The holiday shopping season is upon us! November and December sales for retailers are expected to top $616.9 billion. In the run up to Cyber Monday, let’s take a look at when, where, and how consumers are expected to shop.
While there has been some backlash about stores opening on Thanksgiving, shoppers are still expected to spend $2.6 billion in-store, $766 million online, and $192 million on mobile on Thursday alone. Ecommerce provides the best of both worlds for “Black Thursday” because you can start your sales early for the benefit of the post-dinner shoppers, while not taking advantage of your staff on the holiday.
On Black Friday, shoppers are expected to spend $9.8 billion in-store, $1.9 million online, and $238 million on mobile. Ecommerce companies can expect to take advantage of the growth of mobile purchases - sales via mobile devices, including tablets, grew more than 40% from Black Friday 2012 to Black Friday 2013.
And on Cyber Monday itself, online sales are expected to reach $1.735 billion and mobile sales are expected to reach $295 million. In 2013, sales on this day grew 20%, which bodes well for growth this year.