If you’re launching a fashion blog or website with WordPress, you need a WordPress theme that’s capable of keeping up with your unique style. Thankfully, you’re spoiled for choice when it comes to free or paid WordPress fashion themes to create a fashion blog (and/or a magazine, store, lookbook, and more).
To help you streamline your search, we’ve curated our picks for the 21 best WordPress themes for any fashion blog, including free and paid options.
21+ Best WordPress Fashion Themes in 2022
Silk is a fashion blog WordPress theme from Pixelgrade, the theme shop behind a number of beautiful WordPress themes.
Beyond its stylish design, Silk comes packed with all of the features that fashion bloggers need, including built-in social tools for embedding an Instagram feed and sharing content on social media.
You can also easily customize the design to meet your needs, with helpful features such as preselected color palettes for you to choose from.
What we like: This theme offers a very polished and eye-catching design, with a keen focus on even the small details. Plus, the featured posts slider and mega menu make it easy for visitors to discover all of your content.
Hotai is a fashion ecommerce theme from Themes Kingdom. You can use this theme for a fashion blog, a store, or both! It offers full WooCommerce support, along with a clean fashion-focused design.
Hotai is a great option if you’re looking to sell anything related to fashion, such as clothing, jewelry, accessories, and sunglasses. It also offers advanced features such as a slide-out cart, built-in newsletter subscribe widget, and more.
What we like: This theme offers built-in lookbook support, which is important for fashion brands looking to showcase their creations.
Astra is one of the most popular WordPress themes in existence thanks to its lightweight design, customizability, and a huge library of 200+ importable starter designs.
While Astra itself is a multipurpose theme, there are several fashion-focused starter sites that you can import. Most fashion bloggers will want to start with the Fashion Lifestyle Blog starter site (pictured above). You can even explore non-fashion designs that you could easily adapt to a fashion blog.
What we like: Astra’s lightweight design helps your WordPress site load fast. This theme also works well with page builder plugins for drag-and-drop building.
Price: You can use a free version of this theme, with pro versions starting from $59.
4. Bricksy Pro
Bricksy Pro is a premium fashion theme from Anariel design that comes with four different starter sites for fashion, weddings, food, and travel sites.
The starter designs are all versatile, though, so you could easily adapt all of them to the fashion niche.
One of the most unique things about Bricksy Pro is that it’s built for the new WordPress editor (Gutenberg) and offers full-site editing. This means that you can fully customize everything about your site using the new WordPress editor, including the header and footer.
What we like: With Bricksy, you can choose a dedicated fashion starter site with three other templates for related niches.
Price: A pro plan starts at $59. There’s also a basic free version.
Adaline is a WordPress magazine theme that’s specifically built for fashion blogs and magazines. It has a bold grid-based featured blog post list that puts the focus on your fashion imagery, along with other useful features such as infinite scroll and featured content.
What we like: Adeline offers a unique slide-out vertical menu that creates an engaging experience for readers. And you don’t have to worry about any of the theme’s features expiring. The developer offers lifetime theme updates at no extra cost.
Price: Adeline costs $100 with lifetime updates.
If you write about style, Blossom Fashion is the WordPress theme for you. The homepage includes a bold full-width slider to showcase featured content, while the blog design also gives you plenty of opportunities to showcase your images.
Bonus, Blossom Fashion offers a free option. There’s also a Pro version that adds more features if you want them.
What we like: Because Instagram is such an important tool for fashion sites, Blossom Fashion also includes built-in Instagram tools to easily embed your Instagram content. Now, you can easily promote your account.
Goodz offers a great design for those building a fashion store with WooCommerce. You can use this theme to sell clothing, accessories, sunglasses, and so on.
The homepage features a bold hero section slider of your featured products. Then, the individual product pages include plenty of white space to put the focus on your product images. It also includes other useful features such as wish-list support, a built-in newsletter subscribe widget, and more.
What we like: Goodz’s Excellent responsive design creates a great shopping experience for all visitors, no matter what devices they’re using. Now both your blog posts and shop look stunning for on-the-go visitors.
Pepper+ is a flexible layout from Artisan Themes that offers a great option for any type of creative or lifestyle niche, including fashion blogs. In total, Pepper+ offers 13+ importable starter sites, including a number of options that work well for fashion sites. Above, you can see an example of the Lifestyle starter site, but the other starter sites are also worth exploring.
In addition to the starter sites, Pepper+ also uses a modular design so that you can easily customize all of the layouts according to your preferences. You’ll find tons of different modules including CTAs, email widgets, testimonials, and more.
What we like: With Pepper+, you’ll receive access to the Artisan Plugins Suite for further customization. Not sure how to best build your site? You’ll also have access to the Artisan Themes Training Webinar, along with detailed text and video tutorials.
MagPlus is a versatile WordPress magazine theme that comes with 40+ starter sites, including a dedicated fashion site (pictured above). Beyond its fashion-focused looks, MagPlus also offers other useful features such as integrated display ad spots, a custom template builder, mega menu support, and more.
What we like: This magazine layout works great if you publish a lot of content. Every blog post you write will have a chance to shine on your home page.
Price: MagPlus costs $59 with lifetime updates.
OceanWP is a multipurpose WordPress theme that comes with hundreds of importable starter sites, including 28+ designs specifically focused on the fashion space. Most of these designs are for fashion ecommerce stores, but you can find fashion blog starter sites as well.
No matter which starter site you choose, you can access detailed customization options in the real-time WordPress Customizer to make the design your own.
What we like: OceanWP has an official Instagram tool to display an Instagram feed on your site without needing a third-party plugin.
Price: OceanWP offers a free version, with pro versions available from $54.
11. The Issue
The Issue is a stylish WordPress magazine theme that comes with 19+ importable starter sites, almost all of which work great for fashion blogs. Beyond these starter sites, the Issue also gives you heaps of options for further customization, such as 50+ post layout elements, 9+ article layouts, 10+ header styles, and more.
This theme also comes with features that are specifically useful for fashion sites, such as built-in support for sponsored posts and display ad integrations.
What we like: This theme’s “Shop the post” feature lets you link to the items from your post, either on other fashion stores or your own fashion store.
Price: The Issue costs $69 with lifetime updates.
Divi’s standout feature is that it comes bundled with the visual, drag-and-drop Divi Builder. With this tool, you can fully customize your entire design to get the perfect look — all without needing any technical knowledge.
Of course, you might not want to design everything from scratch. To help with that, Divi comes with hundreds of full website layout packs that collectively include over two thousand individual page templates.
These layout packs include some dedicated fashion designs (the High Fashion layout pack is a great place to start), as well as plenty of other designs that you can easily adapt to the fashion space. You can learn more in our full Divi theme review.
What we like: Divi is a multipurpose WordPress theme that you can use for any type of site, including fashion blogs and ecommerce stores. Plus, the huge community of Divi users makes it easy to find help and learning resources.
Applique is a premium WordPress fashion theme that’s available via the popular ThemeForest marketplace.
This theme comes with a number of premade fashion starter sites, along with starter sites for other niches like travel and makeup. Applique makes a great option for fashion blogs, lookbooks, general lifestyle blogs, and more.
What we like: If you’re looking for design options but have limited coding skills, this is the theme for you. Applique comes with 14+ premade starter sites, most of which are specifically focused on the fashion space.
Price: $49 with lifetime updates.
Allure is a premium fashion blog theme from Elated Themes. It offers a number of different homepage looks, including both magazine layouts and more traditional blog designs.
You also get multiple header options, built-in blog sliders, and other tools to help you showcase your fashion content.
What we like: Allure emphasizes images, with large featured images on the homepage. These visual options are fantastic for editorial photo shoots.
Price: $85 with lifetime updates.
With a fully functional free version, Olsen is one of the best free WordPress fashion themes, which makes it great if you’re working on a tight budget. If you want more functionality, you also always have the option to upgrade to Olsen Pro without losing any of your design.
In both the free and Pro version, Olsen offers a clean, minimal design that lets you showcase your fashion photography and imagery, along with an Instagram integration and email opt-in support.
If you go Pro, you’ll get access to special lookbook templates, an author box, and other useful features.
What we like: Both the free and Pro versions offer integrations for Instagram, Mailchimp, and MailPoet. If you’re on a budget, you’re not missing out on these key features.
Price: Pro version from $49 with free versions available.
Marilyn is a premium WordPress fashion blog theme from Bluchic, a theme developer that specializes in designs for the fashion and lifestyle space. It offers a classic look, with plenty of white space to put the focus on your fashion photography.
What we like: Marilyn offers easy customization via the real-time WordPress Customizer, along with convenient built-in features such as a newsletter sign-up form and GDPR cookie consent.
Avada is another multipurpose WordPress theme that includes its own built-in visual, drag-and-drop design tool. This theme can work for any type of site, including fashion blogs, portfolios, and ecommerce stores.
With the visual builder, you can customize every single element on your site without needing any special technical knowledge. Overall, it’s a great option if you want the power to build your own custom website without any code.
What we like: If you don’t want to build from scratch, Avada also offers 88+ importable starter websites, including a dedicated fashion website design. This theme also has a long track record of success — with over 838,000 sales at ThemeForest with a 4.78-star rating on over 25,000 reviews.
Price: $69 with lifetime updates.
Foxiz is an eye-catching WordPress news magazine theme that includes several dedicated fashion designs that work well for fashion publications.
Because of its magazine looks, Foxiz works especially well if you publish multiple posts per day. However, you can also use the theme for a personal fashion blog.
Beyond its stylish looks, Foxiz includes several useful built-in features such as user bookmarks, personalized content recommendations, built-in display ad spots, sponsored post markers, and more.
What we like: Unique built-in features such as a content recommendation tool that shows personalized recommendations to readers. This helps your site cater to a wide range of readers.
Price: $59 with lifetime updates.
Sitka is a modern blog WordPress theme with 8+ importable starter sites, all of which can work great for fashion and lifestyle blogs. If you want to further customize the starter sites, you get tons of built-in options including five unique post layouts, eight blog layouts, three unique headers, and lots of other options.
All of the Sitka starter sites also offer full WooCommerce support, which is great if you want to start a fashion store to accompany your site.
What we like: All of Sitka’s designs include lots of space to showcase fashion imagery, such as the full-width hero section on the main design (pictured above). If you have high-quality pictures to show off, this is the site for you.
Price: $59 with lifetime updates.
Look is a minimal blog and magazine theme that’s specifically built for the fashion and beauty space. It offers multiple importable demos for both magazines and blogs, all of which have clean designs and spots to showcase your images.
While the importable starter sites should get you up and running with a quality design, Look also includes its own drag-and-drop page builder for additional customization. There are some other nice additions, such as built-in support for infinite scroll.
What we like: Full WooCommerce support is available if you ever want to create a store for your blog.
Price: $69 with lifetime updates.
Pixwell is a modern magazine theme that offers 30+ premade demo sites for a range of niches, including multiple sites that work great for fashion publications. The screenshot above is of the Fashion Concept site.
It also comes packed with nice touches such as built-in support for infinite scrolling, post reactions, related content, and more.
What we like: Because of its magazine layouts, Pixwell makes a good option for high-volume publications, such as those publishing 5+ pieces of content per day. For a personal fashion blog, you might want a different theme. But if you’re writing about the fashion industry and events, it’s a great option.
Price: $59 with lifetime updates.
Create your WordPress fashion site today.
Whether you’re creating a fashion blog, magazine, or even ecommerce store, all of the WordPress fashion themes on this list can help you build an amazing website.
Pick your theme today — and you’ll be up and running with an amazing fashion website in no time.