Did you hear? You probably heard...just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Many of us have been poring over the juicy details that were revealed in the S-1 -- Facebook revealed revenue and profitability numbers, mind blowing usage metrics, and the even more astonishing take-home pay of some of their employees. Take a look at the S-1 for all the gory details; but we've also consolidated what we think are the most fascinating stats and data to come out of the document if you don't want to read the 150+ pages of it.
Facebook Usage
1.) As of December 2011, Facebook has 845 million monthly active users worldwide, and 483 million daily active users worldwide. Tweet This Stat
2.) Mobile accounts for half of Facebook's user base at approximately 425 million active monthly users. Tweet This Stat
3.) There were 100 billion friend connections on Facebook as of the end of 2011. Tweet This Stat
4.) In Q4 of 2011, there were 2.7 billion likes and comments per day on Facebook. Tweet This Stat
5.) 250 million photos are uploaded every day on Facebook. Tweet This Stat
6.) More than 100 quadrillion bytes of photos and video were shared on Facebook in the last quarter of 2011. Tweet This Stat
Global Penetration
7.) Facebook is available in more than 70 different languages. Tweet This Stat
8.) Facebook has a penetration rate of greater than 80% in countries such as Chile, Turkey, and Venezuela. Tweet This Stat
9.) Facebook has a 60% penetration rate in the United States and United Kingdom. Tweet This Stat
10.) In countries like Brazil, Germany, and India, penetration rates are estimated at 20-30%. Tweet This Stat
11.) Japan, Russia, and South Korea have Facebook penetration rates of less than 15%. Tweet This Stat
12.) Facebook is restricted in China, resulting in a 0% penetration rate. Tweet This Stat
The People of Facebook
13.) There were 3,200 employees at Facebook as of the end of 2011, a 50% increase over 2010. Tweet This Stat
14.) At $500,000 a year, Mark Zuckerberg makes three times more a year than Google's co-founders did when they filed for their IPO in 2004. Tweet This Stat
15.) Zuckerberg is trailed by COO Sheryl Sandberg and CFO David Ebersman, who both make $300,000 a year, the second highest salaries at Facebook. Tweet This Stat
16.) Sandberg may only have the second highest salary, but she is the highest paid employee, even over Zuckerberg. In 2011, she ended up taking home $30,873,579. Tweet This Stat
17.) Like Steve Jobs did as CEO of Apple, Zuckerberg plans to take a salary of $1 per year starting in 2013. Tweet This Stat
18.) Zuckerberg owns 28% of Facebook, which could translate to $28 billion in worth after the IPO. Tweet This Stat
Facebook's Financial Information
19.) Facebook has only been profitable for the last three years. But in 2011, they earned a profit of $1 billion, far more than Google and Zynga when they IPO'd. Tweet This Stat
20.) In 2011, Facebook reported $3.711 billion in revenue, 88% more than the $1.974 billion they reported in 2010. Tweet This Stat
21.) This revenue growth seems enormous, but the percentage of growth year over year is shrinking. They point out that annual revenue growth from 2009 to 2010 was 154%. Tweet This Stat
22.) 85% of Facebook's revenues come from advertising. Tweet This Stat
23.) Zynga, the gaming developer who brought you the much beloved and bemoaned Farmville, accounts for 12% of Facebook's revenue. It came from direct advertising they purchased, and processing fees related to purchase of virtual goods. Tweet This Stat
24.) Marketing and sales expenses increased $243 million in 2011, or 132% compared to 2010. The increase was primarily due to payroll and benefits expense increases because of their 46% increase in headcount. Tweet This Stat
25.) In 2011, diluted pro forma per share profits were 43 cents a share. Tweet This Stat
26.) Share-based compensation expense increased from $2 million in 2010 to $43 million in 2011. Tweet This Stat
27.) Facebook did not grant any stock options in 2011. Tweet This Stat
When Facebook IPOs, will you be buying shares in the company?
Image credit: Sean MacEntee
Inbound Marketing Blog Feed
Zach Attack 12:25 PM on February 02, 2012
Wow! This information IS startling. In fact, I was SO startled that I nearly fell out of my chair when my body jerked. In my life, I never would have expected this.
Obviously, I am being facetious, but please don't use a word like "startling" unless there is something truly surprising. At most, I would say these facts are “interesting”.
Also, please tell marketers at HubSpot to stop using “killer” as an adjective – it sounds juvenile. For that matter, so does the word “epic” unless you are referring to a work of literary art.
HubSpot does great work, but sometimes the eye-catching words you use are just silly.
mkb 12:36 PM on February 02, 2012
"Sandberg may only have the second highest salary, but she is the highest paid employee, even over Zuckerberg. In 2011, she ended up taking home $30,873,579"
Not exactly correct. Those awards don't start vesting until October 2013.
John Cashman 1:31 PM on February 02, 2012
I think I may have missed the boat on getting in even at the 4th floor. They would have to be bigger than Apple to get a 4x return. Doesn't seem likely.
Mark Zuckerberg 10:42 AM on February 03, 2012
Hahahahaha all the way to the bank!!!!
PHP Development Company 3:11 AM on February 06, 2012
For Internet marketing I think person should more careful. these tips related with Facebook is really very important. PHP Development Company
Musthafa Ullal 6:20 AM on February 06, 2012
Awesome stats provided here. Thanks for giving a sneak peak into Facebook.
Derek Thomas 12:19 PM on February 08, 2012
Wow, these are some incredible number. Thank you for sharing.
George L. 1:39 PM on February 14, 2012
Some pretty fascinating stats. In trying to analyze where Facebook is going in the future, I see them continuing to grow and justifying their valuation by expanding into more markets (they'll eventually make some freedom of speech compromises to snag a foothold in China) and they're going to compete in search, ecommerce, identity services, communications, and many other markets more seriously. So I think they're well on their way to eventually giving Google a serious run for their money in terms of online dominance. In a more and more social world, we're seeing pretty much every brand trying to get more social media traction because its impossible to thrive without this. If you just look at the sheer number of people logging into Facebook every day you'll start to understand why brands are flocking there. Facebook's success in particular seems pretty unparalleled. You've got big brands throwing up Super Bowl ads that try and promote their Facebook pages, you've got dozens and dozens of companies listed at FacebookFansReviews that do nothing other than promote Facebook pages, and the proof is in the pudding with Facebook's coming massive IPO. Facebook is continuously working on more and more features (music and games integration, Timeline, etc) that will keep people on Facebook for more time every day, so I think this trend is only going to escalate despite them already being past the point where you'd bet that their growth would slow down.