We know that Google's marketing power stretches far beyond the search engine land. The recent release of Google+ makes us even more acutely aware of this reality. But let's take a step back and look at some of Google's other assets that have, over time, become marketers' best friends.
You can learn how to unlock the power of Google tools beyond search engine optimization with HubSpot's newest ebook . From Google Places to Google Reader, our free ebook walks you through 7 tools that will help you become a better marketer.
The inspiration for this ebook came from a more extensive blog post about Google's tools as well as a webinar on the same topic . In both formats, we saw that the demand to learn more about Google's marketing assets was strong. Here are some highlights from the ebook:
1. About Google AdWords
As part of the Google Display Network, Google partners with hundreds of websites, news pages, and blogs that can feature your ads. “And similar to how it works with Google Search, your keywords determine where your ads are shown on the Display Network,” Google’s Step-by-Step guide reads . When you create a specific ad, Google can match it to a website it relates to. For example, if you’re a bakery and your ad is about a cake, it will fit in well with the Dining and Wine section of The New York Times . This is called contextual targeting.
2. About Google Docs
Google Docs helps with brainstorming new content ideas and collaborating within the actual creation process. Maintaining these docs, you can eliminate unnecessary meeting time and be much more efficient.
3. About Google's Keyword Tool
In addition to suggesting keyword ideas, Google’s Keyword Tool will also tell you how competitive these phrases are. Generally, you don’t want to choose highly competitive keywords, but you want to focus on the ones you can realistically start ranking for.
4. About Google Alerts
Google Alerts enable you to easily monitor the web for desired keywords, sending you email messages when these terms are being used. For example, we use Google Alerts to monitor the word “HubSpot” along with “inbound marketing” and “internet marketing.” It’s one way to stay on top of news related to our industry and brand.
5. About Google News
Google News provides you with a great platform to find news relevant to your industry and generate content ideas from the results you see. Take advantage of a story’s timeliness and piggyback on its newsworthiness.
6. About Google Reader
In today’s attention economy, time is our scarcest resource. That’s why we value most the tools that save us time. Google Reader does exactly that—saves you time by allowing you to quickly filter through news stories, blog posts, videos, and other content relevant to your industry. Subscribe to websites, blogs, industry leaders, and get notifications on their updates.
7. About Google Places
Grab your Google Places listing as soon as possible. It’s a free way for you to get listed on the first page of Google and level the playing field. When creating the listing, optimize for the right keywords and feature images and videos relevant to your business.
Ready to take advantage of these tools in your day-to-day marketing activities? In our new ebook , you'll see that after we cover each tool in greater detail and offer next steps to make the knowledge you gain really actionable. Hope you enjoy the read and become a better marketer by using these helpful tools!