Amanda Sellers is a full-funnel inbound marketing expert with a range of experience driving traffic, increasing conversions, and sales enablement for more than a dozen industry verticals. Her focus has largely been in content SEO, with more than 10 years of experience leading editorial and content teams. Since the start of her career, she has been responsible for more than 60,000 pieces of web content. She's the co-author of the book "The World's Best Buyer Persona System" and currently manages the (EN) HubSpot Blog Strategy team. Amanda lives in Las Vegas with her husband and 3 elderly Chihuahuas.