According to Statista, retail ecommerce sales worldwide amounted to 4.28 trillion US dollars in 2020. They are projected to grow to 5.4 trillion US dollars by 2022.

As online shopping continues to be one of the most popular online activities across the world, you might want to create your own ecommerce store.

You can build one quickly and easily on a content management system like WordPress. The most important steps are downloading the WooCommerce plugin and picking a WordPress theme with a clean design and ecommerce options that will enable you to transform your WordPress site into a fully functional ecommerce site. 

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Below are the best WordPress ecommerce themes:

How to Choose a WordPress Ecommerce Theme

Price, customization, and SEO friendliness are just a few things to consider when choosing a WordPress theme. Choosing an ecommerce theme will require you to look for a few extra features.

First and foremost, you'll want to make sure it's compatible with the WooCommerce plugin. That will allow you to set up and customize the appearance and functionality of an ecommerce site.

Next, you'll want to consider its selection of ecommerce templates. Is there a demo for your specific business niche? Or one that you can customize to work for your small business? That will make it easier and faster to create an online store with the look and feel you want. 

You'll also want to make sure the theme is responsive. That way, your site visitors can easily browse and check out on your site whether they're using a desktop, tablet, or mobile device. 

Finally, consider what your customers will want and expect. Do they know exactly what products they want, or do they want to browse? Do they know about your brand or need to learn more? Depending on your target audience, you might want a flashy design with animations and parallax scrolling, or a simple design that lets your products speak for themselves. 

WordPress Ecommerce Themes

Let's take a look at some of the best options for shop owners on a budget, small businesses, and those looking for themes with responsive or simple designs. 

Free WordPress Ecommerce Themes

A free WordPress ecommerce theme is an excellent way to keep costs low when you're first establishing an online presence for your business. The free themes below offer everything you need to set up shop, including predesigned ecommerce templates and customization options. 

1. Neve

Book Shop demo of the free WordPress ecommerce theme Neve

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Neve is one of the best one-page WordPress themes for creating any type of site, including online shops. In addition to being Gutenberg-ready, it supports integrations with the most popular WordPress page builders, including Elementor and the Divi Builder. That means you can select from over 40 ecommerce-specific starter sites and customize the demo to create a truly unique ecommerce site.

2. Ecommerce Solution

free WordPress theme Ecommerce Solution demo featuring search bar, navbar, and hero image slider

Ecommerce Solution is a clean and minimal theme with a responsive design. This ecommerce theme has an image gallery, multiple sidebar layouts, and customization options for the header, footer, CTA buttons, and other parts of your site so you can attract and convert visitors into customers. 

3. Zakra

Ecommerce demo of free WordPress theme Zakra

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Zakra is one of the best drag-and-drop WordPress themes for ecommerce stores. In addition to being fully compatible with the Gutenberg editor and supporting Elementor, Zakra provides over 60 starter templates — including seven ecommerce templates — and a one-click demo importer. These and other features allow you to speed up the set up and design process so you can quickly launch your store.

4. Zigcy Lite

Jewlery demo of free WordPress ecommerce theme Zigcy Lite

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Offering a deep integration with WooCommerce, Zigcy Lite is one of the best WooCommerce themes. Like the ecommerce themes above, Zigcy Lite provides six demo sites for different niches, including furniture and electronics, and a one-click demo importer. It also provides two WooCommerce archive pages and all of WooCommerce's native settings so you can create any kind of online shop. 

5. Hestia

The free Hestia theme demo includes ecommerce shop sectionAs one of the best mobile-friendly WordPress themes, Hestia is an excellent option for ecommerce sites that expect a lot of mobile traffic. Designed to enable you to set up an online store in minutes, Hestia offers a deep integration with WooCommerce and user-focused one-page design with a Shop section. To customize your online store, you can use the WordPress Customizer or a popular page builder like Elementor. 

6. Tyche

Free WordPress ecommerce theme Tyche offers a minimalist deisgn with bold colors

Tyche is a free ecommerce theme by Colorlib. With Tyche, you can display your products in sliders and grids to maximize the space on your website. You can add a blog to your online store and display your most recent posts on your homepage. You can also customize your store's appearance using the WordPress Customizer.

7. Rife Free

Woor WooCommerce demo of the free WordPress theme Rife Free

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Rife Free is a multipurpose theme that can be used to create an ecommerce site that attracts and delights your visitors. Its demo WooR includes animation effects, a parallax section, and grid-based section for displaying your products or services in the most engaging way possible. Using the built-in WordPress Customizer, you'll find over 450 options for customizing your store. 

8. Woostify

Shoebox demo of free WordPress ecommerce theme Woostify

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Woostify is a free WooCommerce theme that’s designed to improve your ecommerce site’s conversion rate. Coded according to WordPress standards and only using vanilla JavaScript instead of heavy frameworks like jQuery, Woostify is optimized to load quickly by using as little resources as possible. 

To create your shop, you can choose from four product page layouts, three listing layouts, and two checkout pages. You can add videos to your product galleries and include swatches on product pages thanks to Woostify’s advanced functionality, and change the appearance of your site with the WordPress Customizer.

9. EightStore Lite

Eightstore Lite demo of WordPress ecommerce site

EightStore Lite is a feature-rich WooCommerce theme designed to help you build an online store quickly and easily. In addition to providing a highly customizable homepage demo, this free theme offers advanced features, including a product slider, wishlist, featured product list, and promo ticker.

You can also embed a youtube video in a popup banner on your homepage, and choose between multiple layouts for displaying different categories on your homepage. You can add blogs, testimonials, multiple sidebars, and more to your store as well.

10. Storefront

Free WordPress ecommerce theme Storefront demo features video background and categories

Storefront is the official theme designed for WooCommerce sites and has been downloaded over five million times. Storefront offers a responsive layout, nestable grid system, built-in SEO, and limited selection of core features so you can set up a store fast. 

This theme is so flexible that it offers three ways to customize your store’s appearance: you can use the built-in WordPress customizer, a page builder like Elementor, or create a child theme.

Premium WordPress Ecommerce Themes

A premium WordPress ecommerce theme will provide more flexibility and functionality than a free one. In addition to providing more features and templates out of the box, it will offer plenty of customization options and third-party app integrations to enhance your ecommerce site. Below are some of the most feature-rich and powerful ecommerce themes.

11.  Woodmart

Online coffee shop demo of the WordPress ecommerce theme Woodmart

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Woodmart is a fully customizable and high-performing WooCommerce theme. It comes with over 60 demos for a wide range of business niches, from furniture to electronics to fashion. There's a visual drag-and-drop header layout builder, built-in mega menu, off-canvas hidden sidebar, and variable product pages with color swatches and images. 

To optimize your ecommerce website's performance, Woodmart splits all CSS and JavaScript files into parts and loads only the required files. It also delivers separate pages without heavy elements to mobile devices. And everything from Woodmart's full-screen search to pagination, links, and widgets are powered by AJAX for the best and fastest shopping experience.

12. Amaryllis

Amaryllis ecommere theme demo shows hero images with CTA buttons to shop women or shop menAmaryllis is designed to help you transform your retail business into a beautiful and functional online shop.

Built on the Ignition framework, Amaryllis is fully responsive and optimized for mobile, and offers a lot of rich functionality. You can create your own color scheme, select a Google Font for your website typography directly in your dashboard, and make a sticky menu by simply checking a box in your dashboard. It also provides global sections, which you can design once and use multiple times.

13. Biagiotti

The all-encompassing layout of the WordPress ecommerce theme Biagiotti

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Biagiotti is an ecommerce theme specifically designed for beauty and cosmetic shops. It comes with six homepage demos and predesigned portfolio and blog pages. It also comes with dozens of widgets for adding a dropdown shop cart, a blog list and slider, and Twitter and Instagram social icons, and shortcodes for adding product carousels, image galleries, and pricing tables. 

14. WooCart

best WordPress ecommerce theme WooCartWooCart is the ultimate theme for ecommerce. Designed using a combination of user research, psychology, and behavioral science, this theme is optimized to lower your bounce rate and boost your conversions and sales.

WooCart comes with a drag-and-drop homepage and unlimited colors, backgrounds, and sidebars for building out your site. Once you have that building blocks in place, you can add design features like AJAX filters, carousel-based categories, parallax sections, and an animated mobile menu to engage and delight your customers. 

15. Flevr

best WordPress ecommerce theme Flevr features hero image sliderFlevr is a minimalist WooCommerce theme with seven supported content types, including portfolios, slideshows, services, features, teams, partners, and testimonials. On the homepage, you can drag and drop these sections and add custom widgets, including social networking icons and a newsletter opt-in form. 

16. FireUp

best WordPress ecommerce theme FireUp

FireUp is a WooCommerce theme with a clean and responsive design. This theme comes with a widgetized homepage so you can easily rearrange the existing modules, including the LayerSlider-powered slideshow. LayerSlider — included free with the theme — makes it easy to showcase your products with a variety of slide transitions, sizes, and styles.

FireUp also comes with multiple page templates including an archives, full-width, blog, and grid template. You can customize any of these templates with a custom logo, navigation menu, and widgets. 

17. Uncode

WordPress ecommerce theme demo of Uncode

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Uncode is another highly-rated ecommerce theme that for WordPress. It's packed with features that enable you to create an advanced online shop quickly, like a built-in front-end editor, over 70 complete demos, and hundreds of wireframe layouts. These wireframe layouts enable you to add pre-built sections, like footers, call to actions, counters, pricing tables, forms, and more, to pages to speed up the development and design process of your ecommerce site.

18. Jevelin

Minimalist furniture shop demo of Jevelin theme

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If you want easy editing options, unique demos, custom widgets, and more, Jevelin is the ecommerce theme for you.

Offering a library of website demos, Jevelin lets you install demos in one click and customize them with the built-in Unyson drag-and-drop page builder. You can add testimonial carousels, video backgrounds, maps, social media icons, and over 40 animation effects, among other design elements, to these pages to create an interactive online shopping experience for your visitors.

19. StorePro

best WordPress ecommerce theme StorePro demo

StorePro is a fully-featured WooCommerce theme. It comes with a responsive design, drag-and-drop homepage, and custom widgets for building a traditional ecommerce store. You can add interactive sliders, social networking buttons, and a blog to enhance your site. 

20. Essence Pro

Ecommerce shop page of Essence Pro theme package

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Designed for the health, wellness, and lifestyle niches, Essence Pro is a beautiful, clutter-free theme for blogs, business sites, and online shops in particular. It’s been pre-styled for WooCommerce so you can easily set up your shop and start generating revenue.

Built on the Genesis Framework, Essence Pro is a fully customizable, SEO-friendly, and secure option for your ecommerce site. You can customize the theme’s design with the Gutenberg editor and WordPress Customizer. You can also enable Accelerated Mobile Page (AMP) compatibility and accessibility enhancements to provide the best experience to every visitor in a few clicks.

21. Goya

Fashion store demo of the WordPress ecommerce theme Goya

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Goya is a minimalist ecommerce theme with all the features you need to build an online store quickly and easily. It offers 10 pre-designed ecommerce demo sites and powerful shopping tools, including a mini cart, wishlist, and filter options that can be placed at the top of the page, in a side bar, or as a slide-out menu. 

In addition to the 10 demos, Goya comes with an About, Contact, Careers, FAQs, and Store Locator pages as well as product, checkout, and blog pages. You can customize any of these pages with the bundled  WPBakery Page Builder plugin. 

WordPress Ecommerce Themes for Small Businesses

According to a survey by Visual Objects, nearly one-third (29%) of small businesses planned to start using a website in 2020. If you’re like these small businesses, then you’ll need a theme to help you create an engaging and effective website. The theme should meet some (or all) of the following criteria: 

  • Use easy-to-read fonts
  • Be optimized for fast loading
  • Offer a selection of pre-designed templates
  • Display clear call-to-actions 
  • Include contact information or a contact form
  • Offer an intuitive navigation system

Below are some of the best ecommerce themes for small businesses that check off the items above. 

22. Porto

WooCommerce theme Porto demo

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Porto is a highly customizable, easy-to-use, and fully responsive theme for WordPress. It's also optimized for speed so your shop loads fast on any device.  

Offering over 35 ecommerce specific demos for medical shops, grocery stores, bookstores, bike shops, and many more, this theme is suitable for any type of ecommerce site. What sets Porto apart from other ecommerce themes is that you can mix and match sections from different demos to create the exact site you want.

23. Ciyashop

Honey shop demo of best WordPress ecommerce theme CiyaShop

Ciyashop is ideal for any small business. It has over 90 predesigned demo sites for all types of businesses, from honey shops to fashion stores.

It also comes with ecommerce features out-of-the-box, including an option to authenticate product pages with embedded videos, size guides, and zoom, a product request form, and a product quick view option.

24. The Gem

Metro Shop demo of the best WordPress ecommerce theme TheGem

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The Gem is another high-performing WordPress theme that can be used for any ecommerce niche. In addition to being responsive and fast-loading, The Gem provides over 400 demo sites (including 14 ecommerce-specific ones), over 150 amazing page designs, and over 250 styling elements. That means you can create a truly unique site for your unique small business. 

25. Raboda

best WordPress ecommerce theme Raboda demo

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Raboda is a responsive theme that is best suited for creating a fashion or electronics shop. The theme includes multiple homepage layouts and customization options. It also comes loaded with ecommerce features like a product quick view options, Ajax shopping cart, wishlist, compare product function, and zoom. 

Best Responsive Ecommerce Themes

In 2017, mobile retail commerce sales made up 34.5% of retail ecommerce sales in the United States. In 2021, that percentage is expected to increase to 53.9%.

With mobile expected to make up the majority of ecommerce sales this year, it’s never been more important to have a responsive website. If you don’t, then you risk losing mobile traffic and sales.

Creating a responsive ecommerce site on WordPress is easy thanks to responsive themes. While most themes on this list are responsive, the themes below are responsive, optimized for speed, and have a reputation of high performance.

26.  Flatsome

responsive ecommerce theme Flatsome

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In addition to having a responsive design, Flatsome is optimized for speed thanks to its clean and lightweight codebase. It also comes with a built-in responsive page builder, called the Live Page Builder, so you can easily create and add elements like sliders and grids to your online store that will look good on any device.

Flatsome also includes over 15 pre-made Shop pages, which you can import in one click. You can even mix and match sections and elements of different demos — like headers, pages, colors and fonts — using the Theme Option Panel.

27. eMaxStore

best WordPress ecomerce theme Emax StoreeMaxStore is a top-rated ecommerce theme with advanced functionality and features, including a parallax slider, stepwise checkout process, product slider widget, related products carousel, and fixed floating navigation.  

What's unqiue about eMaxStore is that it has a fluid design — not a responsive design. The difference is that a responsive website uses breakpoints to rearrange or eliminate elements on a page, while a fluid website resizes them. While a responsive website might appear quite different on a desktop versus a tablet or a smartphone, a fluid website will look consistent across devices. Fluid design isn’t an ideal solution for every ecommerce site — but it will benefit sites that are relatively light on text, media, and interactive features.

28. Puca

Fashion homepage demo of responsive ecommerce theme Puca

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Puca is an ecommerce theme that offers over 50 pre-designed homepages and advanced ecommerce features, like product quick view, product sale countdown, product wishlists, smart filters, customer reviews, and more.

What sets Puca apart from other ecommerce themes is that it was developed mobile-first. Meaning, the code was optimized for mobile devices (i.e. the smallest screen size) first and then scaled up to display on larger screens. As such, Puca offers layouts that have been specifically optimized for mobile, a smart and flexible mobile menu, and an "Add to Cart" mobile popup that shows the variations of a product in a popup on the same page. That means, mobile customers can add the exact product they want to their cart without leaving the page or opening a new tab.

Simple WordPress Ecommerce Themes

A simple WordPress ecommerce theme will offer a minimalist design that emphasizes simplicity, balance, alignment, and contrast. In web design, this translates into lots of white space, large images, and little text. Beyond aesthetics, the goal of minimalist web design is to only offer the features and content a user needs to accomplish a specific task, like making a purchase. 

Below are the best options for a simple WordPress ecommerce theme.

29. Block Shop

Block Shop is a WordPress ecommerce theme with a simple and minimalist design

Block Shop is a minimalist WooCommerce theme that’s designed to only offer the features and customization options you need. You get four archive page layouts, nine product page layouts, nine blog layouts, and five landing page layouts for building out your shop.

To customize the look and feel of your shop, you can upload a custom logo, adjust font sizes, set different color schemes, and select a pagination style (classic pagination, infinite loading, or a “Load More” button) — all without installing a plugin or coding.

30. Product

Product WooCommerce WordPress Theme demoWith a clean, grid-based design, Product is a minimalist theme that is suitable for any ecommerce shop. In addition to featuring products on the homepage and Shop page, you can display social media icons in the header, recent posts in the sidebar, and paragraphs of text in the footer.

The theme has a mobile-friendly design so visitors can easily browse your products whether they're on a smartphone or desktop.

31. Shopkeeper

best WordPress ecommerce theme Shopkeeper demo with video background

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With more than 31,000 online stores powered by ShopKeeper, this easy-to-use theme is one of the most popular themes for WooCommerce.

It's much richer in functionality than the two themes, above but is designed to be as beginner-friendly as possible. You can choose from dozens of pre-designed templates and customize them with the built-in WPBakery page builder, dragging and dropping elements like "Add to Cart" buttons, FAQs, and banners on the page. 

Selecting Your WordPress Ecommerce Theme

Before selecting a WordPress ecommerce theme for your business, you have to prioritize your needs and goals. If you're just starting your online store and need to keep costs low, you may need a free theme. If you can afford a premium theme, then you may want one with a fully responsive design or a very simple design. By carefully considering and selecting an ecommerce theme, you'll establish a solid foundation for your online store. 

Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

 Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

Originally published Apr 23, 2021 7:00:00 AM, updated April 23 2021

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WordPress Themes