22 Facebook Stats to Know in 2023 [+HubSpot Data]

Download Now: Free 2024 Social Media Trends Report
Erica Santiago
Erica Santiago

Updated:

Published:

Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it's worth marketing your brand or organization on the social network.

A woman scrolls through facebook on her smartphone while wearing headphones. A person nearby holds up a tablet showing graphs and statistics

To help you decide if Facebook is still worth leveraging, we've compiled a list of statistics marketers should know in 2023.

Facebook Statistics

Facebook Statistics for Business

Facebook Video Statistics

Facebook Advertising Statistics

Facebook Demographic Statistics

Download Now: The 2024 State of Social Media Trends [Free Report]

Facebook Statistics

Here are some general Facebook statistics marketers should know.

Graph showing which platforms are most effective for establishing a community on social media.

Facebook Statistics for Business

If you‘re curious about incorporating Facebook into your business’s social media strategy, here are some statistics to keep in mind.

67% of social media marketers use Facebook.

Facebook Video Statistics

Video marketing is integral to many brands. If you're a video marketer, these Facebook statistics are important to remember. 

Pro-Tip: While most people watch Facebook videos with the sound off, that doesn't mean you should upload videos without sound. Instead, you should use or enable captions so the video is accessible both with and without sound.

50% of time on Facebook is spent watching videos.

Facebook Advertising Statistics

Considering using Facebook Ads to boost your brand's visibility? These stats paint a picture of Facebook's ad reach. 

Facebook Ads reach 62.2% of Americans ages 13 and up.

Facebook Demographic Statistics

Who uses Facebook? These demographic statistics might give you an idea. 

Share of Facebook uses in United States according to age.As you can tell from the above statistics, Facebook still has a huge global audience and sizeable reach.

With that in mind, you may find the platform is still worth leveraging, especially if you're marketing to a mostly millennial audience or you're leaning heavily into influencer or video marketing. 

New call-to-action

Related Articles

Explore the top trends in social media, along with opportunities, challenges, and new data to optimize social content.

    Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

    START FREE OR GET A DEMO