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Marketing / December 2, 2014 4 Holiday Email Tips to Stand Out From the Masses
4 Holiday Email Tips to Stand Out From the Masses

By Morgan Jacobson

455112971Hopefully you've survived Black Friday and Cyber Monday. But now is the time to work on your remaining holiday emails to ensure they stand out from the masses. After all, with over 10 billion dollars on the line for post-Thanksgiving spending, you want the make the most of any marketing efforts, right?

The great thing about holiday ecommerce emails is that shoppers are on high alert for great deals. You’re likely to experience higher open rates and click-through rates than any other time of year. That doesn’t mean you’ll stick out in their minds, though. Remember, you’re battling for dominance among the ... Read More

Marketing / November 24, 2014 Bitcoin’s Place in the Retail Space [Infographic]
Bitcoin’s Place in the Retail Space [Infographic]

By Susannah Morris

bitcoin-chartAt this point, we’ve all heard about Bitcoin and other alternative currencies. (If you haven’t, you can catch yourself up here). We’ve been told about the benefits for both ecommerce businesses and consumers – lower processing costs, faster processing times, easier global transactions, and decreased risk of fraud. But, how many etailers are actually using Bitcoin?

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Marketing / November 11, 2014 5 Security Lessons From the Home Depot Breach
5 Security Lessons From the Home Depot Breach

By Pete Raymond

462061253The latest news from Home Depot shows the situation with their security breach is larger and worse than originally feared. When first reported, the home improvement giant believed millions of credit and debit cards had been compromised. Now, they say 53 million email addresses were also leaked. This additional security breach opens up phishing possibilities for the scammers that have never before been used—such as including information from the stolen credit card information to make the emails seem more legitimate.

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Marketing / November 5, 2014 6 Tips for Using Video to Market Your Ecommerce Products
6 Tips for Using Video to Market Your Ecommerce Products

By Ted Ammon

176864249Video is an incredibly powerful and, as yet, underused inbound marketing tool. In fact, 80% of consumers will watch a video, while only 20% will read the content. If you’re relying on text to sway your buyers, it may be time for a new way of thinking. Not sure how to get started? Here are some tips to help you create compelling product videos that convert. 

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Marketing / November 3, 2014 The Psychology of Ecommerce Sales: Copycat Effect
The Psychology of Ecommerce Sales: Copycat Effect

By Greg Wise

copycat effectEver cruised Amazon looking for a new book but just couldn’t decide? Sure, the site gives us pretty much everything we need to make a choice—from summaries to actual glances at the first pages of the book—but with so many other options available, it’s hard to narrow down a purchase.

Then, you see it: the “other customers who viewed this book bought…” section. Suddenly, your path is clearer. If those customers liked that book, you probably will, too. This, my friends, is what we call the social default bias. Or, basically, you’re a copycat.

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Marketing / October 27, 2014 Ecommerce Holiday Plans: Ready to Ship?
Ecommerce Holiday Plans: Ready to Ship?

By Ted Ammon

holiday shipping optionsMarketing your ecommerce products for the holidays really is only the beginning. Now that the orders have started to flood in, you’ve probably got several other things to think about, from additional staff to packing and shipping. While you may not yet be in a position to bring on temporary help for the holidays, you’re probably already pulling your hair out over the shipping. 

What options do you have to save both you and your customers money? Well, let’s take a look.

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Marketing / October 23, 2014 3 Workflows That Revolutionized Our Ecommerce Email Marketing Strategy
3 Workflows That Revolutionized Our Ecommerce Email Marketing Strategy

By David Gelfand

progress-graph-metricsEvery business wants to be able to personally interact with and track their users’ and customers’ actions on their website. Unfortunately, a lack of resources, scheduling, monitoring and flexibility can make it seem close to impossible!

At Juil we wanted our customers to find a lifestyle brand, and to do that we knew we needed to engage them, offer them what they were looking for, and measure the response. It was our goal to turn our customers into our greatest brand ambassadors through inbound marketing.

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Marketing / October 21, 2014 4 Cool Mobile Ecommerce Ideas You Should Steal
4 Cool Mobile Ecommerce Ideas You Should Steal

By Morgan Jacobson

459062215Mobile commerce is growing at an unprecedented rate, but there are still plenty of people who can’t or won’t buy from their phones or tablets. The reasons vary from hard-to-use mobile sites to lack of payment options. It’s just not enough anymore to create a mobile-friendly responsive design and be done. You have to keep thinking outside the box—or let someone else do it and steal their ideas.

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Marketing / October 10, 2014 It’s (Already) Beginning to Look a Lot Like Christmas
It’s (Already) Beginning to Look a Lot Like Christmas

By Ted Ammon

holiday ecommerceWhy on earth would you start planning for the winter holidays when Halloween isn’t even here yet? If that thought has crossed your mind in the last few seconds, be prepared for a shock: You’re already behind a majority of ecommerce companies. Believe it or not, consumers start their Christmas shopping around August, even if they’re only browsing at that point. If you’re not already thinking about how to handle the holiday rush, you might just get trampled.

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Marketing / October 8, 2014 What GS1’s Voluntary Extended Attribute Guidelines Mean for Ecommerce
What GS1’s Voluntary Extended Attribute Guidelines Mean for Ecommerce

By Glori Blatt

gs1_voluntary_guidelinesExtended attributes may not be a term you’re very familiar with, but don’t worry, you’re not alone. The tech-speak term for “product details” is rarely discussed, despite the fact that there are some major changes taking place that have the potential to affect every retailer currently operating an online store. Luckily, these changes also offer a major opportunity for retailers and suppliers to up their game and outstep the competition, if they navigate the changes appropriately. 

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Marketing / September 30, 2014 How Consumers Are Rewriting Apple’s Brand Story
How Consumers Are Rewriting Apple’s Brand Story

By Pete Raymond

brand storyCompanies work hard to create a brand that encompasses their message, values, and products. Hitting that note just right isn’t easy, and once you do, holding it is even harder. Brands used to have an easier time of creating and conveying their messages. At one point, the only access consumers had to those brand stories was through traditional outlets like television, print, and radio.

Ah, but with the internet, all of that changed. Sure, companies now have the ability to reach consumers at any time of night or day. Just remember, it goes both ways. Consumers can not only engage brands whenever they want, they can also alter those brands’ messages, even if unintentionally.

How the Story Changes 

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Marketing / September 15, 2014 4 Ecommerce Web Design Trends and Predictions for 2015
4 Ecommerce Web Design Trends and Predictions for 2015

By Cherene Etemadi

This post originally appeared on the HubSpot Designers Blog. To read more content like this, subscribe to the HubSpot Designers Blog.

ContentMarketinguniqueThe objective of good design is to make life easier.

A poorly designed product causes unnecessary stress, creates frustration, and wastes valuable time. Poorly designed websites elicit the same responses and result in low conversion rates and below average returns on investment (ROI).

An ecommerce web design is not created to serve as a product placeholder; the design is part of the customer service, sales, marketing, and visual merchandising department. If your ecommerce business is not placing importance on ecommerce webdesign, 2015 is the year to do so.

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Marketing / September 8, 2014 5 Fun Tools to Make Ecommerce Easier (and Cheaper)
5 Fun Tools to Make Ecommerce Easier (and Cheaper)

By Pete Raymond

ecommerce toolsStarting an ecommerce company from the ground up is an expensive endeavor. Everywhere you turn, another company needs money so that you can keep your company running. Some of the expenses you’ll encounter simply can’t be avoided. Others, however, can be reduced or even eliminated, as long as you know where to look for cheap (or free) alternatives.

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Marketing / September 4, 2014 The Psychology of Ecommerce: Overcoming the Bottom-Dollar Effect
The Psychology of Ecommerce: Overcoming the Bottom-Dollar Effect

By Greg Wise

482232411We talk a lot about picking prices for your products and services, but that’s because so many different factors should be considered. Of course, you have to either keep up with the competition or provide something your competitors can’t. That’s always a great first step. Even after you choose your pricing strategy, you still have more to think about. For instance, did you know buyers are more likely to leave a negative review if they spent the last of their money on your product?

Well, that doesn’t seem fair, does it?

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Marketing / August 25, 2014 6 Human Desires Ecommerce Gamification Targets and How to Engage Them
6 Human Desires Ecommerce Gamification Targets and How to Engage Them

By Greg Wise

464361455-014428-editedGamification is all the rage at the moment, isn’t it? Everywhere you look, there’s a company with a loyalty rewards program, an app that rewards users for various tasks, and even simple “collect to win” campaigns. Of course, the concept is nothing new. You may have developed a game structure for your company and don't even realize it.

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Marketing / August 21, 2014 4 Tips for a Successful PPC Campaign
4 Tips for a Successful PPC Campaign

By Ted Ammon

484268321-112788-editedThe arguments for and against pay-per-click campaigns have plenty of relevant points, but the biggest one you should take note of is this: It works. Well, it works if you do it right. Those who argue that PPC isn’t worth the money you’ll spend may not have ever crafted a successful campaign. There are a few mistakes that most will make when drafting their first pay-per-click ad. If you don’t correct these issues, they’ll become habit. And when they become habit, you’ll write blogs about how PPC never works.

You can stop that all right here with these 4 tips.

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Marketing / August 18, 2014 Will Facebook’s Buy Button Start a Fight?
Will Facebook’s Buy Button Start a Fight?

By Morgan Jacobson

facebook amazon ecommerce fightAnd so begins the battle of the internet giants. In one corner, you have Amazon, which has made possible buying almost anything from the comfort of your home. In the other, there’s Facebook, the largest social media network in the world—which also makes possible buying almost anything from the comfort of your home. Uh-oh. Could Facebook’s new buy button actually give Amazon a bit of a challenge?

Maybe. And maybe not.

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Marketing / July 30, 2014 Ecommerce for Back-to-School Focused on Youth Spending Power
Ecommerce for Back-to-School Focused on Youth Spending Power

By Morgan Jacobson

back to school ecommerce projectionsThe first day of school is right around the corner, bringing with it the second-most-popular shopping season of the year. The back-to-school season is defined by most as the months of July and August, when parents and college students purchase school supplies that run from pencils and crayons to laptops and new wardrobes. This year’s ecommerce sales during the back-to-school season are on track to increase by 16%, with a total of $50.17 billion spent online.

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Marketing / July 29, 2014 "The Watermill." A Tale of Ecommerce Marketing Automation
"The Watermill." A Tale of Ecommerce Marketing Automation

By Juan Macias

Watermill-631619-editedI always admired watermills; how human beings are able to generate energy freely through a river flow. I imagine how a baker, centuries ago, had to move that big stone grinding mill by hand, or with the help of animals, and how one day he decides to take advantage of the forces of nature to generate the necessary motion for that heavy stone.

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Marketing / July 28, 2014 5 Quick Tips Guaranteed to Improve Your Ecommerce Conversions
5 Quick Tips Guaranteed to Improve Your Ecommerce Conversions

By Scott Smigler

Conversion Blunders eTailers Should Avoid at all Costs

One of the fastest ways any online merchant can simultaneously increase revenue and the profitably oftheir marketing is to increase conversion rates, thereby converting more shoppers into buyers.

My team has run thousands of statistically relevant conversion tests over the past 18 years, and these 5 tips have consistently increased conversion rates for online retailers.


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Marketing / July 25, 2014 3 Reasons an Ecommerce Company Might Consider a Pop-Up Shop
3 Reasons an Ecommerce Company Might Consider a Pop-Up Shop

By Morgan Jacobson

Peering_into_Store-383515-editedWhile many brick-and-mortar companies have managed to adopt the ecommerce model and experience immense success, rarely has an ecommerce-only model gone the other direction. The beauty of ecommerce has always been that a physical store isn’t needed. In fact, without overhead costs for storefront rental, the potential for income is much higher. In the face of these facts, some ecommerce companies are doing the unthinkable: They’re opening physical locations known as pop-up shops. 

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Marketing / July 17, 2014 3 Ways to Make Your Ecommerce CTAs More Powerful
3 Ways to Make Your Ecommerce CTAs More Powerful

By Ted Ammon

powerful calls to actionWe’ve all visited those ecommerce sites that require registration the moment we arrive, haven’t we? This kind of CTA can potentially bring in quite a few leads, especially if those who visit the page are very interested in the products or services. In many cases, however, visitors will leave immediately, unwilling to part with personal information in exchange for a brief glance at the website.

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Marketing / July 14, 2014 Psychology of Ecommerce Sales: Overcoming Buyer Objections
Psychology of Ecommerce Sales: Overcoming Buyer Objections

By Greg Wise

93956624-359489-editedNo matter how brilliant your marketing campaign, how closely you identify with your buyer personas, and how successfully you soothe their pain points, buyers will always have one objection or another. Dale Carnegie’s training courses focus on overcoming those objections through a little psychology, but what happens when you’re not speaking to the customer face to face?

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Marketing / July 9, 2014 How to Determine if Your Ecommerce Company Uses the Right Platform
How to Determine if Your Ecommerce Company Uses the Right Platform

By Steve Haase

BalancingDecision-971388-editedThe recent news that Magento, eBay Inc.’s ecommerce platform, will discontinue two of the programs developed specifically for small and mid-size businesses has left 10,000 ecommerce companies reeling. On February 1 of 2015, these companies will need to find new platforms for their online retail sales, which isn’t as easy as it sounds. How can a company be sure they’ve found the right ecommerce platform to begin with? Here are a few things to watch for.

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Marketing / July 7, 2014 Facebook Trumps MySpace “Blackmail” with Mood Experiment
Facebook Trumps MySpace “Blackmail” with Mood Experiment

By Ted Ammon

Happy_KidsWell, not content to let MySpace take the award for “creepiest thing done with our information,” Facebook has bounded way over the line of acceptability. The crazy thing is, no one even knew it was happening. Yep, Facebook made you a part of their experiment, counting on their terms of service to cover that pesky “informed consent” thing.

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Marketing / July 2, 2014 7 Brands That Committed Social Faux Pas During the USA-Belgium Match
7 Brands That Committed Social Faux Pas During the USA-Belgium Match

By Jennifer Barry

469800675-942774-editedThe World Cup is a BIG DEAL, and seeing our guys go through the first round in the Group of Death is just as big. We're so proud of our team, our coach, and all the American fans.

The atmosphere here at HubSpot yesterday was buzzing with excitement as we awaited the USA game. When kickoff arrived, we were all present and accounted for, ready to watch the match and cheer our team to victory.

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Marketing / June 30, 2014 9 World Cup Ecommerce and Marketing Stats with Bite
9 World Cup Ecommerce and Marketing Stats with Bite

By Ted Ammon

482313177-252007-editedAll eyes are on the World Cup for at least the next few weeks. The millions of people watching, streaming, chatting, searching, Facebooking, and tweeting make clear the impact this one sporting event—the largest to date—has on the people of the world. What also becomes clear is the financial impact, as sponsors vie for attention between matches.

Here are some of the most staggering marketing and ecommerce statistics from World Cup 2014.

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Marketing / June 27, 2014 A (Brief) Study of Google’s Lesser Known Ranking Factors
A (Brief) Study of Google’s Lesser Known Ranking Factors

By Morgan Jacobson

google ranking factorsThe world’s largest* infographic hit the web a few days ago, the subject of which caused heads to spin. This helpful, if not overwhelming, content lists each of Google’s 200 ranking factors. Some of the items listed were fairly well-known SEO tips, while others might have drawn a bit of surprise. The overwhelming emotion, however, was probably just the feeling of being completely overwhelmed, am I right?

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Marketing / June 26, 2014 Replenishment Email Campaigns That Grow Customer LTV
Replenishment Email Campaigns That Grow Customer LTV

By Steve Haase

Empty_Pie_PansAs a marketer, your job is to help customers fall in love with your business and become loyal (okay, habitual) buyers. If your product is consumable in any way, you're leaving lots of money—and customer loyalty—on the table if you aren't running replenishment campaigns. Here are five tips to help you get started or improve your current replenishment nurturing.

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Marketing / June 25, 2014 How to Segment Your Ecommerce Lists (so your customers stop ignoring you)
How to Segment Your Ecommerce Lists (so your customers stop ignoring you)

By Steve Haase

Businessman_Ignoring_You_300pxThe secret to having people respond to your marketing is to meet their interests. Unfortunately, there are often as many ways to determine the interests of people on your list as there are data points in your marketing system(s). To help you cut through the clutter, here are some simple yet effective ways to segment your contacts.

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Marketing / June 23, 2014 3 Things Your Ecommerce Company Should Have Done with My Email Address
3 Things Your Ecommerce Company Should Have Done with My Email Address

By Ted Ammon

spam email inboxI get it; I really do. In order to make sales, you need leads. To get leads, you have to participate in lead generation tactics, like that ebook you offered me, or the white paper that told me all the cool stats and how your product is changing the world. And I fell for it, too. I handed over my email address so you could send me this info I didn’t think I could live without, knowing full well that you’d fill my inbox with other stuff at a later date in hopes that I’d buy your product or service.

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Marketing / June 19, 2014 MySpace Taking Personalization to Embarrassing Levels?
MySpace Taking Personalization to Embarrassing Levels?

By Ted Ammon

187469428-567485-editedPersonalization has proven to be an important part of developing consumer trust, but what happens when you take it too far? Collecting data is necessary for personalization and customized content, right? We’ve talked about which forms provide the best possibility for conversions, when to let buyers know you’re collecting their information, and just how much of that information to use. The simple reason is, when you cross that line—that invisible line that’s different for every single buyer—you damage your business.

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Marketing / June 18, 2014 5 Reasons User Generated Content is the Holy Grail of eCommerce
5 Reasons User Generated Content is the Holy Grail of eCommerce

By Tom Schwab

User_Generated_ContentWe've all heard of the benefits of using content as a strategy to grow, engage and convert visitors to loyal customers.  It seems like Google reinforces the value of quality content with every algorithm update. Even the unsolicited emails that make it through the spam filter are talking about content instead of the latest guaranteed SEO trick.

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Marketing / June 11, 2014 Psychology of Ecommerce Sales: Overcoming Negativity Bias
Psychology of Ecommerce Sales: Overcoming Negativity Bias

By Greg Wise

186958295-388677-editedHave you ever found a hair in your food and been unable to finish the rest of your meal? There might even be a greater than average possibility that the hair is yours, but that doesn’t matter. Every bite thereafter will be tainted by the taste of that gross, icky hair. This is, in a nutshell, negativity bias. It’s a real thing, and it really can jack your business up.

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Marketing / June 9, 2014 10 Ecommerce Buyer Persona Questions Every Marketer Should Ask
10 Ecommerce Buyer Persona Questions Every Marketer Should Ask

By Sam Mallikarjunan

Buyer_Personas-346397-editedYour company’s buyer personas do much more than give you a target audience for your content. These are fictional characters created to flesh out real customers to help you focus your efforts, yes. They’re also a direct reflection of your company’s goals and ideals. So, how can you ensure your buyer personas aren’t simply caricatures of your ideal buyer and instead are fully developed, thoughtfully cultivated profiles? You can start by asking yourself these 10 questions:

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Marketing / June 6, 2014 Avoiding Ecommerce Price Competition with the Right Content
Avoiding Ecommerce Price Competition with the Right Content

By Morgan Jacobson

Head_to_Head_Competition_2Pricing your products might be one of the hardest decisions you face as an ecommerce business owner. Psychology tests exist to support various strategies, but all have drawbacks that could negatively affect your business in ways others may not be bothered. How can you choose the right pricing strategy for your own particular company and products? In truth, you may have to test a few different options before the right one becomes clear.

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Marketing / June 4, 2014 Why Transparency Is Key with Ecommerce Data
Why Transparency Is Key with Ecommerce Data

By Greg Wise

Transparency in Ecommerce DataThere’s a bit of a stigma—okay, a massive stigma—surrounding the gathering of data online. Consumers just aren’t happy knowing their personal information, including the websites they visit and the products they buy, is available to anyone, even the companies from which they make purchases. Big Brother is now a reality, and to keep buyers from rebelling, you can do only one thing: offer transparency.

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Marketing / June 2, 2014 8 Patents Your Ecommerce Company Probably Infringes Upon
8 Patents Your Ecommerce Company Probably Infringes Upon

By Jennifer Barry

462446689Patent trolls are a real thing. These companies set up shop and do nothing but patent ideas that someone else might have in the future so that they can swoop in and take everyone to court for infringement. On occasion, their craftiness pays off, and they manage to either squash new technology that could change our lives for the better, or they bilk a legitimate company—the company that actually did the work to develop the ideas—out of millions of dollars.

Then, there are companies like Amazon. Upon first glance, this legit company has no reason to claim ridiculous patents, right? They’ve got enough going on and plenty of money coming in. But…no. They went and patented something so incredibly ridiculous that the world gave a collective gasp of disbelief. And then Stephen Colbert soundly trounced them for their stupidity.

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