Larry Deutsch is the EVP & General Manager of Brand Marketing at Blue Chip Marketing Worldwide where he leads brand marketing practice for clients such as Fisher Nuts, Celestial Seasonings, Ricola and Paris Presents. Prior to Blue Chip, Larry held leadership roles at Ogilvy, Young & Rubicam, Upshot and Havas, as well as brand management and new product development at Kraft Foods and Wrigley. He began his career in consulting at Technomic.