We all invest time in perfecting our email copy, hyperlinking the right words, and placing the right call-to-action.But what's the point of all that work if no one is even opening our emails?
That's where subject line comes in. Whether we're trying to connect with an executive, sell a prospect, or simply get a friend's attention, our subject lines influence whether or not those emails get opened.
Clickthrough the presentation below to uncover 19 subject line stats. Each stat gives insight into our subject line strategy - from word choice to character count and beyond.
Prefer to just scroll through the stats in non-visual form? Here you go -
The top five subject lines in a recent study all included “Re:”.