It's no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, "let me just create this quick video to use in our next event registration email."
If you answer "yes" to this question, you're on the right track: video doesn't have to be time consuming, hard, or take any certain production expertise.
But if you often answer "no" - we're here to help. Know that getting over the initial hump of realizing video doesn't have to be hard will be game changing to the next time you have a free hour at your desk. It CAN be fun - and we'll show you how with this guide on 75 Facebook and Instagram Video Tips in partnership with Wistia and Venngage.
Why Facebook and Instagram? At this point, social media is basically synonymous with video. Facebook alone boasts 8 billion daily video views.
And - nearly every mainstream social media channel has started to optimize for video content—whether it's the ability to upload natively or include video-specific features that are unique to each platform.
Regardless of your business size or industry, you're likely already using at least a few social media platforms, which means you know that no site is exactly the same: there’s no “one size fits all” solution when it comes to using video with social media.
We break down the elements of coming up with a successful social video strategy as we dig into two of the biggest, most far-reaching platforms out there: Facebook and Instagram.