Congratulations! Your client closed on their dream home and it's time to show your appreciation. Or your client's home finally sold, and it's time to celebrate. You've been working with them for months and you've likely learned a lot about them. A closing gift is a great way to say ‘thank you' for their business.
In real estate referrals and repeat business are important, and a closing gift is one way to ensure the buying or selling experience ends on a high note.
I've compiled a list of the best closing gifts for your buyers and sellers, and included tips for picking out the perfect ‘thank you' surprise.
You can either find a local artist and commission a piece or use an online service to create a work of art for your client. Websites like Instapainting and Paint Your Life create custom paintings from photos. Send them a picture of your client's new home, and have the painting delivered directly to them.
If your clients are pet lovers, get a gift for their furry friend. Pet toy and treat subscription boxes like BarkBox and Rescue Box are two services you can choose to send a gift box of pet treats and toys to your client.
Nowadays, gift baskets often come in the form of curated gift boxes. A gift box or basket is something that can be customized specifically to the client's preferences. There are options for everyone, including and those who enjoy food, artisan goods, or the occasional cocktail.
A curated box of wine will be a treat for your client. Companies like Nosy and Glassful will send your client a box of the top bottles of wine. And Vinebox will send the recipient a flight of wines to try.
It can be difficult to find a gift that suits each and every client perfectly. With the help of new technology and AI, you can give your client a personalized gift they'll love. Eva is a service that allows you to send a gift link to your client. They click the link which begins a chat. Then the Eva bot asks them questions about their likes and interests, puts together a gift that's tailored to them, and sends it to the client.
Tips for Realtor Closing Gifts
Here are a few quick tips to keep in mind when choosing a closing gift for your client.
1. Make it personal.
Your client is sure to appreciate a personalized gift that suits their interests or personality. In addition to the gift, be sure to include a personalized note or card to make the experience that much better.
2. Ask strategic questions.
Even if you've been working together for some time, it's unlikely you know everything about your client. If you have a few gift ideas in mind, like a wine gift box or a cooking class, ask questions or start a conversation about wine or cooking to gauge if the gift will be a good fit.
3. Use it as a housewarming gift.
Instead of giving the gift immediately at the close of the house, use the gift to welcome your client to their new home. Closing on a house can be stressful, and the closing gift will be a great surprise once the client has settled.
4. Don't add your branding to the gift.
While self-promotion is great, the closing gift is not the best way to promote your brand. The gift or item you give to the client is meant for their use and they likely don't want to see your logo or brand name on it. The positive experience you've provided the client plus a personalized closing gift should be enough to delight your client.
These gifts are sure to delight your clients and leave a positive impression on them. And if you're looking for more ways to grow your real estate business, check out these tips for starting a real estate business next.
Originally published Nov 8, 2018 8:30:00 AM, updated September 15 2020