As director of Mosaico Public Relations, the Multicultural Division of Fineman PR, Juan Lezama manages Multicultural PR programs for clients across a variety of industries including food and beverage, financial, pharmaceutical and real estate among others.
With an impressive roster of client experience, including Foster Farms, Xoom.com, The First American Corporation, Pamlab, The Autism Research Institute and The Pacific Companies, among others, Juan's expertise and core capabilities in communicating to multicultural audiences includes media relations, community relations, crisis communications and issues management as well as serving as corporate spokesperson with Latino media. Under Juan's direction, the division was awarded the 2007 N. Calif. Silver Anvil Award by the Public Relations Society of America (PRSA.org) for client Foster Farms. Juan also led multicultural communications for the award-winning campaign "Pacific Companies: Doing Well by Doing Good" for which the agency was awarded the 2010 Bulldog Award of Excellence-Gold, the top award nationwide for crisis communications.
