Dan Cunningham

Dan Cunningham is an Account Director at sports marketing agency, Dark Horses. In a set-up unique from the rest of the sport marketing world, Dark Horses is co-owned by the advertising agency, Lucky Generals, and is a new breed of sports marketing agency that believes the moment you see yourself as the favourite, you've lost the race. Dan writes the sports blog, MLS Boarding Pass, and contributes to Fan Sided, exploring the commercial side of the growth of soccer in America.