7 Myths You Shouldn't Believe About Email Marketing [Infographic]

    by Sam Kusinitz

    Date

    July 31, 2014 at 12:00 PM

    email__(blog)Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing -- but not all of the advice is true. 

    There are many conflicting opinions on the best times to send emails, how many characters long subject lines should have -- conflicting information can be found about the best ways to optimize nearly every aspect of your emails. To actually make your email marketing as effective as possible, you need to first know which information to believe and which “facts” to dismiss.

    Before you make any changes to your email marketing strategy, make sure you take a look at infographic by Alchemy Worx, featured below, which identifies and debunks the most common email marketing myths.

    email-marketing-myths-[infographic]

    What other email marketing myths have you heard?

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    Written by Sam Kusinitz

    Sam Kusinitz is an Editorial Assistant at HubSpot and a recent graduate from the University of Michigan, Ann Arbor. Connect with him @sdkusin and forever Go Blue!

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