Janet Aronica

Janet Aronica is a senior digital marketing leader with 15 years of experience driving growth across B2B2C, financial services, workplace benefits, and tech. She currently serves as Director of Digital Marketing at Edelman Financial Engines, where she leads a high-impact team. Previously, Janet led digital and content marketing at RWA Wealth Partners and ViralGains, where she executed strategies that drove 300%+ lead growth and generated millions in pipeline revenue. Earlier in her career, she played key roles at HubSpot and Shareaholic during pivotal growth phases, including acquisitions and major rebrands. She began her marketing journey in agency-side PR and social media. Janet holds a degree from St. John Fisher University. With a track record of driving measurable results through content, performance marketing, and team leadership, she brings energy, data fluency, and strategic creativity to every initiative.