According to The Marketing Donut, 80% of sales are made on the 5th to 12th contact. This statistic argues powerfully for persistence in sales.

But the fact remains: Five to 12 contacts is a lot. Wouldn't it be nice if you could engage the buyer on the very first attempt, and bring them to close a lot sooner?

It's not impossible to get prospects' attention on contact number one (although it may sometimes feel that way). So what's the secret to getting buyers to respond to your first email? Constructing a killer message.

Heather R. Morgan, founder and CEO of Salesfolk, gives salespeople a step-by-step tutorial on how to write a response-worthy cold email in the following SlideShare. Read to the end for an email template that led to six closed deals.

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Originally published Sep 25, 2015 8:30:00 AM, updated July 28 2017


Sales Emails