Speeding up your WordPress site should definitely be a priority because the loading speed of your site can make or break your online business.

You can use tools like Pingdom or Gtmatrix to check the current loading speed of your site if you're concerned.

When it comes to ranking in search engines like Google you must have a quick website to attain a good position in search results because loading time is one of the parameters in the search algorithm.

Google gives so much importance to loading speed because they want to display only quality results to users, and the speed of a site makes the first impression on a visitor. When designing a website, it is extremely important to think of things from a user's point of view.

The ideal loading time of a site should not exceed 4 seconds, and if your site takes more than 10 seconds to load, you need to look at it very seriously because you are may lose your customers and readers.

This begs the question, how do you improve the loading time of a WordPress site?

How to Speed Up Your WordPress Site

There are a number of aspects to look at, from the quality of the theme you are using to the number of plugins.

1. Quality Hosting Provider

A quality hosting provider is probably the most important factor you need to consider. If your site is not hosted on a good server, you will not get good results, no matter how well you optimize your site.

The best part is there is a number of top quality WordPress hosting providers who offer customized WordPress hosting packages for reasonable prices. If you are really serious about your online business, you must get hosting from a recommended hosting provider. This is important for a number of reasons, but namely, it will keep your loading time moving quickly.

Speed Up Your WordPress Site

2. Get a Quality Theme

The WordPress Theme you use also can impact your loading speed. You need to make sure you choose a well-coded quality theme that is lightweight and has a quick loading time.

Though there are a number of quality free WordPress themes, a premium theme will give you better quality support, more frequent updates, and premium features.

You can choose any good-quality theme and start working on your site;  along with speed, other parameters that impact your SEO also benefit by having a good theme.

Genesis Child Themes


3. Use a Caching Plugin

There are a number of quality WordPress plugins that can help you to improve the overall quality of your site. When you start your site on a WordPress platform, there are some must-have WordPress plugins you should not ignore.

A good-quality cache plugin is one of those must-have plugins because a cache plugin can improve the loading time of your site dramatically. You just need to ensure that the plugin is set up properly.

When you look for a quality cache plugin, you will come across two names most frequently: W3 Total Cache and WP Super Cache. The W3 is slightly more difficult to set up because of the number of options it provides. You should select whichever one you feel most comfortable with.


4. Optimize Images

If images in your site are taking too long to load, and if the images are not optimized properly, you can find yourself stressed out. There are a number of things you need to look at while optimizing your images and retaining the quality.

First, you need to understand the image dimension for the theme you are using. Different WordPress themes come with different image dimensions.

You need to perfectly crop your images so that you don't increase the file size unnecessarily.

You should strive to use JPEG format because PNG files are generally larger in size. Before you upload the images, you can further optimize them by using services like Tinypng.com.

As far as WordPress tools are concerned, you can use the WP-SmushIt plugin to optimize your images automatically while you upload the theme to the site.


#5: Optimize the Database

Keeping your database clean and optimized is another very important factor. As your site ages, it accumulates unnecessary files, drafts, and comments which may eventually affect your site speed by increasing the database size.

Thankfully, there is a effective WordPress plugin called wp-optimize that can remove all such files in just a click. It's a must-have WordPress plugin for every site.

WP Optimize

6. Split Long Posts

If you post very long articles frequently, this method can be very useful for you. If you post a collection article of over 150 tools or products and have an image for each product, then it will take that much longer to load 150 images each time a user visits your site.

Splitting that into more than one page can help you to reduce the loading time drastically.

7. Use Limited Plugins

You can get a plugin for any function you can think of in WordPress; the possibilities are unlimited. Sometimes, it becomes really difficult to control the number of plugins you want to use.

New WordPress users especially may get carried away with the many plugins available for use. Though some WordPress plugins are extremely important, you need to keep a close look at the number of plugins you use and how it impacts the loading speed of your site.

You can use the P3 (Plugin Performance Profiler) plugin to check the impact of plugins on loading time of your site.

Here are some bonus tips to speed up your WordPress site:


If you follow all of the above-mentioned steps, you will definitely see improvements in the loading speed of your site. You should always try to keep your site's loading time within 2 seconds to compete with the other quality sites out there.

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Originally published Jan 1, 2020 4:02:00 PM, updated January 28 2020