J.J. Peterson

J.J. Peterson

Dr. J.J. Peterson is the Head of StoryBrand, where he’s created a communication framework that helps business leaders clarify their messages and drive growth. He believes that many business owners don’t have a visibility problem — they have a clarity problem. Dr. Peterson believes strongly in the power of story to help growing brands market themselves with heart and clarity. He has a bachelor’s degree in public relations, a master’s in theology from Fuller Theological Seminary, and a Ph.D. in communication from Regent University.

What's next in Marketing?

J.J. Peterson recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

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