COMMENTS
Excellent data that should provide a solid benchmark for small companies.
Hmm, just looked at our figures for last week, and we'd have been skewing things a lot :-) Guess you were right to use a median and not a mean.
Hmm, just looked at our figures for last week, and we'd have been skewing things a lot :-) Guess you were right to use a median and not a mean.
Um... We're 6-10 employees B2B company that gains more visitors then your highest prediction for 201 or more employees B2C company...
I'm a one-man band (B2B, copywriting/SEO) and I get 1260 unique visitors per week (and rising). Blogging + Twitter can drive major traffic.
A good follow up to this question would be, How many of your visitors turn into customers?
You could get 10 visitors per week and 50% of those turn into customers or 1000 and none of those turn into customers. Which is better? Yep, just 10 visitors.
For a question with no right answer, your stats should help with benchmarking. Of course, Andrew is right. If you're meeting your qualified lead and sales goals with fewer hits, then don't sweat it. You're probably doing a better job of targeting.
Thanks for this useful research. I am a one man B2C (guest accommodation) and after assistance in SEO thanks to Hubspot and others, we do much btter than the median. I may stop beating up on my self now
Thanks for the comments everyone. It seems to be a common theme that the commenters to this post have more traffic than typical sites. This would make sense since, as readers and contributors to an internet marketing blog, you guys are all already ahead of the curve. Keep up the good work!
Speaking as a HubSpot consultant, many of the customers I work with are slow to begin blogging, social media and other traffic-generating activities which would negatively affect their site traffic. Just the act of reading and commenting on this blog could be related to high site traffic. That's just a quick observation...not part of the study.
Thanks for sharing this general benchmark.
Interesting data. But potentially misleading. The quality of your visitors will always be more significant than any specific quantity. You can jack your traffic with irrelevant gimmicks, but will it translate into revenue? Doubtful. Solution: Profile your ideal customers. Be certain of the value they place on your product's (or service's)benefit. Then make your site consistent with your customers' real needs. Not the "needs" you think they have.
These stats seem extraordinary to me. I employ 3 people (part time) yet my site gets 150,000 vistors a week...
This is so true. It’s not just useful for marketing it can be used in personal relationship too. When you give more, you will receive even more. Of course, we have to sincere and happy about our “gift” otherwise it’s meaningless.
Interesting data, if you are consistently getting visitors than you are doing something right. Targeting the right kind of visitor to come to your website is the key. Just make sure you capture their info and keep them interested.
Thanks Hubspot - absolutely what I have been looking for. Tricks and tactics are all well and good - but the metrics to see where you match up with others (of your own size and depth) is extremely important. Thanks for the measurement!
Pretty good post.
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A good and helpful study. Allow me to suggest another study that may be on sources of traffic.
Sometime back there was a debate whether social media sites bring in traffic. If I remember correctly, SitePoint.Com, the popular site, said that after Google (organic) and direct source, the third biggest is Twitter.
Sure, this study will depend on many factors, and may not be perfect, but at least some indications will be available as to how big traffic is from social media sources for most sites.
The stats are really extraordinary! Could be actually used as a benchmark for a small B2C firm..