Images and Videos
Let's say you're scrolling through Instagram. Would you be more likely to click on a bright, focused image or video, or a dark and blurry one. Photos and videos provide you with the opportunity to share the beauty of your home listings, plus they break up the text on your website. Make sure the area you're shooting is well lit and the subject is in focus. This will ensure you'll have a crisp photo or video.
Implementing the tips above and using other websites as inspiration and will help make your real estate agent website the best it can be. To learn more about marketing yourself and your real estate business, check out these real estate marketing ideas next.
Originally published Jan 11, 2019 8:30:00 AM, updated August 13 2021