Which marketing tactics do you use as a realtor? For many, real estate postcards are a tool used in their marketing mix to share a new listing, promote open houses, and develop relationships with prospective clients.
Postcards are a tangible item that prospects will read and pass along to others. And don't forget to send them to previous clients too. A study by the National Association of Realtors (NAR) found that 89% of buyers would use their agent again or recommend them to others.
Not only are postcards relatively inexpensive to create, but they also allow you to target specific cities, towns, and neighborhoods with your marketing efforts. I've compiled some of the best real estate postcard ideas that will inspire you to create your own.
Providing tips and recommendations will help you establish a connection with new prospects. This real estate postcard gives the recipient a checklist they can use to prepare their home for the fall and winter.