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The [Marketing] Office: How @HubSpot Learned Twitter

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It may come as a surprise, but HubSpot hasn't always been fluent in the language of Twitter. It took intensive training sessions led by HubSpot's social media frontiersman and VP of Inbound Marketing, Michael Scott ... I mean, Volpe.

Recently, we dug through our vault of old marketing training videos and found this gem.

 

The [Marketing] Office: How @HubSpot Learned Twitter
("The Office" Spoof)

Director, Producer and Film Editor: Rebecca Corliss (@repcor)

Credits

Mike "Michael Scott" Volpe (@mvolpe)
Dan "Dwight" Zarrella (@danzarrella)
Rick "Jim" Burnes (@rickburnes)
Ellie "Pam" Mirman (@ellieeille)
Karen "Angela" Rubin (@karenrubin)
Prashant "Oscar" Kaw (@prashantkaw)
Dan Tyre (as himself)


Posted by Rebecca Corliss on Thu, Sep 03, 2009 @ 06:21 AM

COMMENTS

You guys nuts...I LOVE IT!!!

posted on Thursday, September 03, 2009 at 6:41 AM by Itai


Didn't realize you guys had been working on this surprise video. 
 
I need to come in to the The [Marketing] Office more. 
 
Nicely done!

posted on Thursday, September 03, 2009 at 7:03 AM by Dharmesh Shah


Extremely entertaining - great way to relate twitter to real life. Please do more!

posted on Thursday, September 03, 2009 at 7:15 AM by Debbie Barden


Awesome! Luv it! FUNNY! Great video! A must see for today! You've got my retweet:)

posted on Thursday, September 03, 2009 at 7:22 AM by Nadira Haniff


Love it - An excellent intro to the ins & outs of Twitter - Funny! 
Retweeted ;->

posted on Thursday, September 03, 2009 at 7:38 AM by Chris Biber


Hilarious ;) Laugh-out-loud goodness. Prashant's single-on-camera piece is the best.

posted on Thursday, September 03, 2009 at 7:49 AM by Yoav Shapira


I love it! Are you going to do another episode?

posted on Thursday, September 03, 2009 at 7:50 AM by @SarahMerion


Nicely done! Just a side note: I always thought that a "Scrubs" like TV show dealing with marketing department instead of hospital would be hilarious and interesting to the general audience.

posted on Thursday, September 03, 2009 at 7:54 AM by Toni Anicic


OK, that gives whole new meaning to retweeting. The image of her xeroxing the tweet and him tossing the papers up in the air for the RT is priceless! 
 
Thank goodness electrons are recyclable.

posted on Thursday, September 03, 2009 at 7:59 AM by Shane Curcuru


I want to work in here with you guys :D

posted on Thursday, September 03, 2009 at 8:03 AM by Marc


Also, I can see in the comments here that your CEO (Dharmesh Shah) has no idea what you're doing (once again) LoL :) I wish you were my CEO! :)

posted on Thursday, September 03, 2009 at 8:07 AM by Toni Anicic


Just TOO funny!!! Thanks for starting my Thursday off with a good laugh HubSpot!! 
 
 
 
Steve

posted on Thursday, September 03, 2009 at 8:07 AM by Steve Early


I love this! Great job, guys. The Office is such a fun show to do a spoof of--my agency (MGA Communications in Denver) did one a couple months ago on Twitter, too! Check it out - http://www.youtube.com/mgacommunications

posted on Thursday, September 03, 2009 at 9:32 AM by Ginger Pelz


ROFLMAO! You guys always crack me up. We all make fun of Twitter so much, and yet it's somehow still such a useful tool. 
 
This ranks with "You ought to know inbound marketing" in terms of me geeking out and laughing. I'm going to go make some photocopies of this page and throw them around the room lol. See how the guys in Sales react :P

posted on Thursday, September 03, 2009 at 9:34 AM by @Mallikarjunan


Great job of describing Twitter and how it all really works! You might land a role on a "Tweet With Me" reality show :-).

posted on Thursday, September 03, 2009 at 10:27 AM by Andrea Hood


You guys are so groovy! Diggn' the training videos adding them to our HR pages...(ha!) Great editing skills.

posted on Thursday, September 03, 2009 at 11:06 AM by Lisa Alvey


Cute!! Are there more???

posted on Thursday, September 03, 2009 at 11:08 AM by Kathryn Gorges


That was hilarious! Should actually be an episode. Pitch it to NBC!

posted on Thursday, September 03, 2009 at 11:21 AM by Lisa McGrath


Oh... My ... God... you guys are sooo ridiculous!! hahahhaha. I want to work for HUBSPOT!!! 
 
 
 
------------- 
 
http://twitter.com/rhubinc 
 
http://twitter.com/dunnylicious

posted on Thursday, September 03, 2009 at 12:22 PM by Karen Choy


Can't wait to share this. I never watch The Office, but this is great. You guys are quite creative.

posted on Thursday, September 03, 2009 at 11:00 PM by Jo Guerra


F U N!! 
I especially like the creepy take on "following"... very The Office! :D

posted on Friday, September 04, 2009 at 6:36 AM by DangerousDolly


Awesome job guys! Best one yet

posted on Friday, September 04, 2009 at 9:04 AM by fullyadam


This is great - keeps in the real world of "what the heck, I don't get it, but I will keep plugging along until I do."

posted on Saturday, September 05, 2009 at 5:04 PM by Fisher


can’t help but conclude that it overlooks another valuable contribution the Internet has made to the economy:www.quartztube.netwww.picturephotoframe.com behavioral data as a source of consumer insight that can radically improve how companies go to market.

posted on Sunday, September 06, 2009 at 10:46 PM by matt


So that's what you guys do instead of working.... lol! 
 
Good job. Is better than those 'in plain english' youtube videos. Keep it up!

posted on Tuesday, September 08, 2009 at 10:01 AM by Daniel Kuperman


Would you say those last comments are spam?

posted on Thursday, September 10, 2009 at 10:44 AM by jo


I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. 
 
Margaret 
 
http://businesseshome.net 

posted on Tuesday, September 15, 2009 at 1:39 AM by Margaret


freaking funny!

posted on Thursday, September 17, 2009 at 7:23 AM by Mergen


Comments have been closed for this article.