For nearly 30 years, Brian Creath has been helping companies bridge business objectives to successful strategic brand and marketing outcomes. A nationally recognized expert on brand and marketing strategy, Creath continues his work as a researcher, strategist and writer, having worked with more than a hundred businesses and brands, and having been recognized with a similar number of national and international awards.
Creath founded Cohension, a company focused on working with Fortune 500 and mid-sized companies to build and enhance marketing positions through innovative research, strategy and messaging. Creath is a sought-after writer and speaker on a variety of business, strategy and marketing topics, and he regularly writes on these topics for his personal blog The Idea.
