Bobby Calise is a media researcher based in New York City. His career has spanned all things research, including stops at spot TV rep firm Petry Media, national cinema network Screenvision and market research vendor GfK before finally landing on the agency side with Horizon Media.
In his current role at Horizon, Bobby specializes in brand and channel discovery, where he always has an eye on the latest in media consumption and advertising trends. He is also well-versed in primary research, having worked on the client and vendor sides of dozens of ad effectiveness and customer loyalty studies.
