The number of monthly active users in the United States on LinkedIn has been steadily growing for the past few years, according to data from Statista. In 2019, LinkedIn reached 58.5 million monthly active users in the US. By 2022, that number is expected to grow to 66.8 million.
It’s no wonder then that LinkedIn is the second-most popular social media platform used by B2B marketers. Sharing content on LinkedIn can improve the chances of your content being read, liked, and shared by millions of users and of driving some of this traffic back to your website.
If you're on WordPress, then integrating your WordPress website with LinkedIn is easy thanks to plugins.
There’s a wide variety of WordPress LinkedIn plugins designed to meet different needs. Some can help you add LinkedIn share buttons to your site. Some can help you add LinkedIn follower counts. Others can help you automate the process of scheduling and posting on LinkedIn.
The best plugins will allow you to integrate your LinkedIn profile with your WordPress website. Below are a range of free and premium plugins that can help you and your visitors post and share your WordPress content on LinkedIn.
WP LinkedIn Auto Publish is the most highly-rated free WordPress LinkedIn plugin in the official WordPress directory. This plugin lets you automatically publish pages, posts, and even custom post types from your WordPress site to your personal LinkedIn profile and any company profiles that you are an administrator of.
This plugin by Martin Gibson is simple and lightweight so it won’t take too much time or server resources to install and configure. The settings page includes options for choosing who you want to share your LinkedIn posts with, limiting the content that's published based on categories, and including either the post’s featured image or just the text. You can also use the plugin’s shortcodes to set up a default share message, which you can override on the post meta box settings for certain posts or pages that need a custom message. If you’d rather not have a post shared on LinkedIn at all, then there’s a box you can uncheck.
WP to LinkedIn Auto Publish is a free tool with a similar name and feature list as the plugin above. With the WP to LinkedIn Auto Publish by xyzscripts.com, you can automatically publish WordPress posts and pages to your personal LinkedIn profile and company pages. You can publish these as text only or as text with an attached image. You can also configure the plugin to only publish content that is a custom post type or from specific categories.
You cannot set up a default share message, however. Nor can you opt not to publish an individual post or page as with WP Linked Auto Publish.
BestWebSoft's LinkedIn plugin is a useful tool for adding Follow and Share buttons to your WordPress website posts and pages. With this free tool, you can automatically display buttons on your posts, pages, and homepage and control their position. There are four position types available: you can display them before content, after content, before and after content, or in a custom position using the shortcode show in the image below.
While it lacks the customization options you’ll find in a premium social sharing plugin, Best WebSoft’s LinkedIn plugin will work perfectly for site owners on a budget.
Easy Social Share Buttons is a premium plugin with all the features you need to reach people on social media. Offering CTA buttons and subscription forms, this tool will help you grow your social engagement, followers, and subscribers not only on LinkedIn but on Facebook, Twitter, Pinterest, and other sites. You don’t have to be a coder or social media expert either. You can select from over 40 styles for your share buttons and monitor your social activity in the plugin’s built-in analytics dashboard to see what button placement and messaging is working.
Below is a look at some button styles and the customization options available with the Easy Social Shares plugin.
FS Poster is a premium plugin for automatically posting, scheduling, and re-posting content on social media sites. Rather than automatically post content to your social media platforms once it’s been published, you can schedule this content to reach your social followers at the optimal time and day. You can also use the scheduling feature to post content that’s already been published on your WordPress site. In addition to LinkedIn, this plugin supports Facebook, Instagram, Twitter, Pinterest, Reddit, Tumblr, and six other platforms.
This tool will help you update your social media sites with fresh content and increase your referral traffic, all while saving you time.
WooCommerce Social Login is a premium social login plugin specifically designed for WooCommerce sites. This plugin allows users to register an account, login, or checkout on your site using their information from one of the thirteen supported platforms, including LinkedIn as well as Facebook, Google+, and Apple Pay. Providing these options can help improve the user experience and boost conversion rates on your site.
Similar to FS Poster, Social Auto Poster is another premium plugin from the CodeCanyon Marketplace that makes it easy to share your WordPress content on social media. Social Auto Poster supports 11 social media platforms, including LinkedIn, Facebook, Twitter, Tumblr, and YouTube (which is just two less than FS Poster). With Social Auto Poster, you can also configure the plugin settings to automatically post or schedule new and existing content to your social media accounts.
Leveraging the Power of LinkedIn on Your WordPress Site
If you can combine the functionality and reach of your LinkedIn and WordPress website, then you'll be able to attract and delight more visitors. With any of these plugins, you can add LinkedIn features to your WordPress site and ultimately make these two platforms work better together.
Originally published Aug 27, 2020 7:00:00 AM, updated August 28 2020