COMMENTS
I've been wondering whether or not Google would start to seriously consider bounce rate. It seems to me that that data is more powerful than just generally monitoring traffic to a site. Great article HubSpot and research SEOmoz!
More emphasis on the bounce rate definitely makes sense..sounds like there's only one solution..better/more content!
The thing that makes me happiest about the direction in which search keeps heading is that the tricksters continue to lose ground while honest marketing and engagement efforts gain ground. Warm fuzzies all around.
Hey Bryn and Dan -
I've actually read the entire report (if you choose to do it, make sure you have a BIG cup of coffee before doing so!), and from what I can surmise, the bounce rate IS actually part of the algo.
The search engines, G in particular, are constantly striving to return the most relevant results, and a high bounce rate of certain sites indicates that the results are not relevant. That's important for the learning search engines to incorporate into the algo.
I would anticipate that this will be the case going forward as the engines get ever more sophisticated.
If/When you dive very deep into the data and review the prognostications of the SEO's surveyed, you'll see more about TF-IDF, topic modeling, etc. which suggests that the engines are focusing more and more on relevance (which they've always done, but ever more in the future).
So our best practices continue to ring true: create remarkable content that people want to 1) read, 2) share, and 3) link to!
My understanding is that Google has been using bounce rate data for years and it has been an important part of the algo for a long time. Why wouldn't be? It's such a clear indicator of whether your site is delivering the expected content to the user or not. This is another plus in the case for video marketing. Having some good vids on your page will tend to keep a visitor there longer than if they just scan through your text.
Nice to see that squatters with exact match domain names will have less power.
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Do you see bounce rate being a key factor on a general site to site basis, or keyword to keyword basis. I have one website with a keyword completely unrelated to one of my main sites generating a lot of traffic. I don't know why its ranked so well when I've done ZERO optimization for that keyword. As you can imagine, bounce rate on that keyword is pretty high.
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This was a very interesting read. I'm glad to see that bounce rate is going to be a factor, we have spent a lot of time on this statistic and are under 8% which is an amazing statistic.
I also like the topic of exact domain match. I am always looking to see what my competitors are doing, I check their back links, their site content etc. I have a couple of competitors that own my money keywords in their domains with dashes and they are all above the fold with less relevant links than mine. Last year I bought a premium domain with my money keywords "
optin email lists"and just finished putting up the site. There are only a coupe small bugs that we are wrapping up this weekend.
http://www.emaillist.net
Notice how there are no dashes in the domain name. I hope that this is true because I'm covering the requirement as per the article.
Great read, interested facts that I will catalog in my SEO journal and perfect more and more in measurable manageable pieces over time.
Jim Alamia
Route 72Systems
Interesting news regarding the domain name. I am glad that Bounce rate it is an important factor. This could be a good factor for
top ranking websites and I think that it was an important factor in the past too.
Sharing must be important for Google especially when they will soon release +1 feature. But why Twitter is more important than Facebook?
Hi everyone,
Bounce rate is definitely part of Google's algorithm already. They've been using it for a while. What the data and interviews are saying is that the influence of bounce rate is going to increase and become more important in the algorithm than in the past.
Great comments all around though, thank you!
Best,
Brian Whalley
Thanks for summarizing and extracting the main points. Seems like social media sharing is changing the SEO game daily.
I wonder how google sees the FB comments plug in and whether it's going to help in rankings.
Thanks again for a great summary!
Love to see that the exact match domain game is getting less attention in the algorithms. Appreciate the great heads-up on the shifting emphasis.
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I am seeing the reverse in the Takeaway with Twitter have the value the search engines feels it has. There are way too many Twitter accounts set up for less than
Social Reasons which would naturally get ranked higher due to them gathering thousands of Followers of other non-humans. Facebook on the other hand must be seeing they are going to have to get with it before their IPO and are starting to dump the dead accounts and pages set up to play the Number games. It would make sense since a more normal conversation and interaction can be held on Facebook more than Twitter that a person's Facebook page would be ranked far more than their Twitter account.
I believe in the importance of social media links on the website. This helps increase the fan base and makes your content share-able. Great post.
It's always good for someone like me who works on content to hear that it FINALLY counts heavily and officialy in analytics. Keep in mind the other new trend that we're all tracking-- telling a story with the content and attracting people to the site to USE the content. Very excellent article.
any search engine optimization factors we should be looking for with large websites or CMS type sites such as ning?
Thanks for sharing the great source. Will continue reading on SEOmoz.