Sue Kochan is President and CEO of Brand Cool Marketing, a full-service, WBENC-certified agency dedicated to helping clients become the brands people love. In addition to being an incurable entrepreneur and a 20-year veteran of communications, she’s an ordained Buddhist teacher. Sue offers mindfulness education, facilitates workshops in brand positioning, customer touchpoint, and strategy. She speaks and teaches around the country on branding, marketing and on industry topics that reflect the agency’s deep experience in renewable energy, energy efficiency and corporate social responsibility. As an active volunteer, she teaches branding and marketing for Rochester's The Entrepreneurs Network (TEN), facilitates brand positioning workshops for the Advertising Council of Rochester and serves on a variety of not-for-profit boards.
