Tom Monahan is the Head Creative Thinking Coach at Before & After Inc., a company that works with major marketers and ad agencies worldwide, including Target, Virgin, Novartis and Unilever, among others. Previously, Monahan was founder and Executive Creative Director at ad agency Leonard/Monahan, an incubator for creative talent in the 1980s and ’90s. Monahan has published The Do-It-Yourself Lobotomy under the Adweek imprint, was advertising columnist for Communication Arts for over a decade and was the youngest creative director written up in The Wall Street Journal’s long-running “Creative Leaders” series.
