This morning HubSpot is releasing its third State of the Twittersphere report .
This edition of the report shows a significant decline in the growth of Twitter users.
In October 2009 the Twitter user base grew 3.5% -- robust growth for most web applications, but far below the 13% growth in users Twitter experienced in March 2009.
The decline in Twitter user growth is happening as traffic on Twitter.com also declines; ComScore reported that unique visitors to Twitter.com grew only 3.5% from October to November , and both Compete.com and Quantcast.com show similar declines in traffic growth.
In addition to the declining growth rate, the latest State of the Twittersphere shows that the average Twitter user is more engaged.
Consider the following changes:
- Today the average Twitter account has 300 followers; in July, it had 70
- The average account now follows 173 accounts; in July it was only following 47
- The average account today has posted 420 updates; in July that number was 119