As Valentine's Day approaches you'll probably be hearing a lot of jokes about
Are you a jilted link lover?
Does link love hurt?
Link love, love me do?
Ha. Ha. If you're a marketer or a small business owner, you should enjoy these,
but also take them seriously. Inbound links are critical to your
In the rush to try new techniques using Twitter, Facebook or other social media tools, marketers often forget about links.
Here's exactly why they are so important:
(1) Your business needs to get found.
If you want to general leads and
sales online, you have to focus on getting found by your customers. You
can spend lots of money to go out and find the right people via
traditional channels --
, print advertising or trade shows
-- but it's far more efficient to do things that help your customers
(2) Search engines are the place to get found.
You customers are using
search engines like Google to find products and services. If you want
to get found, you have to rank highly in search engines.
(3) Links get you found in search engines.
The single most important
factor in your search engine ranking is the number of sites that link
to your site. Not surprisingly, these links -- inbound links -- are
also very hard to get.
If you don't quite understand why links are so important, think of
search engines as a hiring manager. If you're a job candidate, a hiring
manager will interview you and check your resume, the same way a search
engine will check a page's keywords and title.
But the hiring manager doesn't stop there. They want to make sure all
the information on the resume is correct, and they want an impartial
third-party opinion on your potential, so they check references. A
search engine does the same thing by checking links. For search engines,
links from big, trusted sites are a signal of quality.
Quality inbound links, just like recommendations, are hard to get, but critical to your success.
Search Engine Optimization Kit
Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects.