16 of the best Facebook ad examples that actually work (and why)

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive audience, but it can get tricky when it’s time to start connecting with them.

From personal experience — ads I’ve run myself and worked with clients to develop, we’ve learned that organic reach doesn’t cut it. These Facebook ad examples do a great job of drawing attention (and conversion).

But, before you invest in promotional content, know this: You need a Facebook ad budget and the strategy to use it effectively.

I’ll show you how to make a great ad to achieve these goals through the best Facebook ad examples and practices we’ve seen yet.

Table of Contents

• Do Facebook ads work?
• Best Facebook Ad Examples
• How do Facebook Ads work?
• Facebook Ad Formats
• Facebook Ad Placements
• Facebook Ad Templates
• Facebook Ads Best Practices
• Facebook Ad Resources

Do Facebook ads work?

Yes, Facebook ads work because of their high level of audience targeting, the number of users on the platform, and analytical insights. Through successful experimentation combined with good strategy, brands can see a positive return on investment from Facebook ads.

In fact, Facebook was the #1 platform most marketers indicated they felt “Very Comfortable” using when surveyed for our Social Media Trends Report. Of interest, 81% of marketers felt either “Very comfortable” or “Somewhat comfortable” using Facebook, and just 8% felt either very or somewhat uncomfortable.

So, what does optimized Facebook advertising actually look like? To gain some inspiration for your next Facebook ad campaign, take a look at our list of the best Facebook ad examples from across industries.

Featured Resource: 50 Amazing Facebook Ad Examples

See these best practices in action with our collection of 50 Facebook Ad Examples from real businesses that we admire.

1. Anabei

Photo Ad

This Facebook ad is perfect, if like...