Call to action WordPress plugins are very important as they define the success of your site to a huge extent. If the visitors of your site are not taking the actions that you want them to, you are losing a potential customer for your product or service. An action might be going to your product page and buying something, or subscribing to your newsletter.

The action will depend on how well you have optimized the call to action parameters on your website. If a user needs to work really hard to find the email subscription form or the buy now button, they will simply move to the next site. So, you need to make sure that you use a call to action effectively on your site.

There are a number of call to action WordPress plugins, which are really useful and help you to scale up your business by creating new opportunities. Good content and huge traffic are a waste if they are not channeled effectively.

Nowadays, many premium WordPress themes come with their own built-in call to action features like buttons, subscription forms and more.

However, if your theme doesn't support those features, you can use these amazing call to action WordPress plugins. In a way, it's always better to use a plugin instead of these features, because you lose those features once you change the theme.

Top Call to Action WordPress Plugins

#1 - Bloom Email Optin Plugin

Bloom from ElegantThemes is one of the best call to action plugins that will give wings to your email subscription. It provides you with tons of amazing features to customize your email opt-in forms.

We have recently published a complete review of Bloom Email Optin plugin where you can find more details about the plugin.


#2 - WP Notification Bar Pro

We use this plugin in SourceWP for custom notifications and to let our users know about our special offers. We are very happy with the performance of this amazing plugin. It is highly flexible and user-friendly and will help you make the best of the incoming traffic by showing a clear call to action.

This notification bar plugin offers you the option to create an unlimited number of bars. You can use this plugin for special offer promotions, and for email subscriptions simultaneously. You can set one to appear at the top of the site and another at the bottom. You can also set any of your bars to show for specific pages or posts.

This plugin is extremely easy to use and feature-rich. As you activate the plugin, you will get the option for a notification bar in the WordPress admin panel with comprehensive options to create your notification bar.

This plugin offers you a number of different options as far as the type of bar is concerned. You can create a text bar, social media bar, email opt-in bar, a countdown timer and more. Also, as mentioned, you can create an unlimited number of bars as per your requirement and define where you want to show them. You can show a social sharing bar at the top of the page, and an email opt-in bar at the bottom of the page.

You can also set a different bar for different pages, which will help you to have a page level target that will increase your conversion dramatically. For example, if you are talking about web designs related to food on a particular page, you can have a bar with a special offer related to the web design for food-related sites, and so on.

Also, this notification bar plugin offers you a real-time preview option. So, you can see the notification bar to check if everything looks good before it goes live on the site.

WP Notification Bar Plugin

#3 - Monarch

Monarch from ElegantThemes is one of the most popular social media plugins for WordPress and offers you a comprehensive solution as far as social sharing is concerned. If you want to grow your online business, you must provide an easy solution for your users to share your content on social media sites.

A plugin like Monarch makes the process really easy for any WordPress site. If you go for custom development for connecting your site to social media with the kind of features this plugin provides, it will probably cost you hundreds of dollars.

Monarch is very powerful and offers a number of different designs for the share buttons, as well as the placement of the buttons. This theme comes with a very powerful and easy to use interface where you can customize the social media options for your site.

Along with the posts, this plugin offers you the image sharing option as well. When a visitor hovers over an image within the post, they will see the option to share the image with social media sites like Pinterest, Facebook, etc., which can bring in a lot of traffic.

Another amazing feature of Monarch is that it is backed by a very strong team, so this product will be sure to grow in the future, you can expect quality support if you need any.

We have reviewed the Monarch plugin in detail here, where we list all of the options and features.


#4 - Ultimate Blocks

Ultimate Blocks is a Gutenberg Blocks plugin, which is specially designed for bloggers and content marketers. It has everything one needs to create an engaging blog post.

Currently, it offers 15+ blocks for Gutenberg Editor. All of the blocks are optimized for more conversions. Here are some of those blocks:

ultimate blocks wordpress plugin

#5 - MailOptin

MailOptin is the perfect plugin for convincing visitors to do more than just consume your content.

This plugin gives you lots of options, but it's still easy to use. There are two formats for Call to Action buttons on MailOptin: you can either have the button link directly to a URL, or you can set it up so that when the visitor clicks the button, an opt-in form is revealed that allows you to collect the visitor's name and email. Either option is great for generating leads.

mail optin wordpress plugin

#6 - Inbound Now

Inbound now is a dedicated inbound marketing system for WordPress. They offer some amazing WordPress call to action plugins, which are very effective in making the use of incoming traffic, and help you use them to your benefit. It's a comprehensive lead generation system that works quite effectively.

With this plugin, you can create beautiful landing pages with call to action links to increase the conversion, and you can track how your page is performing. You can also carry on A/B testing so that you can make well-informed, data-driven marketing decisions.


#7 - Easy Social Share Buttons

Like Monarch, Easy Social Share is another exceptional plugin that is created to help you make the best use of social media sites. Social media plugins are extremely important for any website these days because a good amount of social signals can help your blog posts rank highly in search engines like Google.

And, if your user takes action and shares your blog posts on social media sites, your site traffic will go up as social sites like Twitter and Facebook send tons of traffic to various websites.

It's good to have a quality social media plugin so that your users are prompted to share your content in an easy way.

Easy Social Share Buttons for WordPress

#8 - Opt-In Content Locker for WordPress

This plugin can play a very important role if you want to create a premium quality blog where you offer special access to your subscribers. It can lock the content on your blog and give access to only those who subscribe to your email list.

This is an intelligent plugin that will remember the users who have already subscribed to your email list, and make sure that the content is visible to them every time they land on your blog. But fear not, it will never lock the content for the search engines.

To make the list building and email marketing easier for you, this plugin works perfectly with all the leading email marketing services like MailChimp, AWeber, GetResponse, iContact, Campaign Monitor, Mad Mimi, Benchmark, and more.

Opt-In Content Locker for WordPress

#9 - Thrive Leads

Thrive Leads is an email lead generation plugin for WordPress that is flexible and user-friendly. This plugin has a huge user base that tells you the success story of this amazing plugin. You can use this plugin to create a strong email list that can bring in great revenue for a long time.

We all know that creating an email list extremely important for any online business, as the email list can help you to increase revenue and drive traffic on demand. As far as the design is concerned, Thrive Leads comes with a huge list of readily available templates to choose from.

Also, the drag and drop interface of the plugin will help you to create a great looking email subscription form within a couple of minutes. This plugin can help you display highly targeted email subscription offers on a per-page basis.

Powerful A/B split testing is another highlight of the plugin. You can carry on as many tests as you needed to determine the best offer/subscription form for your site.


#10 - OptinMonster

OptinMonster is another widely used mailing list building plugin. It is lightweight and user-friendly and replaces those annoying popups with beautiful and smooth opt-in popups.

This email subscription plugin is highly flexible: you can customize the design of the forms that you want to show on your site. OptinMonster readily offers you a number of designs to choose from, and you can select any of these; or, you can easily create a beautiful opt-in form within minutes.

OptinMonster offers you a detailed A/B testing to determine which forms work best for your site.

It also provides you with a page-level targeting feature, meaning you can show a different message for each different category /page for maximum conversion. For example, if you have created a page regarding the best web hosting providers, you can display a subscription form with a great hosting offer.

OptinMonster comes with a built-in analytics feature, which will provide you a detailed insight on views and overall conversion rates.

This plugin supports all the prominent email service providers, so you can use your favorite email marketing software, be it MailChimp or AWeber.


#11 - Thrive Landing Page

Landing pages are best known for driving a lot of sales for bloggers and affiliate marketers. A distraction-free page with details of the product and a crisp call to action helps to increase the conversion rate dramatically.

When we talk about the landing page plugin, Thrive Landing Page plugin is one of the best in the market. It is a fully responsive, fully-featured plugin that brings huge flexibility in terms of design.

This plugin offers you more than 122 readily available templates to choose from. You can select any of the available templates and get started with the design customization - it is extremely simple and super powerful.

You can have a look at some of the other landing page WordPress plugins here.


#12 - Hello Bar

One of the most effective and proven calls to action plugins for WordPress, Hello Bar will stick to your header and drive customers to any internal or external link as per your settings.

You can customize the header bar to match your site, display text and link to the page with an attractive button. You can also use Hello Bar for collecting emails from your users.


#13 - WP Subscribe Pro

One of the best email subscription plugins for WordPress, it will definitely provide a huge boost to your subscription numbers.

It comes with a sidebar widget, as well as a nice looking pop-up with amazing in and out animations to make sure that the user subscribes to your email list. WP Subscribe Pro supports Feedburner, MailChimp, and Aweber, and is a must-have plugin for any blog.

Another great feature of this plugin is that you can use it to show article suggestions in a great looking popup, which can be controlled using the exit intent feature to keep them engaged on your site (which will help you to reduce bounce rates).


#14 - Exit-Intent Popups by OptiMonk

A new but interesting WordPress plugin, it will leverage the exit intent feature to show a custom message to your users with profitable offers. You can also set up the popup to show on the scroll, on Entry or after X seconds as per your requirement.

You can create unlimited exit-intent popups for your site, and there are a number of premium templates available for you to choose from.

Exit-Intent Popups

#15 - CSS Download Buttons

Are you trying to get visitors to download something? CSS Download Buttons can help. This plugin allows you to easily make your own download buttons (no coding required!). It gives you custom icons, animated effects, and 120 possible color combinations to work with. You'll be able to create buttons that really catch the visitor's attention.

CSS Download Buttons

#16 - WordPress Calls to Action

WordPress call to action is a part of the Inbound Now package mentioned above. However, you can download this plugin separately from the WordPress plugin directory.

This is an amazing WordPress call to action plugin which gives site owners the ability to monitor and track conversion rates, run a/b or multivariate split tests on calls to action.


#17 - Simple Side Tab

Another very effective call to action WordPress plugin, simple side tab is a global call to action tab which you can link to any page or post as per your requirement.

Suppose you are promoting something really important on your site, or there is some offer going on which you want every user to visit – you can place the link to that page and redirect users.

The tab stays in place as your visitor scrolls down the page, so it's always visible and ready for action. This plugin works great on mobile phones too.

This plugin provides you the option to choose where you want to place the tab, as well as the background color of the tab to match it with your site.

simple side tab

#18 - Foobar

Foobar is an amazing notification bar plugin for WordPress, you can show an important announcement regarding your site in the header or footer with a call to action button. You can also use this plugin for advertisement and link it to any affiliate page.

foobar call to action


A call to action is an integral part of any website because if your users are not taking any action on your site / there is no interaction, then your site will become a lonely place that does not create any value!

If you are a WordPress user, there are a number of amazing call to action WordPress plugins that are very effective and can take your online business to the next level.

Get the all-in-one marketing and lead form plugin for your WordPress website.

Originally published Jan 1, 2020 9:54:00 AM, updated May 13 2020


WordPress Plugins