Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing, it's still very much alive and kicking. In fact, when it's executed effectively, email marketing can be a powerful tool in both your top-of-the funnel and middle-of-the-funnel marketing efforts to generate new leads and nurture existing ones.
So just how impactful is email marketing, and how has it grown over the years? Take a look at the following excellent email infographics to get a grasp on just how powerful email can be and how you can improve your email marketing effectiveness.
1. Email Campaign Delivery Checklist by Pure360
2. Strong Signals by the e-Dialog Centre for Digital Marketing Excellence
3. 2010 Email Statistics by Metia
4. The Best and Worst Time to Send Your Emails by Pure360
5. The History and Evolution of Email by Focus
6. Top Email Irritations by ccLoop
7. Evolution of Email by Microsoft
8. Email Usage by MarketTools
9. The History of Email by the International Center for Integrative Systems
10. The Science of Social Timing: Timing & Email Marketing by KISSmetrics
11. The History of Email by ReachMail
What other email marketing infographics have you come across? Did any of the data presented in these infographics surprise you?
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Simon 5:51 PM on September 06, 2011
Some sound advice
Thanks for the free eBook!
Yasmin Bendror 7:58 PM on September 06, 2011
Brilliant blog, thanks Pamela. Great, useful content. It must have take some time to do the research and put this together!
I would add one important point to the "Email Delivery Checklist" and that is make sure your email can be SHARED easily on all social media channels and forwarded easily. Sharing is the most important feature to increase your emailing subscription list! See my blog here on "Make Your Online Content Sharable! Best Plugins & Widgets (Free)" http://ymarketingmatters.com/make-your-online-content-sharable-best-plugins-widgets-free/
Yasmin
Rajesh Rangarajan 12:33 AM on September 07, 2011
Excellent Blog. The content's are really useful
LEE 3:52 AM on September 07, 2011
its awsome
herowei 7:16 AM on September 07, 2011
I agree with you
Best plug-and small tools and we also help!
The same as the laptop can use it?
Rolv Heggenhougen 4:38 PM on September 08, 2011
There's no doubt that email marketing works. In addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
The basic idea behind wrapmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. Wrapmail is available for free at www.wrapmail.com
ChadB 11:05 PM on September 08, 2011
Great info! Thanks for sharing this