Mario X. Carrasco entered the Hispanic arena as Marketing Director at Hispanic Business Magazine, the leading Hispanic business publication. There he quickly became a leader in Hispanic online marketing. Microsoft took notice in 2006 and he joined the MSN Latino product group where he developed targeted microsites and partner portals. Mario was hired by Garcia Research in 2008 to develop the first representative Hispanic Online Panel with an emphasis on the Spanish-dominant community, CadaCabeza. Approaching the project from an online community perspective, the panel quickly grew and has become the leading Hispanic online panel in the market. Mario became Vice President of Online Research in 2009 and co-founded ThinkNow Research in 2010.