J.J. Peterson

J.J. Peterson

Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent over 20 years practicing and teaching communication. J.J. served in marketing and PR for two multinational non-profit organizations, has spoken to thousands of people about creating a clear message and is currently an adjunct professor in the Vanderbilt University's Owen Graduate School of Management.

What's next in Marketing?

J.J. Peterson recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

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