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Data and analytics – from raw numbers to real insight

Data and analytics resources spanning market research, KPI frameworks, and customer journey mapping. Explore competitive analysis guides, buyer persona templates, and metrics dashboards to help you better understand your audience, track what matters, and make more informed business decisions.

Data

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  3 easy growth hacks to get ahead in an AI-saturated landscape

  Pamela Bump

  Updated 3/25/26
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  Intent-based marketing: How to target ready buyers

  Erica Santiago

  Updated 3/25/26
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  These marketing KPIs will help you predict and scale revenue growth by 10x

  HubSpot Staff

  Updated 3/25/26
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  How to blend web analytics and digital marketing analytics to grow better

  Jenny Bergen Clark

  Updated 9/11/25
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  How I do content research: Steps to follow (with examples)

  Osama Zahid

  Updated 8/14/25
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  Buyer persona essentials: My top tips & examples to inspire yours

  Kayla Schilthuis-Ihrig

  Updated 8/11/25
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  What is a marketing plan & how to write one [+ examples]

  Hannah Harris

  Updated 7/30/25
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  What a decade in SEO taught me about keyword research that works

  Zoe Ashbridge

  Updated 12/3/25
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  How I use content mapping to deliver the right message at the right time

  Stephanie Trovato

  Updated 7/23/25
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  From third-party cookies to zero-party data: The new rules of email engagement

  Maria Fintanidou

  Updated 3/25/26
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  Creating a B2B buyer journey map in 8 steps

  Tristen Taylor

  Updated 3/25/26
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  KPI dashboards & how to use them in your marketing

  Hannah Harris

  Updated 5/30/25
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  My Favorite B2B Email Marketing Examples and What Teams Can Learn

  Mandy Bray

  Updated 3/25/26
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  What is competitive analysis? How to outrank your competition (step by step)

  Christine White

  Updated 1/9/26
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  Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects

  Lindsay Kolowich Cox

  Updated 4/11/25
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  22 of My Favorite Sample Business Plans & Examples For Your Inspiration

  Clifford Chi

  Updated 4/4/25
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  How to do market research and better understand your target customers [+ AI prompts & template]

  Jenny Romanchuk

  Updated 10/16/25
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  Data visualization: Tips and examples to inspire you

  Rachael Nicholson

  Updated 11/7/25
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  Why Your Business Needs Customer Journey Analytics

  Olivia Deng

  Updated 3/19/25
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  B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

  Zoe Ashbridge

  Updated 3/5/25

Sales Enablement

• 

  3 easy growth hacks to get ahead in an AI-saturated landscape

  Pamela Bump

  Updated 3/25/26
• 

  Intent-based marketing: How to target ready buyers

  Erica Santiago

  Updated 3/25/26
• 

  These marketing KPIs will help you predict and scale revenue growth by 10x

  HubSpot Staff

  Updated 3/25/26
• 

  How to blend web analytics and digital marketing analytics to grow better

  Jenny Bergen Clark

  Updated 9/11/25
• 

  How I do content research: Steps to follow (with examples)

  Osama Zahid

  Updated 8/14/25
• 

  Buyer persona essentials: My top tips & examples to inspire yours

  Kayla Schilthuis-Ihrig

  Updated 8/11/25
• 

  What is a marketing plan & how to write one [+ examples]

  Hannah Harris

  Updated 7/30/25
• 

  What a decade in SEO taught me about keyword research that works

  Zoe Ashbridge

  Updated 12/3/25
• 

  How I use content mapping to deliver the right message at the right time

  Stephanie Trovato

  Updated 7/23/25
• 

  From third-party cookies to zero-party data: The new rules of email engagement

  Maria Fintanidou

  Updated 3/25/26
• 

  Creating a B2B buyer journey map in 8 steps

  Tristen Taylor

  Updated 3/25/26
• 

  KPI dashboards & how to use them in your marketing

  Hannah Harris

  Updated 5/30/25
• 

  My Favorite B2B Email Marketing Examples and What Teams Can Learn

  Mandy Bray

  Updated 3/25/26
• 

  What is competitive analysis? How to outrank your competition (step by step)

  Christine White

  Updated 1/9/26
• 

  Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects

  Lindsay Kolowich Cox

  Updated 4/11/25
• 

  22 of My Favorite Sample Business Plans & Examples For Your Inspiration

  Clifford Chi

  Updated 4/4/25
• 

  How to do market research and better understand your target customers [+ AI prompts & template]

  Jenny Romanchuk

  Updated 10/16/25
• 

  Data visualization: Tips and examples to inspire you

  Rachael Nicholson

  Updated 11/7/25
• 

  Why Your Business Needs Customer Journey Analytics

  Olivia Deng

  Updated 3/19/25
• 

  B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

  Zoe Ashbridge

  Updated 3/5/25

Make Smarter Decisions With Better Research

HubSpot's free market research kit equips you with guides and templates to conduct smarter research, sharpen your competitive analysis, and fuel a strategy built on evidence — not assumptions.