We’d argue that reworking your website to make it more engaging is so essential to your business’s success that putting a price tag on it is impossible. But, if you’re wondering, “What does it cost to redesign a website?”, we’re here to help.
In this post, we’ll walk you through the average cost of website redesign. We’ll also share what influences the price, the options for tackling your site’s reinvention, and discuss some of the top reasons businesses opt to switch things up.
- What does it cost to redesign a website?
- Has the cost of website redesign increased?
- Options for Completing Your Website Redesign
- Get the Website of Your Dreams Today
What does it cost to redesign a website?
It’s impossible to put an exact number on the average cost of website redesign because it varies tremendously. Various factors impact the price, including:
- Your method of redesign (DIY, hiring an agency, working with a freelancer)
- How complex your website is
- Any custom features you’re asking for
A do-it-yourself website redesign typically ranges between $100 to $3,000 but could cost more. If you work with an agency, you may pay between $15,000-30,000+. And for large, complicated websites, the price tag will be even higher — usually from $40,000 to $75,000. However, paying more than that for large, complex sites is not uncommon.
Think of reworking your website as an investment. A 2021 survey by Top Design Firms confirmed what we already know to be true: 50% of consumers consider web design crucial to the business’s overall brand. Even worse, 42% of people surveyed revealed that they would leave a site due to poor functionality. If your company has a slow, dated, or unresponsive website, what you’re telling visitors is that your business may be lacking in other ways, too.
Luckily, budgeting for and implementing a website redesign can alter that perception — and reduce your bounce rate.
Has the cost of website redesign increased?
Short answer: Yes, and here’s why. Businesses are beginning to acknowledge their site's critical role in their overall inbound marketing strategy. This is excellent news, but it also means more demand for website redesigns. So it’s a case of good old supply and demand: The more in-demand something is, the higher the price.
That’s not the only reason the average cost of website redesign has increased, however. Today’s sites are more complex and advanced than their predecessors. That’s not even to mention the rise of mobile. In the second quarter of 2022, 59% of global website traffic is attributed to mobile devices, excluding tablets. Now, businesses don’t only have to provide a visually stunning desktop site — they must translate it to mobile, too. Consumer statistics back this up: 74% of users are more likely to return to your site if it is mobile-friendly.
Furthermore, providing a website that just looks good isn’t cutting it. Today’s consumers expect speed, accessibility, and a great user experience. Then, there’s also the consideration of on-page search engine optimization best practices that you should build into your website redesign.
That’s a lot to consider. And that is why website redesign costs have skyrocketed.
Options for Completing Your Website Redesign
We have some good news if you have sticker shock: You’re in control of how much (or how little) your company invests in your site. There are several options for completing your redesign. We’ll go in the order of most costly to least.
Work with an Agency
If you have no website design experience, and neither does anyone in your organization, you’ll have to seek help externally. That means your options are working with an agency or freelancers (more on that later).
Working with an agency is the most costly option, but it’s also the most streamlined. You’ll have access to an experienced team that has successfully produced other attractive, successful websites. (You can even find a site with outstanding design and reach out to the owner to inquire who brought theirs to life. Or, you can take a look at a website like Awwwards, which showcases sites and lists the agencies that made them.) Plus, you won’t have to lift a finger, and you can rest assured that the team you’re hiring already knows how to work in tandem.
Working with an agency is also an appealing option if you have a large website or one that’s complex. Website design agencies can also help you create any custom features you’d like your site to have.
While the initial cost of an agency redesign is jarring, consider what you’re getting. Adept designers are working on your site, bolstering conversion rate, focusing on content, and considering user experience. If you’re committed to harnessing a website for your inbound marketing efforts, working with an agency is one of the best ways.
Agencies are also well-versed in how to create a seamless user journey. Because the team will work together on different facets of your site design, you’ll receive a cohesive finished product, which may not occur if you work with several freelancers. That brings us to our next point: You may decide to hire freelancers to make your site come to life.
Work with Freelancers
Some pros and cons are associated with hiring freelancers to complete a site refresh. For one, freelancers typically only have one specialization, so their work is likely superb.
Additionally, working with contractors could be a less costly option — they price their hourly rate based on their experience level. So if you’re trying to keep costs down, you can work with freelancers whose rate fits your target budget, but remember that their expertise may be limited.
However, freelancers juggle many projects, so seeing the finished product takes longer. And because you’ll likely hire several freelancers to complete the project, the result may not be as cohesive as it would be if one team created it.
Keep in mind that there’s also an extensive range of how much hiring freelancers costs. For a simpler site, your price may range from $2,000 to $5,000. But for a complicated project, that cost could be higher ($10,000 to $20,000 — or more).
In most cases, freelancers can also build the custom features you’d like your site to include, but remember that comes at a price.
Do It Yourself
That brings us to our final and most cost-effective option: doing it yourself. Be warned: if you have no previous website design experience, this could be an uphill battle, especially if you want to customize your site.
If you want to create custom features, you’ll have to have coding knowledge. Alternatively, if you’re doing it yourself and don’t have that experience, you could work with a freelancer on making the one custom feature to keep costs down.
If a DIY website redesign is what you’re proceeding with, you may consider using a template. While these won’t give you a completely customized site, they are significantly more straightforward and will save you the headache of starting from scratch.
Get the Website of Your Dreams Today
Investing in your website redesign shows consumers that their user experience is crucial to you, which is invaluable. Now that you’ve decided you want to move forward with website redesign, it’s time to allocate funds and choose if you’re going to work with an agency, freelancers, or do it yourself.