Live chat builds better customer relationships. It helps you engage and delight visitors on your WordPress website

With live chat software, you can have real-time conversations with your customers. You can ask specific questions to nurture them through the sales process. Or you can immediately address their concerns to provide the best customer support experience. 

Learn More About Our WordPress Live Chat Plugin

Live chat is an untapped marketing resource—so take advantage of it. Let’s learn how to add live chat to your WordPress website.

Why Use Live Chat on Your WordPress Website

A live chat tool lets you offer real-time customer service to your website visitors. Unlike support tickets or email, live chat is easily accessible to visitors on your page and only takes a few clicks to receive help.

A study also found that 77% of customers won’t make a purchase on a website if there’s no live chat option. So, with a live chat feature, you can leverage the opportunity to increase your sales. 

Beyond revenue, a live chat tool is an effective way to provide support to your existing customers. You can quickly answer their how-to questions and direct them to the right answers. These interactions can transform customers into brand advocates. 

HubSpot’s free WordPress plugin lets you add live chat to your website and message directly to your visitors in real-time. You also can set up automated chatbots to respond to your visitors when you’re offline. It’s easy to set up, just follow the instructions below.

HubSpot WordPress plugin to add live chat

  • Install and activate the plugin.
  • In the left sidebar menu, navigate to HubSpot.

HubSpot plugin in WordPress dashboard to add live chat

  • If you haven't set up your HubSpot account, you'll be prompted to create one. If you're already a HubSpot user, click Log into your account to finish the installation process. 

Add ChatFlow to Your WordPress Pages

After you install the HubSpot All-In-One Marketing – Forms, Popups, Live Chat plugin, you’ll want to create a chatflow and add it to your WordPress pages. Follow these next steps. 

  • In your WordPress dashboard, go to HubSpot > Chatflows in the left sidebar menu.

HubSpot chatflows to add live chat

  • Click Create chatflow
  • You'll be redirected to your account's chatflow builder.
  • Create a chatflow to add to your website.
  • To add the chatflow, you'll need to target a specific WordPress page:
    • In the chatflow builder, click the When tab. 
    • In the first dropdown menu, select Website URL, then click the next dropdown menu and select is as your target criteria. 
    • Enter your WordPress page URL in the text field. 

HubSpot chatflows WordPress page URL to add live chat

    • Click Save
  • After you complete your chatflow, toggle the switch on in the upper right-hand corner.

HubSpot chatflow toggle on to add live chat

  • In a separate browser tab, go to your WordPress page. The chatflow will appear in the bottom right corner of the page.

example of HubSpot chatflow to add live chat

You can chat with your website visitors directly from the Conversations inbox in your HubSpot account.

Live chat helps you communicate more effectively with your visitors. You can nurture leads toward conversion and then delight them with superb customer service. Start building better customer relationships by adding live chat to your WordPress website.

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Originally published Sep 27, 2019 12:02:00 PM, updated September 27 2019


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