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5 Business Benefits of Twitter's New Feature 'Contributors' (Launching Soon!)

 

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Twitter will be releasing a new feature called "Contributors," which allows multiple users to contribute to a single company Twitter account. (Woohoo!)

Here are five business benefits to this fancy new feature:

1) Now there's no question between choosing a personal and company account. You should have both! You will even *need* both to take advantage of this new feature.

2) The feature encourages multiple people to contribute to a company Twitter account. Twitter should never become a "burden" to a single person. By allowing multiple minds post interesting Tweets, most likely your content will more interesting to your network overall.

3) It will now be more transparent who is Tweeting what, keeping employees accountable. There have been many debates how to "manage" employees' social media activity. Now, company account tweeters are more responsible for what they're saying on behalf of the company; their name is there too!

4) This is a fantastic opportunity to build your company brand through the individual personalities of a company. It's hard to engage with a faceless company logo, but easy to chat with its employees! The personality of your company will shine through the personality of your individual Tweeters.

5) This feature will be compatible with applications like Cotweet! Twitter is making it easy to integrate with the tools we're already using. For example, when @HubSpot is using Cotweet, our individual names will appear--even though we're not Tweeting from the Twitter.com site. 

The feature isn't available yet, but we're looking forward to it. Keep tuned in to both Twitter and the HubSpot Marketing blog for future updates.

What about you? Will this be helpful when managing your company's Twitter account?

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Posted by Rebecca Corliss on Tue, Dec 15, 2009 @ 02:30 PM

COMMENTS

Really looking forward to this feature! Loving the transparency and human element it will add to company accounts. And yes, now managers will know exactly who tweeted what! Hoping it will integrate with TweetDeck!

posted on Tuesday, December 15, 2009 at 3:35 PM by Renee Revetta


I love the idea of this new feature, too - I especially think it will be great to receive credit for the tweets I've made and also help followers know where to direct follow-up questions. Though CoTweet has the benefit of "assigning" tweets to certain people, it might encourage more followers to contact the direct source of the tweet.

posted on Tuesday, December 15, 2009 at 3:41 PM by Shannon Sweetser


Great new feature! Can't wait

posted on Tuesday, December 15, 2009 at 5:11 PM by Rachael Lord


This is SUPER! I share a company account with my partner and we sometimes confuse people since we both tweet from the same account. This new feature will work great to cut out the confusion and let the person on the other end know exactly who they are talking with.  
 
I can't wait to implement this new feature!

posted on Tuesday, December 15, 2009 at 5:19 PM by Jessica Ojeda


Once this is operational, how is it recommended for companies with multiple Twitter accounts to merge into 1 (contributors) without loosing followers, DM's, tweets sent, etc.? Thanks, Jennifer

posted on Tuesday, December 15, 2009 at 5:44 PM by Jennifer Stalford


Really useful feature. I have been trying to get my employees to make best use of social media. I had to take burden of 'co-tweeting'. Thank you Twitter. Thank you HubSpot! 
 
Best, 
Shail 
@sunshail 
@mobisoftinfo

posted on Tuesday, December 15, 2009 at 5:46 PM by Shail


Great! My real estate company has 30+ agents and probably 10 will use this feature.

posted on Tuesday, December 15, 2009 at 7:37 PM by Paul Viau


Def a good idea, indeed it will share the task of corporate tweeting. I think it will help in the next stage of increasing followers of @rentokil.  
 
Other pest control companies seem to be going hell for leather selling their services, whereas we are using it mainly for education and information as werll as driving traiifc to our blog.

posted on Wednesday, December 16, 2009 at 3:28 AM by Danusia


Great news. We are several people that tweet from the same account about our website info at http://www.understandhairloss.org and this will make it a lot easier...

posted on Wednesday, December 16, 2009 at 7:42 AM by Kenneth


This could definately help in writing our 2010 strategy! Does anyone know the expected date of this new feature?  
 
 
 
@susanreed_net

posted on Wednesday, December 16, 2009 at 8:50 AM by Susan Reed


Great news. We are several people that tweet from the same account about our website info at http://www.understandhairloss.org and this will make it a lot easier...

posted on Wednesday, December 16, 2009 at 9:06 AM by Kenneth


The new contributors' feature Twitter will launch soon will definitely help share the tweet load. And from what I am reading it will be something that integrates with existing business accounts... hopefully???

posted on Wednesday, December 16, 2009 at 5:13 PM by Kelly


Posterous just rolled out the same thing a couple of weeks ago. Yeah, this is fantastic for brand building on the social wed!

posted on Saturday, December 19, 2009 at 12:08 PM by Michelle


Kinda cool. I've always taken the easy way... just share the id and password with whoever needs it. Voila: group Twitter account.

posted on Saturday, December 19, 2009 at 12:34 PM by L.L. Barkat


Hi Rebecca, 
 
Do you know how this is being implemented? 
 
1. Will contributors have to log in to the "corporate" account? 
 
2. Or will the "corporate" account simply be an aggregator of the "contributor" accounts? 
 
3. Or perhaps the contributors can tweet from their regular account, but flag the tweet in some way as a contribution? 
 
Thanks, 
 
Nat

posted on Monday, December 21, 2009 at 6:43 AM by Nat Dunn


Hey Nat, 
 
I don't know the answers to any of these questions, actually. Twitter has only announced the general functionality and purpose of the feature. Also-- they will be rolling it out to a handful of businesses at a time to analyze usage. Most likely once launched, the feature will continue to develop and improve based on user feedback. 
 
Check out Twitter's blog. That's where I'm keeping my eye out.  
http://blog.twitter.com/2009/12/feature-test-with-businesses.html

posted on Monday, December 21, 2009 at 7:19 AM by Rebecca Corliss


Cool. Thanks Rebecca.

posted on Monday, December 21, 2009 at 9:39 AM by Nat Dunn


Sounds like a good business-friendly option, especially for companies that have contributors in various geographic locations.

posted on Tuesday, December 22, 2009 at 12:53 PM by Phil Staudt


Comments have been closed for this article.