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Why Your Business Blog Shouldn't Be On BlogSpot.com

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Disclaimer:  As part of the offering of HubSpot (the company behind this blog), we have a business blogging engine as a piece of our offering.  But, this article is not about HubSpot.  For the record, I’m a big fan of WordPress as an alternative for the tech savvy folks out there.

A couple of weeks ago, we moved Dave Kurlan’s blog “Understanding The Sales Force” off of Google’s Blogger product and over to HubSpot.  Dave is an active blogger, runs a successful sales consulting practice here in the Boston area and is also the author of a book called “Baseline Selling”.    [Side note:  If you’re involved in sales or are running a company with a sales force, you should check out his blog].

In any case, in this process of moving Dave’s blog off of Google’s Blogger, I learned a lot.  I am now even further convinced that most businesses should not be using the “yourcompany.blogspot.com” alternative for hosting a blog on Google.

Top Reasons Why Your Business Shouldn’t Be On BlogSpot.com
 
  1. Google Doesn’t Need The Help:  Lets assume you have a company website (you do have a company website, don’t you?).  This website is probably on its own domain (example:  yourcompany.com)  By hosting your blog as a sub-domain on BlogSpot.com you’re basically depriving your primary website of any real search engine optimization.  Instead, if you’re using blogspot.com, you’re kind of benefiting Google instead.  Trust me, Google does not need your help to rank highly on its own search engine.  Even if you don’t switch blogging platforms, please do yourself a favor and get your own “real” domain now.  At least this way, if you decide to switch later, you won’t lose all the search engine optimization (SEO) that you’ve built up.  See the next bullet for more details.

  1. Domain Lock-In:  Savvy technical people will tell you that the right way to move a website or blog from one domain to another is via what is called a “301 permanent redirect”.  In lay person’s terms, what this means is that you setup a clean forwarding address from your old site to the new site.  By using this approach, you don’t lose any of the search engine love you’ve pulled together.  Guess what:  Google does not let you do a 301 redirect from your old site to anywhere else if you’re using blogspot.com as your domain.  Let me repeat this.  If you currently have a blog that is something like mybusiness.blogspot.com and you build a ton of inbound links to the site, Google does not let you redirect that SEO value to a new site (like your company website).  This is a Very Bad Thing.  Not enough for me to call Google evil, but enough for me to at least think it.

  1. Transferring Data Is Unreasonably Hard:  Dave Kurlan (the guy whose blog we moved off of Blogger) is a prolific writer.   He had over 130 articles authored on the Blogger platform.  Clearly, we wanted to move his data over using an automated process.  No problem, we thought, Google is nice enough to provide a programming interface to support this.  In fact, they have multiple such APIs (application programming interfaces).  As it turns out, neither of the versions of these interfaces that Google provides works completely.  One version doesn’t let you migrate comments (an important part of many blogs).  The other doesn’t let you move more than a few dozen articles – period.  Basically, Google has seemingly made it intentionally difficult to migrate off of their platform.  This is just annoying.  We ended up writing a fair amount of custom code and jumping through a few hoops to get all of the data migrated over (which we finally did).  But, this was much harder than it should have been, and we’re trained professionals (so please, don’t try this at home).  If you’re not a programmer, chances are you won’t be able to do this yourself.  It shouldn’t be that hard.

  1. Mediocre Feature-Set;  I just think Google’s blogging product (Blogger) is just not with the times when it comes to advanced functionality that is of value to today’s business bloggers.  It doesn’t support things like article tagging, comment subscriptions and easy integration into other sites like Technorati.  This is probably not such a bad thing for the millions of mainstream personal bloggers out there.  But, if you’re a business blogger, and hope to be a power-blogger someday, I’d suggest that some of these missing features are important.  Currently, I’m adding a new feature to HubSpot every week as my startup blog (http://OnStartups.com) becomes more and more popular.  OnStartups.com has over a reach of over 3,000 people a day and is now in the top 1% of blogs on the Internet – as ranked by Technorati. I’ve got a few more tricks up my sleeve that I think will push the state-of-the-art for business blogging.  You’ll see them at first at OnStartups.com, followed shortly by the blogs of our early clients.  


So, in summary, though Blogger is free – it’s not really free.  The value of your time is much more important.  If you’re looking to build a successful business blog that will help you find more clients and grow your business, you should find a professional blogging platform that is designed for your needs.  HubSpot has one such offering (it’s a piece of what we do).  But, if all you need is a blogging tool, we’d recommend WordPress.  If I didn’t have maniacal control over the HubSpot software, I’d likely be using the WordPress product for my personal blog.

If you’re on BlogSpot.com right now and need help getting off, drop us a line.  Even if you don’t pick HubSpot, we should be able to help a bit.

-Dharmesh Shah

Posted by Dharmesh Shah on Mon, Oct 16, 2006 @ 10:58 AM

COMMENTS

Awesome post! There's several discussions going on with this topic on several boards I participate in. It's nice to see some new opinions versus the same one's all the time.

posted on Monday, October 16, 2006 at 3:03 PM by Gayla


I feel these points are very much valid. As long as your blogs are only for Adsense, they do not matter, as Blogger would do anything for you to get the maximum out of Adsense. And that is the prime reason, they let you have infinite space on their servers too...

But for a business blogger, it is not just Blogspot, a subdomain on any of the free blogs might make him lose some value.

posted on Monday, October 16, 2006 at 6:29 PM by Anand - Internet Blogger


Useful post and valid point regarding business sites (including blogs). Looking forward to experiencing HubSpot!

posted on Tuesday, October 17, 2006 at 9:00 AM by Sheamus


Great post but, very depressing. Thanks for the food-for-thought.

posted on Wednesday, December 13, 2006 at 8:55 PM by George Yankowski


I really like your blog- have to check on it more often. If you are interested in <a href="http://www.livechatinc.com" title="Live Chat"><strong>Live Chat</strong></a> solutions for business search for LIVECHAT ContactCenter.

posted on Friday, December 22, 2006 at 3:55 PM by Live Chat


nice blog- have to check on it more often. If you are interested in <a href="http://www.livechatinc.com" title="Live Chat"><strong>Live Chat</strong></a> solutions for business search for LIVECHAT ContactCenter.

posted on Monday, January 01, 2007 at 2:52 PM by Live chat


I'm on blogger, and your "you can't leave and take your SEO" really worries me now.

posted on Tuesday, April 17, 2007 at 11:28 PM by Steve Dalton


This article is informative but is indeed depressing. I'm with Blogger and I plan to open my own blog in my own domain name after I'm done with my website class.

Thanks for the info.

http://pinay-ladies.blogspot.com

posted on Sunday, April 29, 2007 at 9:43 PM by Simple Filipina


As Simple Filipina said those facts above are very depressing for people like me and she who are trying to make some little bussines on the BlogSpot. I will also need to move somewhere else or start to use my own domain name. Thank you for that info and experiences.

posted on Thursday, June 07, 2007 at 10:36 AM by Roman Bosak


The article is really informative. I didnt know about this side of coin till I read this article. Infact I have speeded up my efforts to get a proper website for myself.

posted on Friday, July 27, 2007 at 5:20 PM by Hitesh Sharma


Thanks for the info. Hope I'll soon be able to get my own domain.

posted on Thursday, August 23, 2007 at 1:37 AM by Book Lover


I wholeheartedly agree. I'm still on blogspot but I'm in the process of obtaining a domain name and web host company. My goal is to use Wordpress as the blog platform. This will probably be messy because yesterday's repeated attempts to import my blog into Wordpress (just as a test) were disasterous.

Thanks for the article - it lends credence to my plans.

posted on Sunday, August 26, 2007 at 2:37 PM by ColorStruck


I'm a Realtor and can't afford anything more than free right now. But will probably make a change in the future. Good blog I'm getting the feed!

posted on Friday, September 14, 2007 at 3:15 PM by Scoot


Indeed interesting your post, and worrying also!! Afortunately, I have begun with my blog not too long ago, so I still have time to migrate with all my stuff to WordPress (I hope). Thank you for your advice.

posted on Friday, September 21, 2007 at 8:01 PM by Mia duLac


Thanks for the information. Didn't know about this before.

posted on Thursday, October 04, 2007 at 7:18 AM by Symbian


Thanks a lot. I didnt know about this. Anyway as this is free, I got to accept limitations. Karthik Bangalore, India.

posted on Monday, October 15, 2007 at 5:04 AM by Karthik


I wish I had know this when I started my blog two years ago, but now it ranks on page 1 and I can't stop using blogger.

posted on Friday, October 19, 2007 at 1:37 PM by Sam Chapman


Wait, what if you just buy out a .com domain name and have it redirect to your blogger? Postsecret, one of the largest websites on the web, does that.

posted on Tuesday, October 23, 2007 at 5:17 PM by Chungyen Chang


I actually want to migrate two blogs off of blogger. http://aspirenow.blogspot.com and http://arriive.blogspot.com. For the simple reason that you listed #2, 3, and to some extent, 4, above. In addition, I need to redirect my http://arriive.com to www.arriive.com (or vice-versa) and the same for AspireNow. I need low cost help to accomplish this: time-frame - by early Jan 08. thanks!

posted on Friday, November 23, 2007 at 6:27 AM by Scott Andrews


Actually, if you choose to point your Blogger blog to a subdomain on your site as described in Blogger Support (http://help.blogger.com/bin/answer.py?hl=en&answer=55373), you can ditch the .blogspot URL without loosing the value of your links (in other words, your traffic will still end up in the same place). Good point about no subscriptions to comments, but I still think Blogger is a very relevant tool. Although I am quickly falling in love with Wordpress, I find Blogger's WYSIWYG is much easier to use and prefer the admin interface of Blogger and its integration with all my other Google tools. Blogger is easy, and that's O.K.

posted on Tuesday, November 27, 2007 at 3:29 PM by KelaniNichole


I have three blogs hosted at Blogger. All of them use their own domains and not the *.blogspot.com url. Should I be worried?

posted on Tuesday, November 27, 2007 at 7:45 PM by Milo Felipe


I have one of my real estate blogs on Blogger and this IS a bit disturbing. It is not a main source of business as the others are, so I am less concerned, but unhappy nonetheless. Thanks for the info

posted on Wednesday, November 28, 2007 at 3:14 PM by Jeff Dowler


I think is better have your own host, but if you don´t want to pay a cool option, is go to setting and Custom Domain with your domain name to your blog.
maybe help, a little

posted on Wednesday, December 19, 2007 at 2:20 PM by Manuel Torres Laveaga


Is it realy true that having Blogspot.com is bad for my original website?

posted on Friday, January 04, 2008 at 8:05 AM by Mato


Thank for this kind information
www.techoblog.com

posted on Tuesday, January 08, 2008 at 4:02 AM by Nick


I am considering moving my blogs out of blogger.com because of this post... hmmmn.

posted on Sunday, January 20, 2008 at 5:25 AM by Jack


I have two blogs on blogspot (jbayselfcatering and boostyouroccupancyrate). I hear you but what I like is the rapid response compared with the sluggish experience when browsing blogs on wordpress.

posted on Saturday, February 02, 2008 at 11:47 PM by jeff


oh dear! i just started with blogger two months ago and now am getting worried if i stay too long with it. will buy my domain name anytime soon... question: what happens to my subscribers if i switch? Email to this noobie your responses pls! EMERGENCY SITUATION HERE!

posted on Thursday, February 07, 2008 at 8:33 PM by bariles


Bariles: You can minimize the lock-in risk of you get your own domain and point it to Blogger.
As for your RSS subscribers, you can use a service like FeedBurner (this way, if you move your blog in the future, you can keep the same RSS address). Of course, FeedBurner is owned by Google too. The best way to do this is to use a URL of the form rss.yourdomain.com (FeedBurner now gives you the ability to do this for free).

posted on Thursday, February 07, 2008 at 8:54 PM by


Interesting thread! Somewhere, it could even have been here, I was encouraged to start a blog - any blog - just to get into blogging because it was so important for SEO. The advice was to keep it simple in the beginning and not to worry about pretty pictures and fancy graphics. That is why I went for blogspot that is easy to set up for a beginner and free. Comments?

posted on Friday, February 08, 2008 at 12:15 AM by jeff


Great post. We will have to review out blogging strategy though....

posted on Wednesday, February 13, 2008 at 5:44 AM by Centro Mare Nostrum


Your analysis with regards to my site is very good and i really appreciate it.
I am entertaining the idea that blogger is really not a good one coz i could see other blogsites and it impresses me. Though i know this i am not prepared yet for other blog, but i am conscious of your concern. What is attractive to blogger is its Free..

posted on Monday, February 18, 2008 at 1:00 AM by rod' aflip


Important to consider: You won´t be able to tune your blog at Blogger or in a Wordpress MU environment with very useful SEO-related plugins. That will result in a very poor rating of your blog there. Don´t waste your time with that!

posted on Sunday, March 02, 2008 at 8:47 PM by schachblogger


I think we will have new strategy...

posted on Saturday, March 08, 2008 at 1:35 AM by danakom


@ jeff and all the others who use Blogger because it is free:
As mentioned above it will be really annoying,
a) ifyou can't move your SEO value to another site / domain and
b) if you can't change anything in the source code of your blog.
Although you might be a beginner at the moment. When you blog for a while, you'll get into this stuff and want to change something in the design (graphics, layout, ...). But of course, at the beginning you don't want to spend money for your blog.
What I recommend you:
Look for free webspace that supports PHP and MySQL. Sorry, I don't know any international freehosters, but in Germany you may have a look at kilu.de (will show just a small ad banner on your site) or bplaced.net (includes even no ads on your site!). Auf meiner Seite stevie-o.de finden sich auch einige deutsche Artikel über Kilu und bplaced, z.B. www.stevie-o.de/2008/02/23/kostenloser-webspace-mit-php/
Second step is download a blog software and upload it to your webspace. I can recommend wordpress.org, but there are alternatives like Serendipity (s9y) as well [some people say, using Wordpress is like surfing with IE ;-)]
After uploading you have to call a certain .php file (e.g. domain.com/wordpress/wp-admin/install.php or yourname.freehoster.com/wp-admin/install.php ...) and just must do what this site says to you.
That's all. Now you can start blogging, add plugins, personalize your blog, etc.
Later when you are more confident with blogging you can change anything in the blog (code, design, ...) you want. And if you want to move to another webspace (or domain), just upload all your blog stuff there and redirect from your old webspace to the new one (by using 301 redirect the search engines will replace your old blog URL with the new one in their index and therefore you almost won't loose any SEO value).
For Wordpress & co. you'll find a plenty of documents and instructions in the internet. But it's really almost as easy as I desribed above.
For example I use bplaced (free webspace without ads) using Wordpress and just pay 0,19 euros for my .de domain. I could also use stevieo,bplaced,net and pay nothing at all ;-)
I'll be glad to see you on my German site www.stevie-o.de if you're interested in this kind of stuff.

posted on Thursday, March 13, 2008 at 1:25 PM by Stevie


I am not a computer fundi, just want to benefit from blogging in a small way. Also, I don't want to start a war here.
danakom says "b) if you can't change anything in the source code of your blog....". You do have access to your source code in Blogger. I have seen it, but it looks like I don't want to see it. Admittedly, what you can customise will be limited.
On the point of using WordPress. I regularly go to two WordPress blogs and find they are very sluggish in response (because of bloat?) in comparison with Blogger.

posted on Friday, March 14, 2008 at 8:04 AM by jeff


I totally agree with u. Thanks for such a good suggestion.
____________________________
www.mobiletechzone.blogspot.com

posted on Tuesday, March 18, 2008 at 12:11 AM by mobiletechzone.blogspot.com


shohreh,rasht,coon,kos

posted on Saturday, March 29, 2008 at 9:22 AM by shohreh


this is such a great website u have, very informative and loved to keep coming back here ur new post, take care and good day!

posted on Thursday, April 03, 2008 at 6:25 PM by Gen


I dont know i should feel about this, as i have just started blogging on blogger and planned for a 301 later, but it cannot happen. Huh...

posted on Monday, April 14, 2008 at 8:18 AM by wwe superstars


Thank your for the information sharing with us.

posted on Wednesday, April 30, 2008 at 12:01 AM by cosmetics addict


Great, but I have not found where, how, what to install to use Hubspot's blogging tool...

posted on Tuesday, May 06, 2008 at 12:28 PM by steve


Good posting - I switched off of blogspot because of my inability to customize the look and feel of the comments section - which is another area where you are stuck.

posted on Tuesday, May 13, 2008 at 4:59 PM by Allan


Good posting - I switched off of blogspot because of my inability to customize the look and feel of the comments section - which is another area where you are stuck.

posted on Tuesday, May 13, 2008 at 5:00 PM by Allan


Actually that is not totally true...
I have a project called Svejo which is a social network and we have a blog. It runs blogspot but the domain name is blog.svejo.net so the ranking is very good when you manage the DNS and use blogspot service for your own reserved domain.
But anyway those things said above are very true!
Hope that helps people ;)
Cheers!

posted on Thursday, May 22, 2008 at 6:48 PM by Yavor Ivanov


Thanks .

posted on Monday, May 26, 2008 at 5:09 AM by Danial


I am a happy Hubspot customer and am considering using Hubspot's bloggging software for our corporate blog (or possibly Wordpress). I am, however, concerned about losing the blog if we ever leave Hubspot for whatever reason.

posted on Thursday, May 29, 2008 at 1:12 PM by Charles Bradford


Charles: Regardless of which platform you pick for your blog, our advice would be to ensure you have control of the domain of the blog.
This gives you the most flexibility long-term of transferring your SEO authority should you ever decide to switch.
So, running on Blogger is OK, just make sure you have your own domain (like blog.mycompany.com) instead of mycompany.blogspot.com.
Of course, we'd be thrilled if you wanted to use HubSpot for your blog (and it's part of the core product, so no additional fees).

posted on Thursday, May 29, 2008 at 1:18 PM by


At least one complaint about blogger is no longer valid.
1. You can make a blogger.com blog appear with your own domian name.
The "how to" is detailed here
http://help.blogger.com/bin/answer.py?hl=en&answer=55373
2. You CAN subscribe to blogger comments now.
In fact, you can do so since late 2007
http://buzz.blogger.com/2007/10/subscribe-to-comments-by-email.html
Best
FC

posted on Monday, June 02, 2008 at 1:08 AM by Fernando Cassia


i like blogger, it serves me well for what i want to do, i understand your points, but if you want simplicity, functionality and reliability then stick with blogger after all its made by google :)

posted on Thursday, June 05, 2008 at 8:20 AM by argan oil


interesting article.

posted on Thursday, June 05, 2008 at 9:32 AM by Ebony


I currently host my company's blog on Blogger (www.perceptivitystudio.blogspot.com) and after reading this, am trying to figure out the best way to switch over to my website domain (www.perceptivitystudio.com). I can either: A) create a subdomain on my site (blog.perceptivitystudio.com) and redirect it to my Blogger page, or B) create a subdomain on my site and through the Blogger link by Fernando above, enter that subdomain in the 'Custom Domain' option in Blogger. Would either of these options work better or worse for improving my SEO for my actual domain in lieu of helping Google?

posted on Friday, June 06, 2008 at 5:09 PM by Jenni McKay


Your post was very informative and painful as many others commented. I hope Google rapidly corrects this controlling blockade; otherwise they are surely headed down the slippery slope of becoming Microsoft II. I do not use Blogger, but this very well hidden predatory control practice is scary. If Google will do that here, what are doing elsewhere? That is the real problem.

posted on Monday, June 09, 2008 at 4:53 PM by Bill


See This info for money

posted on Friday, June 13, 2008 at 6:24 PM by satel group


Nice post
Can you help because I am still on blogspot. 4 months a go one of my site has been delete by google for nothing reasons.
Should I chane to another address?

posted on Thursday, June 19, 2008 at 12:48 PM by The Success


Great article. I definitely agree that one should have their blog on their own site

posted on Saturday, June 21, 2008 at 11:02 AM by Link Building Strategies


How can i have a blog added to my site ?

posted on Saturday, June 21, 2008 at 11:03 AM by Dominican Vacations


http://www.ichatfilipina.com/ - You will enjoy our video chat rooms completely free of charge! With the use of your webcam and microphone, you can talk with other members in real time and completely check them out all at once.

posted on Monday, June 23, 2008 at 5:24 AM by jobonne


Excellent article. Most people would charge you for info like this. Only hub spot lets you get it for free.

posted on Wednesday, June 25, 2008 at 11:04 AM by Link Building Services


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