J.J. Peterson

Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent over 20 years practicing and teaching communication. J.J. served in marketing and PR for two multinational non-profit organizations, has spoken to thousands of people about creating a clear message and is currently an adjunct professor in the Vanderbilt University's Owen Graduate School of Management.