Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that --- when used correctly --- make the thing they complement way better.
But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.), or simply use them wrong (gobs of mayo, instead of a thin layer), you’ve ruined a perfectly tasty snack.
As a marketer, the same concept applies to everything you do. If used correctly, every technology and tactic has the power to create better connections with your potential customers. If done without care, it can drive a wedge between you and your buyers.
Take social media. At HubSpot, people ask us ... Read More