Rob Ristagno

Rob Ristagno, founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Starting his career at McKinsey, his focus has always been on embracing digital technology and data science to spur strategic growth. At the Sterling Woods Group, he and the team are passionate about helping clients grow sales organically by applying data science. Rob is the author of A Member is Worth a Thousand Visitors and is a regular keynote speaker at conferences around the world. He has been featured on ABC, NBC, CBS, Fox, and Digiday. He holds degrees from the Harvard Business School and Dartmouth College and has taught at both Harvard and Boston College. Rob lives outside Boston, MA with his wife, Kate; daughter, Leni; and black lab, Royce.