Hugh Taylor has written marketing content for clients such as Microsoft, IBM, SAP, Google and AMD. He specializes in business-facing white papers and financial modeling of complex software investments. As a social software evangelist for IBM Software Group, he developed a unique financial payback model to quantify ROI for social software in the corporate environment. The resulting paper received the MarCom Platinum Award for White Paper Writing. He has served as the public relations manager for Microsoft’s SharePoint Technologies and as Vice President of marketing at numerous early stage ventures. He is the author of multiple books and countless articles on business and technology.
